Although I don't know much about medical beauty institutions and industries, from the perspective of * * *, whether it is doing medical beauty, selling fruits or selling clothes, the essence is the same. I introduce my services and products to my old customers or potential customers, so as to achieve the purpose of transformation or repurchase.

1. Precipitate customers to the WeChat channel through activities or services, and exchange content and emotions with friends or WeChat groups; Daily maintenance, such as product innovation, popular science tips, activity discounts, etc. , whether it is graphics or articles, try to be useful and interesting; Don't spread advertisements in one direction, do some interactive questions and answers to attract users' attention; Get users involved.

2, in addition to daily maintenance (subtle), regularly give users some activity benefits, such as sharing lottery and other fission sharing, the theme of the activity should be meaningful; In addition to emotional communication, industry-related key festivals should also give users some exclusive benefits (such as discounts and coupons). ); Of course, you can also do some "XX days a week" yourself;

3, directional maintenance of old customers (hierarchical operation), with exclusive benefits to drive its word-of-mouth effect.

To sum up:

Using WeChat as a tool for CRM management and old customer maintenance can be said to be a very good way at present. It is much better than text messages and phone calls, and there are many forms that can be done. Based on the characteristics of the industry, you can develop exclusive content: around the nodes of your own products or services, useful and interesting, and do some interactive questions and answers/rewards regularly. Slowly drive user word of mouth.