Over the years, the county has made use of the unique natural conditions of the old course of the Yellow River to vigorously develop economic fruit forests with high scientific and technological content and good economic benefits. In particular, the planting area of Dangshan crisp pear, the county's flagship product, has developed rapidly and its output has increased year by year. At present, the planting area of Dangshan crisp pear has reached 30,000 hectares and the output is 700 million kilograms.
How to make use of regional advantages, technological advantages, scale advantages and brand advantages to build a fruit industry aircraft carrier and constantly overcome the invasion of various storms in the tide of market economy?
The successive Party committees and governments of Dangshan County have always adhered to the famous brand strategy, taking the development of fruit production and the increase of farmers' income as the center of rural economic work, making Dangshan crisp pear unique in the national fruit market with its unique taste, excellent quality and constantly casting brand advantages.
Dangshan crisp pear is famous all over the country for its natural advantages.
Dangshan crisp pear belongs to Pak Lei strain, which is a natural hybrid of Pak Lei and Sha pear. The solar calendar ripens in early and middle September, and the fruit is huge, with an average fruit weight of 0. 15-0.3 kg. The skin is light yellow, the flesh is white as jade, crisp, thick and sweet, the skin is thin and juicy, it is crisp at the touch, and there is no residue on the ground. Therefore, the entrance is brittle. Dangshan crisp pear also has high medicinal value. Li Shizhen recorded in Compendium of Materia Medica that "there are many pears, all of which are top grade and can cure diseases." It is clearly pointed out that pears can "moisten the lungs and cool the heart, reduce phlegm and reduce fire, heal sores and detoxify, and relieve alcoholism and intoxicate people." According to the clinical experience of modern Chinese medicine, "raw pears can clear the heat of six fu organs, and cooked food can nourish the yin of five internal organs." It can be used for treating dry throat, sore throat, hoarseness and constipation caused by tuberculosis, tracheitis and upper respiratory infection.
If the edible and medicinal value is the internal cause of the good quality of Dangshan crisp pear, then the unique climate and soil conditions of the old Yellow River are the external causes of the good quality of Dangshan crisp pear.
Dangshan belongs to warm temperate semi-humid monsoon climate, with mild climate, moderate rainfall, long frost-free period and obvious monsoon climate. Summer rainfall is abundant, and light, heat and rain are in the same season, which is beneficial to the growth of fruits. Sufficient sunshine in autumn, warm days and cool nights, and large temperature difference are beneficial to the increase of fruit sugar.
Dangshan is located on the old course of the Yellow River, and the most typical soil is sandy soil and soaked sand. The fine and loose soil deposited in this river is very beneficial to the growth and development of crisp pear roots, which is one of the reasons why Dangshan crisp pear is crisp, sweet and juicy. The story of Dangshan crisp pear "returning to her mother's home" circulated in early years is the best proof that it had to go home because it was "married" in other places.
Dangshan crisp pear is most attached to this homeland. Many pear owners have gradually formed cultivation and storage techniques in the long-term cultivation practice of crisp pears, including a set of scientific seedling raising, pruning and shaping, soil and fertilizer management, water-saving irrigation, artificial pollination and pest control techniques. Especially the artificial pollination technology is a unique invention of Dangshan people. Artificial pollination has also become a unique landscape in crisp pear blossom season.
In order to solve the problem of crisp pear storage, Dangshan fruit experts developed a "semi-underground natural ventilation kiln" in the early 1980 s, which completely solved the problem of crisp pear storage and preservation, and won the third prize of national scientific and technological progress through provincial appraisal. The popularization and application of this technology has prolonged the sales time, stabilized the price of crisp pears, and enabled Dangshan to eat crisp pears all year round.
As the saying goes, "only by scale can industrialization be formed." The huge planting scale of Dangshan crisp pear is a necessary condition for taking the road of industrialization development.
/kloc-since 0/955, state-owned farms such as provincial orchard farm, county garden farm, Li Ji garden farm, and fruit science research institute have been built in Dangshan, the old route of the Yellow River, vigorously cultivating fruit seedlings, expanding the planting area of crisp pears, and making the production of crisp pears develop rapidly. Especially since the reform and opening up, farmers have set off an upsurge of planting pear trees in contracted fields, and the planting scale of crisp pears has expanded unprecedentedly. All the towns in the county 19 have planted pear trees of different sizes.
In recent years, the production, sales and processing of crisp pears have also promoted the development of some related industries: carton factories, coated paper factories, adhesive tape factories, fruit canning factories and pear juice processing factories have sprung up like mushrooms after rain, and the transportation industry is unprecedentedly prosperous. The county has also built the largest crisp pear wholesale market along the 3 10 national highway. Leading enterprises, farmers, bases and markets driven by sales talents are forming a virtuous circle of industrialization chain.
The construction of ecological county has brought good development opportunities for Dangshan crisp pear production. Resources, environment and population are prominent problems facing the world today. For large agricultural counties that mainly produce fruits, only by building ecological counties can economy, society and ecology be coordinated and unified, thus embarking on a benign track of sustainable development. Therefore, Dangshan made a decisive strategic decision to enrich the people and revitalize the county by ecology, seized the opportunity, and timely declared to carry out the construction of provincial-level ecological agriculture and national-level ecological demonstration zones. At present, the county has built two horizontal eco-economic zones and three eco-economic zones, and successfully passed the national acceptance, bringing 30,000 hectares of Dangshan crisp pear production into the development of pollution-free eco-agriculture. In the ecological demonstration park, the fruit relay technology and the application of high-tech biological pesticides, rare earth compound fertilizers and active bacteria organic fertilizers were vigorously promoted, which greatly improved the quality of crisp pears. The construction of ecological county laid the foundation for Dangshan crisp pears to become pollution-free green food and go abroad.
The use of the registered trademark of crisp pear and the formulation of production standardization have inserted two "golden wings" for the rapid development of Dangshan fruit industry.
It is understood that the registered trademark of Dangshan crisp pear is the only registered trademark of China approved by the State Administration for Industry and Commerce, and it has been put into use, which has created favorable conditions for Dangshan crisp pear to enter supermarkets and even export, and also provided legal weapons for protecting famous brands and counterfeiting according to law.
The standardization project of Dangshan crisp pear has also entered the implementation stage, which is divided into nine series of standards, such as seedling raising, pruning and shaping, flower thinning and fruit thinning, and pest control. The project passed the national acceptance at the end of 1999, which provided a scientific basis for the standardized production of crisp pears.
The intensive management advantages of the four state-owned markets are the strong support points for implementing the famous brand strategy of crisp pear.
In Dangshan Garden, the pear garden covers an area of about 700 hectares, most of which are old trees over 40 years old, with a total output of 6.5438+0.5 million kilograms. The broad masses of workers have a set of skilled cultivation and management techniques. In recent years, in order to implement the famous brand strategy, they created "Dangshan crisp pear". In production management, the factory adheres to the "five unifications", that is, the purchase and use of production materials are unified; Unified prediction of pests and diseases; Unified technical guidance; Uniform fertilization; The sales specifications and standards are unified, and its "Liyuan Brand" crisp pear has been rated as provincial and ministerial quality products for many times,/kloc-0 was rated as "green food" by the Ministry of Agriculture in 1996, and/kloc-0 was awarded the title of "Chinese Famous Fruit" by Dongguan City in 1998.
Dangshan Orchard Farm and Sanyuan Group have also created famous brands of crisp pears such as "Emerald Brand" and "Sanyuan Brand" respectively. Together with the "Xiaoyu Brand" founded by the big seller Dong Xiaoyu, the production area of these four famous brands will reach one fifth of that of crisp pears. Last year, these four famous brands attacked from all sides and blossomed in the north and south, further consolidating the reputation of Dangshan crisp pear in the country.
In order to do a good job in fruit sales this year, the Dangshan County Party Committee and the county government took precautions and decided to implement the marketing strategy of developing the fruit market with five ways. First, relying on leading enterprises to open up the market, county gardening fields, provincial orchards and county fruit research institutes play a leading role, with strong technical force, excellent fruit quality and great market potential. The second is to develop the market based on individual sales households. Third, relying on overseas offices to explore the market. Fourth, relying on the team of farmers' brokers to open up the market. Fifth, relying on county-level directly under the authority to explore the market, establish and improve the green channel of fruit transportation and marketing.
Dangshan people have been thinking hard about improving the quality of crisp pears. In addition to continuing to promote bagging technology, researchers in Dangshan Orchard have successfully cultivated a green food "Se-enriched pear" with health care function after more than three years of research and experiments. This kind of pear was generally favored in Guangzhou and Beijing last year, and its price was more than 8 times that of ordinary pears. Agricultural technical experts in Southwest Gate Town of Dangshan County have successfully experimented with bottled crisp pears. This bottled crisp pear is yellow, white, crisp and small. Beautiful and delicious, both ornamental and edible. With its elegant appearance and excellent internal quality, it has become a popular pollution-free green food in the market. The continuous integration of these high technologies has created one new road after another for the further development of Dangshan crisp pear, which people have seen.