Global Times WeChat account number 65438+1October 28th news, local time 65438+1October 26th, L 'Occitane, a French skin care brand, applied for bankruptcy protection with Chapter 1 1 in the American bankruptcy court, in order to alleviate the increasingly difficult lease obligation after the COVID-19 epidemic.
According to the case published by STRETTO, a bankruptcy reorganization company, L 'Occitane USA voluntarily filed a bankruptcy application with a court in New Jersey, USA, according to the chapter 1 1 at local time, in order to reduce the lease burden after the outbreak. The application does not involve its parent company L 'Occitane Group and other group subsidiaries.
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The overall performance has increased rather than decreased, and the China market has contributed greatly.
Although L 'Occitane filed for bankruptcy in the United States, the performance of L 'Occitane in the third quarter of fiscal year 20021increased instead of decreased. According to L 'Occitane's financial report, the company's net sales in the third quarter of fiscal year 2002/KLOC-0 was 573 million euros, up 4.3% year-on-year at a fixed exchange rate, during which all major brands achieved growth. Among them, China, Japanese, British and Russian markets led the overall growth, with sales growth rates of 28.9%, 65,438+00.6%, 65,438+065,438+0.5% and 65,438+065,438+0.8% respectively.
In terms of performance, the China market has become the main force contributing the most to L 'Occitane's overall sales. The relevant person in charge of L 'Occitane told reporters that the behavior of L 'Occitane's American branch will not have any impact on its parent company, other markets around the world and other brands of the group. At present, L 'Occitane has maintained steady growth in the Asia-Pacific region, among which the China market has maintained a strong double-digit performance growth and will continue to develop steadily in the future.
Lin Zhiyi, executive director of L 'Occitane China, once told reporters that L 'Occitane China has become L 'Occitane's largest market, and its performance has maintained double-digit growth. In the future, L 'Occitane will increase its investment in China market and launch more products that meet the needs of consumers in China.
The Paper-L 'Occitane filed for bankruptcy in the United States: the sales of physical stores declined and the annual rental fee was high.