The birth of the brand and childhood stage (August 1997-November 2000):
The founders of the company, Wang Renqing and Wang Hong, inherited their ancestral aspirations and founded Bajiang General Hotpot in 2000 In November 2018, the first "Chongqing Bajiang Hotpot" Wanglong store officially opened, marking the beginning of a new era for the Bajiang brand.
Brand building and improvement stage (2001-June 2003):
Complete the headquarters organizational adjustment and introduce the CIS system. It took 2 years to complete the collection, organization and compilation of General Ba’s culture. In February 2002, the company promptly introduced the chain operation business model. The "Franchise Management Center" of the headquarters was officially established, laying the foundation for the brand to go nationwide.
Brand growth and extension stage (June 2003-2008):
Successfully built the Bajiang Food Factory, hotpot research center, logistics center, and training center. The General Ba brand quickly spreads across the country. The Yupai hot pot bar project has enriched the connotation of the General Ba brand. The agricultural project in Shuangxi Village, Yuzui Town, Jiangbei District marks the opening of the new rural industrial park project. In December 2007, the company headquarters settled in the main urban area and officially launched the brand group operation.
Brand maturity and leap stage (2008-2018):
Successfully built the country's first black-themed restaurant, Heizhen Pot Health Shop, and successfully built the "Bishan Ancient Village" The "Ecological Health Care Industrialization Demonstration Park" and the "Western Black Crop Planting Industrialization Demonstration Base" have laid a solid foundation for the Bajiang General Group to comprehensively build a black health food industry chain from field to table;
Science Applying black health food and five-color nutrition balance theory to hot pot, the first health hot pot has become another gastronomic revolution of Chongqing hot pot; the first black food capital of China with the theme of health culture, longevity culture and longevity banquet culture. The brand forging of General Bajiang Group has ushered in a new era.
The period from 2008 to 2018 is a brand leap period after the General Bajiang Group completed its industrial strategic layout. This period coincides with the first 10 years of my country’s new 30 years of reform and opening up and the new 10 years of 2010. , the General Ba Group will usher in new opportunities for development, show its brand charm to the world, and display its unique image on the international stage!
Extended information:
Chongqing Bajiang General Group won the titles of "China's Famous Banquet", "China's Outstanding Private Enterprise", "China's Top 100 Catering Enterprises", "China's Most Valuable Small and Medium-sized Enterprises" It has won more than 70 honors, including "Top 100 Enterprises", "Chongqing's Leading Agricultural Industrialization Enterprise", and "Chongqing's Famous Trademark".
Chongqing Bajiang Group consists of Chongqing Bajiang Food Culture Development Co., Ltd., Chongqing Bajiang Food Co., Ltd., Chongqing Bajiang Guzhai Agricultural Development Co., Ltd., the Black Food Capital of China, and black crop cultivation in western China. And intelligent enterprises such as deep processing base, Guzhai ecological health care industrialization demonstration park and Chongqing Bajiang Black Food Technology Research Institute.
The group has a think tank of more than 30 experts and an elite team of more than 180 middle and senior managers and skilled personnel, with more than 10,000 employees.
Bajiang General Group will continue to build an ecological health care industry chain of black food "from field to table" with the enterprise spirit of "integrity and pragmatism, harmony and win-win", and build an "ecologically harmonious and humanistic harmonious" Healthy Chongqing" to achieve the grand goal of "building a first-class enterprise and creating a health kingdom"!
Baidu Encyclopedia-Chongqing General Ba Group