Tanabata event planning article 1 event theme:
You are more beautiful than the Weaver Girl &; Tanabata is about to benefit!
Activity purpose:
1. Increase the number of customers for your beauty salon through Tanabata activities.
2. Through the development of Tanabata activities, let the surrounding consumers know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.
3. Through this activity, we should also achieve the function of maintaining old customers.
Activity time:
20xx August 1 day to August 29th
Active object:
XXX beauty salon all new and old customers
Activity promotion form:
1. Send bills along the street for publicity, and send promotional vouchers to target customers in the local busy streets.
2. SMS promotion, send blessings to old customers and invite them to join the beauty salon.
3. Promote on official platforms such as WeChat one week in advance.
4. advertise in conjunction with other businesses, and push advertisements on the radio if possible.
Activity content:
Scheme 1 "Unlimited True Love": On the day of the event, as long as men buy a "Valentine's Day Love Gift Package" in the store, they can go out to enjoy a long-term membership card in addition to preferential items. For a long time, you can enjoy a 10% discount on basic care items in beauty salons. And if you buy a gift box on Tanabata, you can also get flowers and chocolates.
Activity Plan 2 "Vows of Love": This activity will only be held on Valentine's Day on August 2, as long as your husband and boyfriend write their vows to their partners on the day of the activity and post these touching love words on the love wallboard in the beauty salon lobby for everyone to witness. As long as couples or couples complete this activity, they can enjoy the facial project package worth 1500 yuan.
Activity Plan 3 "Infinite True Love": All female consumers who go to the store to spend money during the activity can get a coupon for the best love story, choose the love story that they think is the most touching, and attract consumers to actively participate.
Precautions for activities:
1. Make the sales task of beautician during the activity, and give corresponding tasks, and give rewards and punishments after the activity.
For such a romantic and warm festival, beauty salon franchise stores should also decorate the festive atmosphere. The purpose is also to attract customers and stimulate their desire for consumption.
3. The pre-publicity leaflets of beauty salons should be infectious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activity 1 and activity 2.
Qixi activity planning Part 2 Activity purpose: Take Qixi Valentine's Day as an opportunity to draw closer the relationship between the company and its customers, establish the company's reputation and enhance customers' recognition of the company.
Theme of participation: Warm Heart Party of Valentine's Day on Qixi Festival in XX.
Activity content:
1, the best partner (lovers station newspaper) company tanabata activity planning theme: the smart magic of love.
Award: The Smartest Love Award
Organization: Randomly select 4 couples or lovers. First, couples or lovers stand on the newspaper, and then the newspaper is folded in half. The newspaper area is getting smaller and smaller, but the couple standing on the newspaper can't touch the ground with both feet, nor can they use external forces or foreign objects. Otherwise, it will be regarded as a violation, and they will automatically quit the competition, and the last one will be the winner. This competition is divided into two rounds, with four pairs in each round, and the winner can get the cleverest love award.
2. The lady covers the red veil and ties the man.
Theme: Our love is so tacit.
Awards: Best tacit lover award
Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
3, couples (lovers) game category: table tennis exhibition (family-oriented)
Theme: The Secret of Attraction
Award: the most attractive award
Organization: Four lucky families were randomly selected from all the staff on site. Each family chooses one person who is responsible for sucking table tennis from one place to another with a straw, one person is responsible for holding the table tennis in his hand, and the last person is responsible for putting the selected table tennis in a tray or basket for three minutes. The winner is the worst family. This competition is divided into two rounds, each with four rounds.
Families and winners can get the most attractive prizes.
4. Cooperative word guessing game
Theme: However, I feel the harmonious heartbeat of the sacred unicorn.
Awards: Best Lover Award
Organization: four pairs are randomly selected or voluntarily registered, one pair is facing the screen and the other pair is facing the screen. People facing the screen can perform the contents displayed on the screen or use language to prompt, but if the prompt language involves specific pictures or words displayed on the screen, it is considered illegal; The person with his back to the screen says what is displayed on the screen for one minute, and the person who says it most correctly wins. The competition was divided into four rounds, and the winner won the most intimate lover award.
Tanabata Activity Planning Part III 1. Purpose of the activity: to enhance the brand image, service and brand influence.
Two. Activity time: August XX 12.
Third, the theme of the event: the years are silent-true love lasts forever
Fourth, the theme element: classic Valentine's Day discount service
Verb (abbreviation of verb) Description: The theme highlights Jin Jiali's warm and romantic service desire to customers through the grand theme of Valentine's Day in China.
Location of intransitive verbs: Jinjiali Store and its surroundings
Seven, the theme of communication performance:
Run through the activities and form the main performance.
Effective interactive interpretation and content dissemination.
All supplies are marked.
All the publicity performances.
Social influence and word-of-mouth communication.
Eight. Expected goal of the activity
Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.
Goal 2: Through this activity, the company's image and social reputation will be further enhanced.
Nine. Activity target: The activity location area is aimed at the crowd.
Appeal elements: warmth, romance and carnival.
X. Activity form: Warm, romantic, carnival and games are the main activities, which are in line with the theme of China's classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.
XI。 Specific activity plan
1: table tennis exhibition
Theme: The Secret of Attraction
Award: Most Attractive Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
2. Beautiful love stories
1) When "Yuan" comes.
Choose customers or owners at random and tell their first wonderful acquaintance with her (him). Award: the most beautiful encounter award
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
3. The lady covers the red veil and ties the man.
August 20th is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14. In order to make commercial features and fully embody business style, according to the current business situation and market changes of the company, the following activities are planned for the consumer groups of Qixi Valentine's Day.
I. Theme of the event
"Tanabata Valentine's Day, Beauty in the East-Hyaluronic Acid Injection Month"
Beautiful shock wave, dedicated to her/him in your mind.
Second, the activity time
August 1- September 1
III. Purpose of the activity
1. Enhance the brand appeal of the market through this activity;
2. Improve the subsequent performance.
Fourthly, the concept of activity.
This activity draws lessons from the effective promotion methods of plastic surgery institutions such as Beijing, Shanghai and Guangzhou, and combines the experience of local activities to plan and integrate the plastic surgery consumption psychology of men and women in fashion cities. Online and offline activities are carried out simultaneously, giving my mother a "dedication of love" and a "promise of beauty", and then through the careful and solemn deployment of our online activities, I believe we can certainly create a marketing model (see item 6 of the planning case for specific control methods, the first wave of love shock).
Verb (abbreviation of verb) activity mode (online+offline at the same time)
1. Integrate resources and release event information to guests through SMS, WeChat, Weibo, qq and other forms.
2, through outdoor advertising, LED display, etc. , release the activity information, content and activity mode to the guests who recently visited the department;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. This activity takes the department as the activity center, supplemented by others;
All the female guests who visit this department on 20th can receive a small gift (a rose or something) in the bar.
6. Those who come to the department and successfully place an order will get restylane or a second injection discount.
Activity of intransitive verbs
The first wave of beauty shock: Dedication of Love
1. Activity slogan: Youth is not old, dedicated to the beautiful mother in the world;
② Design a dedication card; Content: name (nickname), age, hobbies, work, requirements for him/her;
(3), the customer came to the department, that is, to send a dedication card, filled out by the guests themselves;
(4) After the customer fills it in, it will be collected by the front desk and put into the lottery box for the next round of random lottery;
⑤ With the consent of the customer, on-site injection can be started after communication between the two parties at the front desk;
The second wave of beauty shock: "show yourself, hot MM call order" (this plan includes online and offline), arrange special personnel to observe the female guests present that night, invite her to have a micro-plastic injection at a specific time, and receive a special card voucher after the injection, with which you can enjoy preferential treatment or exemption.
The third wave of beauty shock: "beauty is in sight"
Anyone who comes to the department on Valentine's Day on Tanabata will get a 20% discount at restylane (how can you not give her a beauty treatment on a special day? ).
The fourth wave of beauty shock: "romantic passion" (this plan includes online and offline)
During the August 1-September1activity, anyone who spends xxx or spends more than xxx will get a lottery ticket in xx on August 20th, and so on. Draw a lottery ticket on the spot.
First prize:
Second prize:
Third prize:
(Specific implementation arrangements will be decided separately)
VII. Site Layout
1, gate:
(1) Doors and windows: two billboards indicating activity information;
(20xx Valentine's Day Activity Raiders: KTV invites you and your partner to participate in the KTV Tanabata Valentine's Day party, speak out your love loudly, let everyone witness your love, and express their feelings and feelings on the spot with your sweet love. 2, door glass: intimate shape and rose pattern;
③ Gate: decorated with pink balloons.
2. Hall:
① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;
2, aim at the marble wall of the fence on the second floor of the gate to do ink-jet carving: Valentine's Day KTV new fashion theme party activities love shock wave to find the goddess in your heart;
3. Stair handrails are decorated with red roses;
3.hall:
1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";
② Silver reflective characters are engraved on the fence around the hall. Different sizes:
Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are learning from each other, vying for the golden pot to give birth to him.
Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.
In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.
Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.
There are countless people in the world.
Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?
If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
4. Private room:
(1), put a rose on the table in each room;
② Place an activity plan and detailed rules in each private room.
Eight. Activity arrangement
(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;
(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd; Single;
(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;
(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;
⑤ The DJ station in the lobby and the program department arranged the adjustment of music route and program during the activity, and reported the program to the general manager on 24th.
Before 6.23, the Marketing Department will contact the advertising space and Guo Xue Hotel to arrange rooms and meals;
⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 22nd;
⑧ All departments of our store made overall arrangements and unified the rehearsal activities on the 24th.
Nine, the end
Chapter 5 Tanabata Activities Planning Tanabata is coming, and many Taobao merchants take this opportunity to plan promotional activities. No matter how good the promotion is, it depends on good promotion. Recently, many people in the industry broke the news that Ali's mother's taobao guest team is about to launch a new product called "Queqiao", which is said to have been secretly developed for half a year, in order to build a communication and promotion bridge between taobao guest and merchants, and at the same time give taobao guest more room to play.
Queqiao, with a nice name and a good meaning, came out at the right time. Let our merchants and taobao guest have a vigorous Queqiao Festival on Tanabata.
Mai, founder of Jinan Weibo Alliance, said that the new product will have several major features after it is launched: 1, which can introduce a large number of taobao guest with traffic to promote sellers; 2. Merchants and Taobao customers can find each other more conveniently through the platform, so that merchants can get more traffic and Taobao customers can get higher income; 3. It will form a more transparent, open and simple traffic trading mechanism for businesses.
Earlier, an official of Taobao Alliance also announced that a new product would be launched soon. It is expected to be launched in early August. After the official launch, solve the difficulties faced by businesses and find high-quality taobao guest. It can also satisfy taobao guest's own traffic and find a merchant who is willing to pay his own satisfactory commission.
It is understood that the "taobao guest" CPS promotion model is currently recognized by the e-commerce industry as the promotion model with the highest input-output ratio. According to professional calculations, the cost of obtaining a single order through this mode is much lower than other modes in the industry. At the same time, because this model only generates commission after the transaction, the seller does not have to worry about paying extra promotion fees.
Taobao Alliance is currently the largest CPS promotion platform in China, with hundreds of thousands of promoters, and it is one of the most important channels for Taobao to obtain external traffic. The members of this platform mainly include various shopping guide websites, vertical websites and individual promoters. In 20xx, the commission of Taobao Alliance to third-party promoters was as high as 3 billion yuan.
According to related Xiao Er, the "Queqiao" project will be tested by invitation system from today, and the first batch of key "taobao guest" with only a few internal invitations will be eligible to participate in the internal test.
It seems that taobao guest will take this opportunity to make a comeback. Not only will taobao guest not die in the short term, but it can also help businesses to promote it efficiently for a long time. Blessed are the sellers!
Tanabata activity planning Chapter 6 I. Theme of the activity:
"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"
Second, the activity time:
Xx，xx，xx， 19: 30-22: 00
Three. Location:
Xxx bar
IV. Form of activities:
An activity in which men and women play together.
Verb (abbreviation of verb) activity scale:
About 33 people
Six, Tanabata planning activities flow plan:
A song "Looking for the Goddess in Your Heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. To cooperate, men and women can't leave after a group. If the other party leaves, it will be discarded. Without gifts, they can't play the next round of games.
Second, "Handsome Boys and Girls Team Battle"
Everyone is divided into two groups: Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each team will eliminate one pair in each game tour, and finally form three teams, and they will get a big gift. Ranked first, second and third.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
There are 2 couples in each group. The woman is sitting on a stool, and the man is standing on the wall covered with roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.
3. Love song duet
The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.
4. Tanabata couple's big winner pk
Pk ranks first, second and third for each pair of men and women who win the event.
Three couples. Feed each other watermelons. These people are blindfolded. The women in each group gave each other a blind order. The winner who eats watermelon will get a small gift. Those who fail are eliminated.
Qixi activity planning Chapter VII I. Theme of the activity
Tanabata courted in aestheticism.
Second, the enterprise background
It is understood that this silk screen flower industry has just entered the Lishui market, and there is huge room for development as long as it is done well. Silk screen flower has just entered Lishui for a few short years, but it is deeply loved by surrounding consumers. Silk mesh flower has a certain foundation in the market and is currently in the growth stage. At the same time, potted flowers and brooches have great commercial development potential in home accessories stores, photo studios, wedding companies, large conferences, enterprises and institutions.
The silk screen flowers in Mei Wei's shop are exquisite in shape and exquisite in skill, attracting a wide range of consumers to visit and study. Shopkeepers will enthusiastically teach the production process of silk screen flowers, and I believe this kind of communication will attract more consumers to visit.
In view of the demand at this stage, we will increase publicity in advertising, hoping to make consumers love this product more and boost market share. And we will seriously accept the feedback and valuable opinions from consumers, constantly adjust our own shortcomings, and deepen the image promotion of this silk screen flower, so as to establish a long-term and stable position in the target market.
Third, the background of the incident
The seventh day of the seventh lunar month, commonly known as China Valentine's Day, is one of the most romantic festivals in China. 20xx Tanabata activity planning 3 pieces. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love most?
Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.
Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of Tanabata, we will inherit the Millennium love classics with actions and spend a romantic night together.
Fourth, product introduction
The art of flowers makes the world more colorful, and the art of flowers makes life more colorful, warmer and sweeter. Floriculture will knock on the door of your long-forgotten heart at any time. In view of silk printing in Mei Wei shopping malls, we analyzed its characteristics and advantages:
1, colorful, fresh, dignified and elegant, long retention time, blooming in all seasons;
2. The price of silk screen flowers in Mei Wei store is much lower than that of flowers and artificial flowers in other stores;
3. There are many categories in the store, and there will be no shortage because of the alternation of seasons;
4, people who are allergic to pollen and love flowers can enjoy it with peace of mind;
5. Handicraft lovers get a favorite gift and wonderful enjoyment while relaxing and entertaining;
6. Sending friends and relatives is a rare personalized gift, which fills me with a sense of accomplishment in making products; Moreover, the silk screen flower breaks through the limitation of making silk flowers by machine and abandons the strong chemical taste of making crystal flowers. Its materials are also healthy, green and environmentally friendly, so the flowers made are naturally exquisite, elegant and noble. It is precisely because of the incomparable advantages of these other flowers that silk screen flowers have become the best choice for modern people to live a healthy life and an excellent way to enhance their spiritual realm.
Verb (short for verb) The purpose of the activity.
1. Aestheticism provides an understanding platform for unmarried single men and women.
2. Aestheticism makes married men and women relive the sweetness of love.
3. Effectively use activities to enhance the brand awareness of Mei Wei Silk Printing.
Duration of intransitive verb I-word
Qixi night, that is, the night of August 6th, 20xx (19:30~22:30).
Seven. Venue
492 Zhongshan Street
VIII. Object of activities
All men and women
Nine. Activity publicity time
One week (August1~ August 6)