In modern business society, there are more and more business negotiations, which also play an increasingly important role in the business activities of enterprises. Business negotiation techniques are not only applicable to negotiations between companies, but also between applicants and companies, salespeople and customers, etc. I have compiled them below for your reading and reference.
: Salesperson’s negotiation skills
1. Negotiation is planning. Before negotiating with a customer, a smart salesperson should list all the negotiation steps and issues to be discussed, arrange the order, and make preliminary judgments on some of the issues that the customer is expected to raise.
In actual negotiations, it often happens that the client leads the way. The main reason is that the negotiation has no planning and no own ideas. During the negotiation process, if you are interrupted by the customer, you will lose your main line. After the conversation, I discovered that I had been struggling with the client on a certain issue for several hours, and other matters were not mentioned at all. The entire negotiation fails! If you plan first and proceed according to the planned ideas, and the customer raises questions or deliberately tries to distract you, you only need to briefly answer the questions raised by the customer and immediately return to the original steps to continue the negotiation.
2. Negotiation is a game. The trap game is a must in the negotiation process. You should deliberately set some well-intentioned "traps" to lure customers into "submission."
3. Negotiations cannot be fast. Some salesmen think that their negotiation is complete as soon as they go to the client and explain all the matters. As a result, the client raises a lot of problems, but they cannot solve any of them, and the matter still remains unfinished. Before you understand the other party's needs, don't reveal your trump card too quickly. Rearrange the negotiation steps and proceed step by step, and the results will be very different.
4. Negotiation means talking about conditions. Don't tell all your problems, state them one by one, and discuss solutions one by one. Don't throw away the second problem before the first problem is solved. Otherwise, as soon as the second question comes up, you will immediately fall into a passive, fruitless, new negotiation.
The above four points are the negotiation skills and methods that salespeople should have at the negotiation table that I will introduce to you today. If you want to successfully win the customer's order, you must master this. Otherwise, if you keep telling people, they will reject you thousands of miles away.
: Negotiation techniques for visiting customers
Step one: call the other party by name. Call each other by name and title - Everyone likes to have their name spoken by others.
Step 2: Introduce yourself. Speak your name and business name clearly.
Step 3: Thank the other party for the interview. Sincerely thank the person for taking the time to meet with you.
Step 4: Say hello. Based on the information prepared for the customer in advance, express praise to the customer or suit the customer's situation, and choose topics that the other party can easily talk about and are interested in.
Step 5: Express the reason for the visit. Use a confident attitude and clearly express the reason for the visit to make customers feel that you are professional and trustworthy.
Step 6: Praise and ask questions. Everyone wants to be praised. After complimenting, you can follow up by asking questions to guide the customer's attention, interest and needs.
The above are some correct steps for us to visit customers. If you do this well, your chances of successfully developing customers will be greatly improved. I hope what I share with you today will be of some help to you, and I wish your sales performance will continue to soar.