Compared with last year, 20 10 global economic recovery and wine production reduction will better promote the balance between supply and demand. According to the data provided by the International Grape and Wine Organization (OIV), the global grape planting area and wine production declined in 20 10. The global grape planting area has decreased by about 70,000 hectares. Especially in southern European countries, such as Italy, Spain, Portugal and France, with the support of EU funds, the grape planting area has decreased. The area planted with grapes in Australia and South Africa also decreased, while Chile and Argentina continued to increase.
In 20 10 year, the global * * * produced about 26 billion liters of wine, down10.7 billion liters or 4% year-on-year. In the past autumn, the output of almost all European countries decreased except Spain. Compared with 2009, grape production in the southern hemisphere and the United States also declined. The only exception is Argentina, where the grape harvest was seriously insufficient last year.
Due to the low production in Germany, Herman? Pilc predicts that Germany, the world's largest export market, may change: "Herman Pierre Magnetics may not be able to maintain its market share in the coming year. This will create better opportunities for foreign wines in the important German market. "
Compared with 2008 and 2009 during the economic crisis, people are more optimistic about the global consumption trend. "In 20 10, the global economy showed signs of recovery, although not all countries showed such signs," Eduardo? Eduardo Gillisti mentioned it. In his company, this makes the quality brand stronger than the pure wine. Some experts report that consumers are willing to spend more money on wine. However, Joel Payne pointed out the limitations here: "After the economic crisis, people's buying behavior became more cautious. People don't have enough willingness to spend a lot of money on overpriced wines. " Considering the decrease of wine production and the increase of consumers' interest in wine, Federick, President of the International Grape and Wine Organization (OIV)? Federico Castelluci expects wine prices to rise.
In the medium term, Eduardo? Eduardo Guilisasti believes that the active markets are mainly in Asia, Latin America and continental Europe. However, Peter, vice chairman of the International Grape and Wine Organization (OIV)? Peter Hayes warned people not to overestimate the sales opportunities in emerging wine markets such as Brazil or China. He said that it is not clear whether wine will continue to enter the markets of these countries widely. In addition, another fact is that these countries are also producing a lot of wine themselves. He said that China is now the fifth largest wine consumption market in the world, but most of the demand is self-sufficient, and there is even a strong export expectation.
Sustainable and environmentally friendly brewing technology has been paid attention to.
Almost all producers and their associations in wine-producing countries have gradually realized the importance of sustainable development theme and environmental protection wine-making technology. The importance of sustainable development is increasingly apparent-this is not only reflected in VDP's commitment to environmentally friendly wine brewing, but also in the theme selected by overseas countries in the Prowein2011Down2Earth exhibition project, and the commitment of top European producers to biodynamic wine production. In California, certified sustainable wine growth in California has been recognized by 65,438+0,500 grape plantations and producers, which account for 70% of the grape planting area. Alois Lagd, a top quality producer from South Tyrol, regards this as an international trend-Herman, editor-in-chief of the German professional magazine Weinwirtschaft? Pilc holds the same view. However, Pierci pointed out that the trend of sustainable development has partially deviated from the organic wine market. He said that sustainable and environmentally friendly wine producers are increasingly promoting their products through organic distribution channels. He believes that for many producers, the production method is no longer the central content of marketing activities, and adds: "It can even be said that more organic wines are produced under this name rather than sold."
Almost all international experts have pointed out the change of style more clearly. Alois Lageder described the current trend with such a catchword: "People are more and more inclined to elegant and gorgeous wines, wines that have fun in the process of tasting: these wines are fresh and elegant, with low alcohol content and less barrel flavor." Joel, President of the International Association of Wine Journalists and Writers (FIJEV)? Joel Payne explained: "From an international perspective, I found that consumers no longer like wine with strong barrel flavor and high alcohol content. Classic varieties with low alcohol content are currently regarded as top grades. " Belgian Philip, publisher of the English quarterly Children? Filip Verheyden predicted: "Modern wine varieties will give up alcohol concentration and turn to good quality. Considering global warming, this will encourage vineyards to spend more energy on alcohol management. Changing the shape and pruning of vines, harvesting early and using higher stem segments to improve quality are currently popular practices. "
Pay attention to the elegance and exquisiteness of taste and revive the classic origin.
However, Michelle, the top international consultant who serves projects on all continents? Michelle Rolland advised people not to overemphasize this aspect: "We talk too much about alcohol, but you can't pay too much attention to it. Everyone knows that the alcohol content has increased-but only by 1 to 2 percentage points. We are far from reaching 40% alcohol content. You must realize that you mistake low-alcohol wine for exquisite and elegant wine. Many producers are trying to age red wine to obtain a more refined and supple tannin taste without affecting the concentration. "
Many experts say that the origin of classics has revived to some extent. Herman. Pirc said, "Burgundy wine is selling well again. Taking Italy as an example, we can find that there is a growing demand for wine varieties from Veneto or Piedmont. " "Recognized brands and places of origin rank high again." alois Lagd agreed. Eduardo, Chairman of Concha y Toro? Eduardo Guilisasti also found a similar trend from providing consumers with reliable high-quality brands. In this regard, dolores CEO and boss, Spanish Miguel? Miguel torres said: "I think consumers will be more inclined to those well-known brands that can stand the test of time. These brands are worth the money." However, he added that manufacturers can no longer rely on early customer loyalty: "People become more independent. They want to try more with their interest in wine and learn something new. "
To sum up, it can be seen that the future development trend of wine will be sustainable and environmentally friendly brewing technology, with more emphasis on elegant and exquisite style. It is predicted that the global wine supply will better meet the demand in 20 1 1 year.
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