In Thailand, the live broadcast traffic is large. Judging from the inquiry materials, among Southeast Asian countries, the development foundation of live e-commerce in Thailand is relatively mature. Compared with the domestic live e-commerce environment, it has stable social media and e-commerce platform market support. Thailand's e-commerce platform supports users' live broadcast, but the types and quantities of goods produced locally in Thailand are slightly insufficient compared with the huge shopping demand, and the logistics and payment systems are blocked. The problem can be well solved through live e-commerce.