Celebrity endorsement goods overturned, in fact? Long time ago? Yes A wealth management APP that Wang Han once endorsed was suspected of fraud. After being pointed out by consumers, Wang Han immediately admitted his shortcomings, and said that he would actively follow up this matter and face many rights-defending consumers. Later, the products endorsed by Du Haitao were also reported to have problems by consumers. Consumers need Du Haitao as a spokesperson to give a statement, but Du Haitao's sister is mad, and the scene suddenly becomes awkward; Recently, the famous nail polish endorsed by Ebo and Zifeng Zhang was also exposed to the carcinogen exceeding the standard, and it still exceeded the standard after re-inspection, so consumers from all walks of life turned to Ebo this time.

How do celebrity endorsements divide responsibilities? What do you think in the modern society where people's awareness of rights protection is gradually clear? Should celebrity endorsements take responsibility? Everyone expressed their views on this issue. So, is there a clear definition of this kind of thing in law?

In fact, Article 28 of the Advertising Law has relevant provisions. First of all, it is stipulated that the spokesperson's endorsement should be based on facts and conform to the regulations. In fact, unused products should not be recommended. Article 56 also shows that if false advertisements endorsed by spokespersons cause damage to consumers' rights and interests, both advertising spokespersons and advertisers should bear corresponding responsibilities.

In fact, at this point, everyone should basically understand, right Celebrity endorsements must be responsible for the goods they endorse. Moreover, even if the endorsement period is exceeded, as long as there is a problem with the goods endorsed by the star, even if the star no longer speaks, he still needs to bear legal responsibility.

It is actually a very common business marketing model for merchants to use the star effect to advertise their products. In fact, it is mainly to use fans' love and trust in Aidou to encourage fans to buy goods and increase sales and fame; And stars can also improve their popularity through commodity endorsement; It is a win-win business mechanism for stars and businesses.