The event invites influential stars and public figures among millennials to participate and let them complete some incredible activities. For example, let famous actors alec baldwin and olivia wilde be your substitute teachers, or let famous singer Kelly Clarkson prepare a lunch concert for newborn mothers.
in order to promote activities and enhance brand awareness, Chevrolet cooperated with Youtube to host an 8-hour uninterrupted live broadcast event hosted by Jon Dore, Garfunkel and Oates.
The event has attracted wide attention on social media, with the tag "Best Ever Day" being clicked more than 1.5 billion times, and 3 million people watched the live event on YouTube, of which 75% came from people under 35.
Conclusion: Obviously, stars or influential communicators will play an important role in brand marketing activities. In addition, they will establish closer ties with consumers on special festivals and holidays and dare to innovate marketing models and concepts.