If you think in the direction of products, you need to have basic product thinking besides satisfying visual design. Usually, the main functional direction of this part of UI designers is product design, and our design is to solve users' needs and guide users to achieve their goals through design. Not only to produce beautiful designs, but also to meet the user experience and business needs. You need to constantly experience products and strengthen the ability of interactive design.

Recommended reading: Breaking the Cocoon into a Butterfly, User Experience Methodology, Simplicity First, Tencent.com UED Experience Design Tour, etc. Many books will not be listed one by one. You can check the latest developments on some book mall platforms. There are not many books, see if you have absorbed them.

2. Visual user interface performance level

Pay more attention to new design trends, track the iterative trends of some large platform products, and keep your design in sync with the times. It is also necessary to strengthen daily practice, improve design efficiency, and apply new design expressions to practice drafts at any time, so that future projects need to be followed up immediately.

3. Improve operational design capabilities

Although many UI designers don't want to design and operate related content, the reality is always biting. A special page design, a banner design, a promotion map and so on are always inevitable. You need to have basic operational design skills.

4, illustration design ability

Illustrations are all from practice. I believe everyone has heard the story of Da Vinci painting eggs. Everything at the technical level needs a little persistence and repeated reinforcement. Emotional illustration can enhance the affinity between products and users, which is also the basic ability appeal of UI designers.

5, brand thinking and foundation

No matter what product design is done, it is to convey the service value of a certain brand. At the moment of homogenization, many products seem to come from the same plastic surgery institution, and we can't tell them apart from their names.

The above is the sharing of UI design direction by Global Ivy Bian Xiao. I hope it will help friends who study UI design. If you want to know more, please pay attention to this platform. Bian Xiao will organize and publish it on the platform in time. Please pay attention!