As an important means of brand marketing of enterprise products, corporate propaganda film is one of the most effective and extensive modes of communication. Therefore, there is a big gap between different companies' quotations for video production. However, there are tens of thousands, hundreds of thousands or even millions of quotations for a corporate promotional film, but the final corporate promotional film cannot be presented before payment, so the quotation of the corporate promotional film can only be roughly estimated before the scheme is determined. Next, briefly explain the quotation basis of corporate promotional videos.

1. The pre-planning contents include:

Creative planning, screenplay and explanation of the whole film. A good corporate promotional film usually works hard in the early stage. Although the movie hasn't come out yet, we can know the effect of the whole movie according to the previous work. The early stage is the soul of the whole film, because the whole middle and late stage is implemented around the guiding ideology of the early stage.

2. The interim content is shooting:

Deciding whether a corporate promotional film is expensive or cheap mainly depends on the differences in personnel and equipment used in shooting. Senior photographers often charge more than intermediate photographers. On the other hand, the choice of directors also affects the price of corporate promotional films, and famous directors often charge higher fees.

In addition, it is the difference in camera equipment. For example, camera equipment has different grades, including digital DV, broadcast standard definition series, high definition series and even film machine. There is also the use of auxiliary equipment for shooting, such as elevators, big rocker arms, studios and so on.

3. Post-production:

Post-production includes nonlinear editing, 2D and 3D animation, dubbing, screen color matching, music score and special effects synthesis.

Dubbing, some are national first-class dubbing staff, some are general radio hosts, and some are foreign dubbing, so the prices are different. We believe that ordinary enterprises can choose their favorite voices as commentators. Music refers to the arrangement of background music, the beginning and end of the film. If the enterprise needs to use originality, the charge will be more expensive.

Here is a brief introduction to the quotation basis of corporate promotional videos. I hope everyone can have a certain understanding of these factors that affect the quotation of corporate promotional films. But enterprises should decide according to their own company's development and budget.