With the progress of society, people seem to pay more attention to their faces when looking for jobs, socializing and catering to various occasions. They look at their own face value and seize this opportunity. More and more medical beauty institutions have sprung up like mushrooms after rain, so many medical beauty institutions will see the meat of channel medical beauty and share a piece of it before opening. However, the survey behind big data is always shocking, and about 20% of medical and beauty institutions are in progress for half a year. About 50% of the channel medical beauty has experienced one to one and a half years, and decided to give up the channel and turn to the outpatient flow operation. There are still 20% people who have never given up the marketing department. Outpatients and channels go hand in hand, and finally the marketing department that manages the channels can barely support its own people. In the end, only 10% medical beauty institutions are left, which can make channel medical beauty more successful and more profitable. Of this 10%, only 4% are truly refined channels to maximize profits, so what are the similarities between these plastic surgery hospitals that do a good job in channel medical beauty?

The author has also been in the medical and beauty industry for several years, but he is only a little humble opinion and accepts criticism and correction.

1. Most of the successful channel medical beauty used to do beauty and daily chemical production, so there are many resources in hand. There are many loyal beauty salon leaders around the boss who share joys and sorrows, so when the general channel medical beauty salesmen are still struggling to find customers, they can cover your workload for half a month with a few phone calls. What do you do?

Therefore, the first rule of channel medical beauty operation, you must have a large number of channel medical beauty resources.

2. Most of the decorations of successful channel medical beauty are resplendent and magnificent, and all the decorations look oppressive, not just a small fresh route or aestheticism, but a real high-end atmosphere with a double face, so that channel guests can feel that this is really different after coming, and I can accept the highest-end medical beauty service in the country here.

Therefore, in the second operation of channel medical beauty, you should have a plastic surgery hospital or clinic that is very high in decoration and daunting as soon as you enter the door.

3. Successful channel medical beauty must be word-of-mouth communication in the early stage. You would rather not make money yourself than let your partners make money. When all the general channels of medical beauty were used, the cost was calculated, and finally there was an economic dispute. It's not easy to open a new store, and as a result, one will die, and there may be several stores behind this store that don't cooperate and have a bad reputation. As a result, one will spread to ten stores and ten will spread to 65438+. Of course, this channel line is completely broken, which is also a problem that most bosses have experienced, but have you ever thought about what our cost will be if we do medical beauty and if we do advertising promotion, and the channel medical beauty is indeed less, but we have invested a lot?

Therefore, the third rule of channel medical beauty is that the boss who wants to be a channel must be atmospheric, let others make money first, and then we will make money.

4. Successful channel medical beauty must have a large number of people. Many people do channel medical beauty, and the turnover of personnel is very fast, which will lead to an increase in hospital operating costs. Because one person is missing, we have to retrain. After working for a year, I found that I have been training people there, and most of my own people are newcomers. Therefore, it is very important to strictly control the resignation of old employees and a channel director who can retain people. The most important thing is that everyone starts to divide their work.

Therefore, the fourth article of channel medical beauty, personnel are always the first competitive force, retain talents, have a clear division of labor, and formulate various reward systems.

5. Channel medical beauty must be that foreign monks can recite scriptures, and foreign experts will always be a tireless topic. Even though we see experts from some countries practicing medicine illegally in China on TV every day, they still can't resist the upsurge of foreign experts. Foreign monks can recite scriptures, especially those of high-end customers, so don't expect our own experts to do the same project in the clinic, one for 2000 yuan and the other for 20000 yuan.

Therefore, the fifth rule of channel medical beauty is to learn to create momentum, create what potential, the potential of experts, the strong strength of hospitals, and the recognition of customers. Even if it doesn't work the first time, it will certainly work a few more times.

The main reason is that these items are more important, and there are many details that I won't give one by one. I will continue to talk to you later, such as how to tap customers, how to formulate a reward and punishment system, how to cooperate with beauty salons, and share them one by one. So without the above, are we going to give up channel medical beauty? The answer is no. In the next issue, I will share with you how ordinary medical and aesthetic institutions play with channel operation.