1. Stimulate curiosity. No matter what you do or what copy you write, you must successfully stimulate the curiosity of users and make them curious.

2. Arouse users’ desire and make them want to stop. The core point is that you want users to have a strong desire to buy. This is a very, very core key point.

3. Draw a blueprint. What is the so-called blueprint? It is very simple. It is the ideal state that you want your users to achieve after entering the gym.

4. Promote action. No matter how you write, you must give the user a clear action instruction. There is a big difference between having an action instruction and not having an action instruction.