Actually, except. Really happy? In addition, Gome also registered trademarks such as Happy Box, Ouch, Crowdfunding Show, Fun Purchase and True Tesco. It can be seen that Gome is planning for the future and wants to do something different to break the current situation with change.

First, the intention of renaming Gome APP

Gome APP changed its name? Really happy? On the one hand, I want to attract new users with fresh names, and at the same time create new topics, so that more users can register and add new users.

I believe that with the renaming of APP as True Happiness, Gome will definitely introduce new preferential policies to attract a large number of new users. And then what? Really happy? The homonym of the three words will soon bring some topicality to Gome, which may change the status quo of Gome APP in China.

Second, the strategy of Gome APP

Gome APP has been walking recently? Knowledge content+top IP+ scenario? The strategy also introduced live broadcast, trying to create the positioning of social+entertainment+e-commerce.

In fact, many e-commerce apps are preparing the same strategy at present, such as the split social structure in Pinduoduo and the gold coin collection activities in Taobao, which combine entertainment, socialization and e-commerce.

Obviously, Gome APP has found that if you want to make a simple software in China, it will be compared with other software. Only by enhancing user stickiness through social interaction can we survive in many apps.

At the beginning, QQ Hyun-Dance was popular because of social attributes, so the model that has been confirmed by countless ways was taken by Gome APP. I have to say that this is actually expected by many people. Because the competition between apps is too fierce, everyone has opened up new battlefields for each other, and this model has gradually stabilized.

Third, personal views on the renaming of Gome APP

I think Gome APP changed its name to seek new development and changes, because the three major domestic e-commerce platforms, Pinduoduo, Taobao and JD.COM, have actually carved up the market, and even if Gome APP changed its name, it would only quench its thirst by drinking poison.

In order to seek new development, Gome APP needs to make efforts from itself and find new breakthroughs in order to survive in this e-commerce war.