The company’s tenth anniversary celebration plan (1)
1. Activity concept
1. Boyang believes:
The celebration etiquette is a one-time event The centralized display and comprehensive dissemination of a company (brand) image is a comprehensive reflection of an enterprise's inherent cultural concepts and spiritual outlook.
"Public relations activities with the company's own characteristics and personality" are an inevitable means for companies to establish their brands and promote their corporate image and culture. They are a comprehensive display of the company's comprehensive strength. In the process of cooperating with the establishment and promotion of corporate brands, It can achieve twice the result with half the effort.
2. Purpose of the event
To celebrate the 20th anniversary of the establishment of Jinchu Materials Co., Ltd., review the past and look forward to the future, enhance the cohesion of the company, and further create an excellent corporate culture.
Through event planning, packaging and image enhancement, during the guests' experience of participating in the entire celebration event, it can arouse the guests' enthusiasm for business philosophy, corporate culture, integrity, corporate image and business model. The sound of our company left a deep and beautiful impression, and we are willing to further cooperate with Jinchu in a deeper and more extensive manner to achieve a win-win situation. Through media invitations and dissemination, we will expand the influence of Jinchu in the industry and enhance the brand image of Jinchu.
3. Activity theme and slogan
Theme: Time sharpens gold, sincerity leads to glory
Meaning: The twenty years since the establishment of Shanghai Jinchu Materials Company have experienced After twenty years of hard work and hard work, "Hardening Gold" not only highlights the nature of the non-ferrous metals industry that the gold reserve company is engaged in, but also vividly displays the hardships and achievements of the two decades. In the past twenty years, it is precisely by consistently adhering to the business philosophy of "honesty" that we have finally forged a strong cooperative relationship between Jinchu and our customers and achieved the glory of each other's careers. At the same time, greater achievements in the future will still be based on the business philosophy of honesty.
4. 20th Anniversary Logo
The design is inspired by the LOGO of the Gold Reserve Company, and at the same time perfectly combines the concept of the 20th anniversary. It is grand and full of upward energy. It has a strong sense of the times. Creative expression in the form of gold medals not only reflects the attributes of the industry in which Jinchu is engaged, but also symbolizes the outstanding achievements of Jinchu - its leading position in the industry.
As a historical witness of the 20th anniversary of the Gold Reserve, the commemorative logo will be used on productions inside and outside the venue, as well as in albums, gifts, company website and other promotions.
5. Main visual creativity of the event
Purpose:
To present the company's business philosophy and culture in a concentrated manner and use strong visual impact to highlight the company's brand image. Carry out series extension to form a unified and effective corporate image
Theme creative elements:
Gold - meaning: Its quality is like gold
Ding - meaning : Its trust is like a tripod
Bamboo - meaning: Its knots are like bamboo
6. Additional effects brought by the activities
(1) Further enhance the company's Good reputation and wide popularity in the field of non-ferrous metal circulation
(2) Further establish Jinzhu Materials in the minds of customers and partners as a company whose main business is the circulation of non-ferrous metal materials, integrating import and export trade, finance A comprehensive image of a large-scale, international and group-based comprehensive operating entity that integrates investment, logistics distribution and overseas business expansion
(3) Through media publicity, form a good reputation and create a good reputation for the enterprise Lay a solid foundation for long-term development
7. Activity overview
June 30, 2019
11:00--11:30 am Guest sign-in
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Noon 12:00--13:00 Luncheon
13:30--17:30 p.m. Corporate Annual Meeting (tea break will be arranged during the meeting 15:00-15:30) < /p>
18:00--21:00 evening thank you dinner and performance
8. Event location
(1) International Conference Center--Luncheon
(2) International Hall on the third floor of the International Convention Center--meeting
(3) Shanghai Hall on the seventh floor of the International Convention Center--thank you dinner and performance
9. Participation Target audience (300 people)
(1) Senior leaders of Jinzhu Materials Company
(2) Leaders of government or industry authorities
(3) Customer leaders
(4) Partners
(5) Mass media and professional media reporters
2. Event agenda
1. Event time Arrangement
(Omitted below)
2. The climax of the activity
The climax of the entire activity is particularly critical, as it can enhance corporate pride and employee cohesion. ; Infect the emotions of the guests with enthusiasm; stimulate the sense of participation of the guests; make all guests leave a deep and unforgettable impression of this event; and be able to fully demonstrate the corporate management and operational standards of the Gold Storage Materials Company and achieve many goals Good public relations activity effect.
To this end, we have preset two climaxes and one highlight, laying the groundwork step by step to push the overall atmosphere of the event step by step to a grand, warm and festive climax.
(1) A highlight - Time Tunnel
Fog screen door curtain: Ultrasonic fogging equipment creates a fog screen, and the corporate logo of the Gold Reserve Company is projected on the fog screen to form a door curtain effect. Enjoy the fantastic light and shadow effects while walking through the fog screen curtain into the time tunnel.
Mysterious Tunnel: The black velvet cloth is used as a curtain, covering the entire tunnel space. Combined with the quiet and beautiful music that fills the tunnel space, it creates a mysterious and profound space atmosphere.
Looking back at the moment: 8 plasma display screens are evenly placed along the tunnel, playing photo flashes reviewing the development history of Jinchu Enterprise (produced according to the development stages of the enterprise).
Ambilight: The colorful light bands reflected on the cobblestones and flowing water flicker and dance, accompanying the guests as they move forward in the time tunnel.
Magnificent new chapter: The smoke released by the smoke machine and the changing computer lights at the end of the tunnel created a dreamy and blurry effect. The guests passed through the end of the tunnel and entered the banquet hall, which was magnificent. Suddenly it came into view.
(2) The first climax - the tripod casting ceremony
The four "fuels" of "integrity, unity, efficiency and pragmatism": Flags are arranged in the four corners of the banquet hall. Respectively meaning "integrity, unity, efficiency and pragmatism", the four symbolic "fuels" were collected by company representatives from the flags hanging at the four corners of the banquet hall.
The furnace/baoding/ding-casting process: The flames in the furnace are constantly burning, and the cauldron first emits red light and finally emits golden light. Unique creativity and first-class production special effects, Make a lasting impression on all guests.
Waterfall fireworks: At the same time as the tripod was completed, waterfall-style cold fireworks were set off. The scene was grand and the colors were bright. Accompanied by warm and high-spirited music, it highlighted the heroic and confident feelings of the company and pushed the event to the first place. A climax.
(3) The second climax - congratulations on the success of the performance/celebration group photo session
Final program: The finale program was grand and exciting, and the guests once again felt Positive and enthusiastic atmosphere.
Congratulations on the success of the performance and group photo: The leaders shook hands with the actors to congratulate the success of the performance. The enthusiastic background music of celebration sounded, *** took a group photo with the actors, and all the guests applauded.
Rainbow machine discharge: All corporate leaders and principals in charge appeared. The rainbow machine sprayed golden rainbow fireworks into the air on the stage, implying that all employees of Jinzhu Company are moving towards new glory under the leadership of the leaders. The event This was pushed to the second climax.
Three. Design and arrangement
Invitation:
Envelope:
Badge (omitted)
Signage (omitted)
Pick-up car sticker (omitted)
Reception desk card (omitted)
Airport pick-up sign (omitted)
Information bag (omitted)
Good night card (omitted)
Meeting background
Dinner background
Key visual (omitted)
Reception effect ( (omitted)
Conference venue renderings
Dinner venue renderings
Dinner floor plan (omitted)
IV. Performance
French magic
Women's folk music
Contortion performance
Electronic violin
Sichuan Opera face-changing
Thousand-Hand Guanyin
French folk dance
Five. Event preparation and on-site management
Good event planning must have a good execution team to turn it into reality. With many years of experience in brand and public relations promotion and corporate conference and exhibition services, Boyang can ensure the comprehensive execution of the project. Now we will list some of our company's practices in project execution to facilitate further discussion between the two parties:
1. Preparatory stage
(1) Establish an event operation team: Division of work among team members
(2) Invite personnel
Plan guests, reporters and special guests Invite guest list. Invitations specially designed for this opening event.
Invitations include: Driving route map, VIP parking pass
Invitations should be sent out 2 weeks in advance, and a return receipt should be prepared in the envelope to remind guests to return it on time.
Confirm the delivery of invitations with leaders, important guests, important reporters and important guests in advance.
(3) Preparation of event site materials and promotional videos
(4) Screen determination, size implementation, production process, and completion time implementation (parking passes, signs, badges, reception desks Table card, main background, sign-in table screen, etc.)
(5) Preparation of lighting, audio and video equipment, dedicated person in charge
(6) Preparation of flowers and greening, and preparation of on-site atmosphere rendering equipment< /p>
(7) Implementation of necessary items
(8) Implementation of leadership speeches (designated personnel, confirmation of speech drafts)
2. Preparation of press materials for reporters
Press releases (public and industry media)
Company profile (or brochure)
Outline of development history
Company vision plan
Pen and stationery with company LOGO printed on it
Transportation expenses
3. Event site layout
1. Guidance area: (omitted)
< p> 2. Sign-in area: (omitted)3. Speech area: (omitted)
4. Performance area: (omitted)
5. Banquet Area: (omitted)
6. Operation area: (omitted)
4. Execution stage
(1) Implementation matters reminder, work node list: < /p>
Based on experience, our company will provide a detailed work schedule and plan execution draft. If necessary, both parties can remind each other of the work progress.
(2) Personnel invitations
All invitations to distinguished guests, reporters, and guests will be communicated, and all invitations will be ensured to be delivered, and guests will be added as appropriate and implemented. (3) Event management
Implementation of participating leaders, implementation of hosts and speakers, on-site proofreading, implementation, arrival of gifts, implementation of venue and banquet venue layout content, coordination of on-site facilities and implementation requirements with cooperating units, on-site All preparation items are in place.
Home of Civil Servants:
BoYang Event Quality Control List
5. Emergency Measures:
(1) Boyang will obtain weather information 3 days before the event , to make plans in advance.
(2) At the hotel execution site, the sound control system is generally set up independently and controlled by a professional tuner. It uses multiple conference microphones and multiple lines to connect independently at the same time, and prepares enough wireless microphones and wireless speakers. Bee ensures that there will be no temporary failures and is foolproof.
Six. Media invitation and publication list
Newspaper media:
- Morning News
- Xinmin Evening News
- Wen Wei Po
-Liberation Daily
-Youth Daily
-Shenjiang Service Herald
TV media:
-Shangshi News Comprehensive
p>-DongTV News and Entertainment
-China Business News
Online media:
-Sina
-NetEase< /p>
-Sohu
-Shanghai hotline
-Oriental Net
-Yahoo
Professional media:
-To be determined (provided by the customer)
Seven. Project Service Team
Note: Each project team will be equipped with 5 team members to cooperate with the implementation of various tasks. All work will be completed by the project team and personnel from relevant departments of the financial reserve.
Eight. Project time schedule
Date project
Confirmation of activity plan on June 5, 2019
Quotation, signing, and advance payment on June 7, 2019
Design on June 12-18, 2018
Confirmation of host on June 18, 2019
Confirmation of design, layout and production plan on June 20, 2019
< p> Guest invitations completed on June 16, 2020Article production completed on June 28, 2019
Entry into the venue on June 29, 2019
June 30, 2018 Daily activities/withdrawal
The company’s tenth anniversary celebration plan (2)
A. Internal activities of the company
(1) Time: March ** year - May **
(2) Theme: Celebration and Commendation
(3) Purpose:
Through the selection and commendation activities, select those who have contributed to the development of the company in the past ten years Advanced individuals and collectives who have made outstanding contributions are commended and encouraged to encourage employees to make more contributions to the company. Warmly celebrate the tenth anniversary of Zhixiang Company through the celebration conference, pushing the celebration activities to the final climax.
(4) Activity content
1. Make a tenth anniversary souvenir
Make a set of tenth anniversary souvenirs and give them to guests at the celebration meeting.
1) 10th anniversary handbag;
2) 10th anniversary gift;
3) Others
2. 10th anniversary celebration Best Selection and Commendation
1) Selection and Commendation of Top Ten People
2) Selection and Commendation of Top Ten Teams
3) Selection and Commendation of Top Ten Engineering Projects
4)...
3. Celebration Conference
Time: May 11, ** year
Location: Chongqing International Convention and Exhibition Center Banquet Hall ( Or a five-star hotel)
Purpose:
To push the Zhixiang 10th anniversary celebration to the final climax through the celebration conference, inviting government leaders, industry celebrities, customers, and Retired employees, employee representatives, and news media who have made outstanding contributions to the development of the enterprise participated. With a magnificent momentum, it shows the great achievements of Zhixiang in the past ten years and its full confidence in future development!
Highlights of the event:
1) Entrance ceremony: "Paving the road to glory" Historical picture:
On the way into the venue, paving the way to great wealth The historical scroll means paving the way for wisdom and prosperity. The achievements of Zhixiang in the past ten years are displayed in the form of pictures, indicating the path that Zhixiang has traveled in the past ten years. Participants stepped on it, indicating that everyone has left their own footprints on Zhixiang's ten-year development history. Finally, the historical picture will be permanently preserved in the company's honor room.
2) Signature wall:
Set up a "signature wall" before entering the venue, place a signature pen, and participants will sign their names on the signature wall to indicate that everyone is present. Zhixiang has left a wonderful mark in its ten-year development history. Finally, the signature wall will be permanently stored in the company's honor room.
3) "Family Portrait" image wall:
Set up a "Family Portrait" spray-painted image wall outside the venue, with photos of every employee who has worked in the company in different sizes. The irregular arrangement is printed on the "family portrait" spray-painted image wall, indicating that the company has not forgotten them, thanking them for their contribution to the company's ten years of development, and enhancing the employees' sense of honor and pride. At the same time, each employee can look for themselves on the wall, adding fun and joyful atmosphere. Finally, the family photo will be permanently stored in the company's honor room.
4) "Historical Moments" short film:
Produce a 3-5 minute short film and play it before the meeting, bringing the participants back to the wonderful moments of Zhixiang in the past ten years. moment.
5) "Zhixiang Yuanxiang" hand model:
Make a "Zhixiang Yuanxiang" hand model grinding tool, and invite the company's past party committee secretaries, general managers, meritorious figures, etc. Ten people pressed their fingerprints on the hand molds to witness Zhixiang's ten years of glory. At the same time, the hand molds of each two people formed a "wing" shape, which means that Zhixiang company spreads its wings like an eagle and soars thousands of miles away!
B. Social welfare activities
(1) Time: March 12, ** year
(2) Activity theme: "Ten years of trees, a hundred years "Tree people" - Zhixiang spring tree planting activity
(3) Purpose and significance of the activity:
Through voluntary tree planting activities, it not only has commemorative significance for employees, but also reflects the social status of Zhixiang company Sense of responsibility. Improve the social image of Zhixiang Company.
(4) Activity content:
On the occasion of Arbor Day, organize all employees of the company to plant a "Tree of Hope", which means that they are in Zhixiang and " "Tree of Hope" will grow together.
The company’s tenth anniversary celebration plan (3)
1. Overall strategy
1. Integrated communication - the integration of visual media and auditory media, instant media and Integration of long-term media, integration of traditional media and emerging media, integration of hard advertising and soft news;
2. Highlight the key points - hard advertising is mainly outdoor and promotional material advertising; news is mainly newspapers and online , TV mainly;
3. Use both soft and hard measures - a combination of hard advertising and soft hype, with soft publicity as the main focus and hard advertising as a supplement;
4. Fixed-point blasting - according to different The promotion focus at different stages is to implement focused advertising bombing on the target group.
2. Media Selection
(1) Newspapers
As the main media for celebration activities, they mainly publish hard advertisements, carry out news hype, and conduct in-depth research. Featured reports.
1. Hard advertisement:
On May 11, 2018, a full-page celebration advertisement was made on the back cover of "Chongqing Morning News";
2. News hype :
Journalists from major newspapers in Chongqing are invited to participate in each event for news reporting;
3. Special reports:
Invite reporters from "Chongqing Daily" to interview the company Leader, write an in-depth reporting article on "Ten Years of Wisdom, Paving the Way for Brilliance";
(2) Television
As the second choice media for celebration activities, mainly every Reporters from various TV channels in Chongqing were invited to participate in this event and conduct news reports.
(3) Outdoor
As the main media of choice for celebration activities, it mainly publishes hard advertisements.
1. Set up T-shaped signs at highway intersections where Zhixiang Company once paved the road;
2. Put up street sign advertisements or lights on both sides of the streets where Zhixiang Company once paved the road. pole advertising.
(4) Website
As the main media for the promotion of celebration activities, a special website for the 10th anniversary celebration will be opened (or a 10th anniversary celebration column will be opened on the company website), and a special celebration news will be set up. , employee testimonials, special reports, on-site pictures and other content, all-round tracking and timely reporting of Siqing news and information. At the same time, we will improve the construction of the company's website, focusing on strengthening the organization and planning of corporate stories and corporate culture columns.
(5) Publicity and commemorative materials
1. Tenth anniversary promotional video;
2. Tenth anniversary picture album;
3. Tenth anniversary Anniversary handbag;
4. "Zhixiang Corporate Culture Manual";
5. "Zhixiang Ten Years" book;
6. "Zhixiang "Style" book;
7. Tenth anniversary gift.