Beauty salon activity planning plan model 5 1 Every year, Singles Day is a time when major cosmetics brands compete to stage a promotion war. Especially after Taobao goes online, almost every year, e-commerce will use new records to prove business opportunities. Singles Day not only contributes greatly to the daily chemical line in the beauty industry, but also the professional line can't miss this business opportunity. Let's take a look at the recommendation of the beauty salon activity plan.
Activity time:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Location:
Major direct sales stores in beauty salons
Active object:
All new and old single female customers
Activity purpose:
It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.
Activity promotion:
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this event was released in the beauty salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.
2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.
3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.
Activity content:
1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.
2. Non-member customers can enjoy 8.8% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.
Precautions:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
Beauty salon activity planning scheme model essay 5 2 special offer
Franchisees choose several specific products that consumers are familiar with or familiar with from brand products or circulation products, and make special preferential prices to attract consumers. When choosing products that consumers are familiar with, the price comparison will be very clear, and consumers can really feel the strength of promotional offers. Try not to make special offers on products that consumers are not familiar with, because consumers don't know much about products and are not attractive.
export
Facing some familiar brands, especially attractive brands, the whole series of products can be sold at a discount during the promotion period. It can quickly gather popularity and improve the rate of entering the store. However, because the profit rate of brand products is not very high, the profit rate after discount is even lower. Therefore, in-store promoters should learn to transfer sales and guide consumers' purchasing direction to the main profitable brands operated by franchise stores.
Buy and give
After spending a certain amount or a certain amount, you can give corresponding products or other gifts: (for example, buy two products of a certain brand and give a hand cream; Buy three models and get one hand cream and one mask; Or how much it costs to buy a hand cream and so on. Gifts that other consumers like are the best. For high-end consumers, fashion items such as scarves and handbags can be given, while low-end consumers in county and township markets like daily household items (such as hair dryers, rice cookers, pressure cookers, induction cookers, tableware, cooking oil, paper towels, etc.).
Increase money and buy
Adding money to increase purchases means that consumers can add a small amount of cash to buy another product when they reach a certain consumption amount. The increased purchase of products should be practical and attractive, and the increased purchase amount should be determined according to the cost of exchanging products. (100 yuan+10 yuan buys cosmetics and gets a bottle of 50 yuan moisturizer. )
rush to purchase/buy
Snap up, provide customers with very favorable goods within a specified time, and stimulate customers to buy crazily and sell at low prices. There must be a certain gap between the price and the original price in order to achieve the snapping effect. The purpose of snapping up customers is to increase the sales opportunities of other goods in the store. At the same time, the passenger flow can be controlled by controlling the time period.
Empty bottle arrival
With the change of seasons, consumers are ready to buy new products. Empty bottles are just cash to buy cosmetics, which is a means to realize the value of empty bottles and promote customer consumption. (For example, for an empty bottle of any product, you can deduct five yuan or ten yuan in cash when you buy some brands of products in the store, and the deducted amount needs to be calculated by cost and profit); Note that you can only buy empty bottles of cash when buying products.
Businesses that need a cosmetic activity planning scheme can look at these general activities. It is possible, and it is more popular and suitable for consumer activities.
Model essay on beauty salon activity planning scheme, 5 articles, 3 i. Image preparation.
Play, play, 30 minutes to prepare, 3 seconds to impress, 3 minutes to express (concise). Dress yourself up like an expert.
Second, prepare your mind.
Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.
Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.
Warm, novel, complete hardware-air conditioning in summer, heating in winter, this is the most yard facilities, sparrows are small but complete, customers around the cabinet.
Display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-priced products are placed slightly lower. Your diploma, photos, posters and honorary certificates can all be displayed in the exhibition bar. Products must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!
A variety of printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation left an impression on the customer, so the promotional materials brought back by the customer deepened this impression visually. In addition, posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Certificates of quality inspection of related products and honorary medals of enterprises can build up customers' beautiful self-confidence, especially certificates issued by state institutions, which will play a great role in attracting customers and selling products.
Relevant information can be downloaded and printed from the company website -R&D organization website.
Fourth, the preparation of goods in the store
Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, bb cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.
Verb (abbreviation of verb) preparation of professional knowledge
This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.
Six, careful planning, to lay the foundation for good activities.
On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances experience products, rather than selling goods. This is a process of raising fish, and it also paves the way for the gift of the event. I want to do this project after eye fire treatment, 15 yuan 1 time, and the spa in 20 yuan 1 time, so as to lay a good foundation for the gift of activities, introduce the customers well during the trial operation and see the effect.
It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.
Predict the number of stores in advance and call one by one to make an appointment. How to encourage everyone mobilized before the war that day, thank the dealers who came and report the customers in the store. How many customers will be present that day and what kind of situation has been determined.
Division of labor:
Issuer (enthusiastic and confident) and receptionist (store manager): familiar with customers, be good at transferring money (as a demonstrator), demonstrating products (as a senior store manager and distributor) and pressing orders (as a distributor with certain experience in selling goods): familiar with the activity plan of the day, good at shaping distribution value and having certain experience in pressing orders.
Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, and the results are produced in the afternoon, but there are many people in the town in the morning and few people in the afternoon, but they have certain quality. Try to distribute products to customers. If the customer doesn't get the dealer's order, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job, always be around, grasp the customer's psychology and trends, and look at the dealer's eyes.
Seven. Activity summary
Finally, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but there are few customers. What is gratifying is the number of customers. You must check the customers, not the money, six months before the opening. Customers are expanded wealth. Which customer needs what kind of products, but does not buy them, must write them down and continue to do a good job in tracking, introducing and serving. Which customer is equipped with week care and not with day care? Give a trial product and see the effect after use.
Beauty salon activity planning scheme model essay 5 4 activity theme: XX beauty salon and you * * * Double Eleven Singles Day.
Activity time: 20xx years165438+10.05-1.
Target audience: all new and old single customers.
Purpose of the activity: Singles' Day should of course let single customers enjoy the warmth and enthusiasm of beauty salons. It coincides with the late autumn season, and beauty salons can launch promotional items such as hydrating, anti-drying and repairing according to skin problems in autumn and winter, which are very popular among female friends. I hope I can build a harmonious and warm communication platform with my customers with the help of 20xx Double 1 1 Singles Day, and also bring more new friends to my beauty salon and improve its sales performance.
Activity content:
1. Members of beauty salons can get discounts and skin care experience coupons with their membership cards. If the score in the membership card reaches 500 points, you can experience a moisturizing and hydrating project in the store for free with your membership card.
2. Non-member customers who spend over 288 yuan in the store during the activity can directly enjoy a 28% discount and give skin care samples provided by beauty salons.
Precautions for activities:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
5 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ May is another day that all shopaholics are looking forward to. It's also a holiday for our singles. Of course, I also believe that all of you don't want to be single. I also hope to have a "streaking" plan to bid farewell to being single. So Simplicity has prepared the following activities for you:
Activity theme: Tell your favorite TA loudly.
Activity time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Target audience: 18-40 single men and women.
Purpose of the activity: Since it is Singles' Day, we might as well hold a "Singles' Day Friendship" in the beauty salon, so that young single friends can find their favorite objects in the activity. And every friend who wants to participate in friendship wants to give his perfect side to each other, so let the beauty salon arm itself with all its strength. The beauty salon team carefully creates beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance brand awareness and increase customer trust.
Activity content:
Activity plan 1: It seems that I like you loudly.
During the activity, boldly say what you want to say to the object you like and give away beauty products. Successful people who express their love can also get "in pairs" and "for life" beauty packages in beauty salons. These love packages are prepared by beauty salons for consumers free of charge while stocks last.
These activities are free to participate. After purchasing high-end beauty salon products, all the guests present can get cosmetic samples and give them to their favorite partners. If the confession is successful, the two will go to the "Happiness Gate" to receive gifts from the beauty salon.
Activity plan 2: Happiness is within reach.
In _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _. The prizes are first prize, second prize, third prize and grand prize, in which the first prize is 30% off the selected product or card, the second prize is 20% off, the third prize is 10% off, and the grand prize is a small gift.
Here, Pristine would like to remind all merchants that the prize setting should be based on cost accounting. The first and second prizes can be designed more and distributed to customers in the form of easy tickets. Especially for new users, let them feel the benefits and reality of beauty salons.
Holding Singles Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in beauty salon activities in the future. Of course, if beauty salons can really be lovers, there are also many beautiful women.
Three: ellipsis