Hong Kong Fitness Center, a beauty and weight loss giant, was officially renamed Liu Fitness Center.
Yesterday, Hong Kong Fitness Center, a famous beauty slimming brand in China, held a press conference, which was officially announced as the company's new development strategy. It will build the most responsible beauty chain brand in China, start the two-way strategy of franchise chain and chain direct operation, launch a chain system that is in line with international standards, and introduce Guangdong Patek Investment Company to settle in the company with a capital of 65.438+0.3 billion, becoming the company's second largest shareholder, with plans of 2065.438+05.
Hong Kong Salon was founded in Hong Kong in 2000 by Sir Liu, a famous patriotic overseas Chinese, and landed in the mainland market in 2004. The legend begins here. This legend originated from a kind of coffee bean. Sir Liu discovered this magical coffee bean when he went to Brazil to inspect the project. At this point, a slimming kingdom was born, Brazil, a big coffee country. In the birthplace of coffee, the scientist Mrjeans Pierre discovered a small black coffee. Although the coffee granules are ugly, they have a unique taste after boiling, and also have magical slimming and fat burning effects. In 2000, Sir Liu, the founder of Hong Kong Gym, decisively and sensitively purchased its formula and distribution rights in China, and established Hong Kong Gym. Thus, a magical product "Magic weight loss coffee" was born. At the Guangzhou Spring Beauty Exhibition in 2004, the series of "Magic Slimming Coffee" was put on the market. Since then, this magical black coffee has traveled all over China, setting off a craze for slimming coffee. The soaring sales volume created the miracle of slimming products in China, and quickly gained the recognition and trust of hundreds of millions of consumers in the market. While continuously strengthening high quality, the company has developed a new product to change the situation that the product is in short supply. Products sell well all over the country, exported to Russia, France, South Korea, Japan, Vietnam, Mongolia and other regions, and the magic continues to be staged.
While the magic thin coffee is selling well, beauty salons all over the country have called the fitness hall company to introduce products, join in and the company's operation team. After the investigation and study of the market, in 2005, after careful planning, they created professional offline products, and established the Hong Kong Xiushentang International Business School, which played a substantial role in increasing the sales of beauty salons and increasing new customers. With education as the core marketing direction, the fitness center is an innovation. Only to sublimate the traditional single marketing mode of the original facial makeup line, and at the same time take the lead in injecting entertainment elements into the industry, and hold the national fitness competition of "Body Shaping 1 Cup" and "Body Shaping Show Cup" for 10,000 people. This innovative element not only makes the body-building hall establish a slimming position in the beauty industry, but also becomes a star brand in the industry. The operation team of the gym company continues to make efforts to create "fitness" for the industry's innovative development model. With the continuous progress of Zen Hall, various honors came one after another. He was awarded with various honors by China International Brand Association, such as "Best Innovative Brand in Science and Technology", "Top Ten Quality Brands in Colorful Li", "Most Popular Brand in Beauty Salon" and "AAA Credit Unit in China Beauty Industry". Mr. Liu was also named "Advanced Worker" and "Top Ten Influential People in Colorful Industry" by the Beauty Cosmetics Chamber of Commerce of the All-China Federation of Industry and Commerce.
With excellent product quality and innovative marketing model, for a time, Fitness Hall () set off a franchise frenzy all over the country, and has successfully developed more than 3,000 franchise stores so far. At the same time of success, Xiushentang Group also embodies the responsibility of an enterprise to society, a responsible and caring enterprise. Driven by the mission of giving back to the society and being grateful to the society, the Xiushentang Group has set off a new chapter in the history of American charity. During their stay in China International Import Expo(CIIE), nearly 400 employees held a week-long industry fund-raising activity, and all the money raised, together with the company's losses, was donated to the Guangzhou Red Cross Society to pay attention to the disadvantaged and difficult people.