Fubon Huayi Bank is the first joint venture commercial bank on both sides of the Taiwan Strait. It officially opened in Shanghai Pudong New Area in June. 1997. Since 18, the Bank has been adhering to the tenet of "based on the two sides of the strait and actively serving Taiwanese businessmen", focusing on the vast number of Taiwanese businessmen, with clear market positioning and distinctive business characteristics, and its service quality and operation mode have won recognition from the industry. It not only serves as a bridge for cross-strait capital circulation, but also plays a positive role in promoting cross-strait economic and financial exchanges and cooperation.

Fubon Financial Holdings takes the development vision of becoming a first-class financial institution in Asia. Its main subsidiaries include Fubon Property Insurance, Fubon Life Insurance, Fubon Bank in Taipei, Fubon Huayi Bank, Fubon Bank (Hong Kong), Fubon Securities and Fubon Investment Trust. With the most comprehensive and diversified financial products and services, the business performance is dazzling. It has been the first profitable financial industry in Taiwan Province Province and the second largest listed financial holding company in Taiwan Province Province for five consecutive years. On the basis of consolidating the customer base, Fubon Huayi Bank started to promote Taiwan Province Life Manager's products from the aspects of food, clothing, housing, entertainment and so on, taking the core enterprises of Taiwanese businessmen as the pilot, so as to meet customers' needs in an all-round way and continuously provide customers with a better experience. At the same time, efforts should be made to solve the pain points of SMEs and help them grow rapidly.