The color of rice packaging is not necessarily the product positioning subdivision, nor is it necessarily the subdivision of different producing areas and varieties.
Nowadays, rice packaging design not only protects products, but also assumes the role of marketing. Here, Zhonghui Design introduces what aspects should be paid attention to in rice packaging design.
1, integration of methods and functions with raw materials
To solve the relationship between the three-dimensional modeling of product packaging design and various planes, it must be closely related to practicality and raw materials. In terms of methods, the first is to join the defensive and practical rules of products. In addition, we need to pay attention to the close physical and chemical relationship between the transformation mode and the actual packaging raw materials.
2. Pay attention to the transmission of product information
Packaging design should let consumers see the product information to a certain extent, so when designing rice packaging, we must pay attention to clearly express the product information, and try our best to let consumers know the product information and characteristics at a glance.
3. Pay attention to the packaging methods of similar rice products.
Now the packaging of the same type of products is almost the same, which can't reflect its own characteristics, and naturally it can't be remembered by consumers. Therefore, the packaging design company believes that it is an important part to pay attention to the relative novelty of the packaging design of the same type of products. The packaging design scheme needs to be different from others in the above points, and make the design scheme as different as possible.
4. Packaging method of series products
If it is a series of product packaging, then it is necessary to show the key points on the main display surface. As long as it is a product produced by the same enterprise or a product with the same trademark, no matter what kind, specification, packaging size and shape, the shape and pattern of the packaging should be the same pattern, and some even have the same tone. Only in this way can we bring a unified image to consumers.
5. Emphasize image color
Transparent packaging or color packaging should not only reflect the original inherent color of the goods, but also emphasize the image color of the goods, so that consumers can generate recognition reflection similar to signal reflection and identify the goods in the packaging quickly and accurately.