Let me analyze the Taobao market environment:
1, it is more and more expensive to promote the through train drilling exhibition in Taobao, and customers are becoming more and more picky.
2, the vicious circle of merchants brushing bills, the phenomenon of competing with each other to brush bills is prominent, the risk is great, and the cost of brushing bills is also rising.
3, all kinds of shops are like moths to a fire, disrupting the market environment.
4. taobao guest is robbing users, and the evaluation of explosive baby is occupied by taobao guest. At the same time, high commission has squeezed the profits of merchants.
The competition outside Taobao is extremely fierce. JD.COM, Pinduoduo, Ji Yun, Global Catcher, Darling, various social e-commerce platforms, various WeChat business teams and consumers are more and more convenient to buy goods, and the traffic of Taobao meets the ceiling. Can Taobao still do it in this market environment?
Below I sorted out what opportunities exist in Taobao?
1, pound thigh, big brand
What do you mean?
If you have professional trading operation ability, you can find traditional big brands to cooperate.
For example, the recent fire: "Revision" made a red bean barley tea.
I did a survey. The cost of this package of tea is 1688, probably only in 2.5 yuan. As the best raw material to correct this big brand, the cost is estimated at 30,000-50,000 5 yuan per package, and the monthly sales volume exceeds 500,000, so the cost price can be completely lower.
If you can still cooperate with good big brands, you may wish to study it in depth.
I teamed up with some great gods to create this e-commerce exchange learning progress skirt: the top three? Five, five, seven, three, four, zero, three? The last three are four, one and seven? Only you who are smart know what a skirt is. There are many great gods here to help you analyze shops, share technology, and send dry goods and videos when you go in.
2. Taobao+WeChat background operation
This kind of gameplay is more suitable for most traditional e-commerce businesses to play, that is, to do membership marketing. In the sales process, customers are diverted to WeChat through after-sales parcel cards to do membership marketing and develop customers' lifelong consumption value.
Case: small flowers raise grain.
3.tmall shop
The threshold of this game is slightly higher, which is similar to Taobao shop group. I haven't studied this field very deeply. According to industry sources, the current profit is safe.
4. Blue Ocean Selection+Small Category top 1
Blue sea election products obviously need high-quality selection. This requires the help of product selection software to find new and exotic products with good profits, and do a good job in data analysis and competition analysis. This is mainly about the choice of products, focusing on the choice of products.
5.Tik Tok+ Taobao
This game is mainly based on Tik Tok's cargo capacity, which requires higher professional ability. I'm not very good at playing Tik Tok, but I'm optimistic about this market. Short videos must be a trend, and now there is a huge group of merchants.
Case: Wild Food Brothers
6. Taobao Drainage+WeChat Direct Selling
Taobao Drainage+WeChat Direct Selling looks very similar to the third one. There is a front-end thinking in this. What does this mean? I just don't expect Tmall to make money. I make money by grabbing a lot of user information and relying on the back end of WeChat.
Case: A beauty hospital spent 60 million yuan a year on advertising and opened 10 stores in Taobao. What do you sell?
For example, double eyelid stickers, such as face-lifting tools, concealer and spot-covering products,
Whether the customers who buy this kind of products are accurate users with medical beauty needs, the demand for micro-plastic surgery is definitely there, just depending on what kind of business model and way to transform and make friends?
7. Brand words from the media platform+Taobao
If you have good explosive products and occupy the top position in sales in the form of a group of stores, you can do it in the form of whole network marketing. Whether customers see your products on Baidu, WeChat or Tik Tok platform, customers will go to Taobao to compare prices if they need it. As long as your products are in the top few, they will definitely not run.
8. Realized faster live broadcast.
A Auto Quick is similar to Tik Tok, and A Auto Quick basically cooperates in the form of commission from taobao guest. Of course, if you can play by yourself, that's no problem. The only difference from Tik Tok is that Tik Tok's crowd is more focused on young people in first-and second-tier cities, while a auto faster's crowd is more inclined to grassroots, and crowd portraits are more inclined to young people in third-and fourth-tier cities.
What is a traffic pool? Any place where a large number of Internet people gather is full of people at first sight, and they can do whatever they want. Whoever has a useful number of households can sell goods now.