The reason why this institution was sued by so many stars is that he used the portraits of these stars to promote his plastic surgery company without authorization, but these stars did not actually sign an endorsement contract with him. At the same time, the facts expressed in his propaganda are also inconsistent with the actual situation, so he will be sued by these stars. Judging from the stars exposed on social platforms who sued plastic surgery institutions, most of them were stars whose personal appearance was controversial some time ago.

In fact, for stars, once it is related to cosmetic surgery, it will be difficult to get rid of the influence brought by the label of cosmetic surgery for a long time to come. Just like this institution, the star portraits he uses are all stars like kiku and Hua Chenyu who are deeply involved in cosmetic surgery, so he uses such star portraits to promote his brand, and it is easy to mislead consumers because he is a cosmetic brand.

Let many consumers think that these stars changed in this plastic surgery company, then this kind of publicity not only infringes on the rights and interests of stars, but also infringes on the rights and interests of consumers. Many consumers may really think that stars like these will go to this plastic surgery institution for plastic surgery or do some medical beauty maintenance. Stars still have a certain influence on the interests of the public, so many brands will ask stars to speak for their brands.

Its purpose is to use the fame of stars to promote their own brands, so inviting stars to promote their own brand endorsements needs to make contract matters in advance. If you use someone else's portrait without permission, it will infringe on the right of others' portrait, so it is not unreasonable for the star to sue this plastic surgery institution. In addition, the publicity of this plastic surgery institution will only make them more immersed in public opinion and deepen everyone's understanding of their plastic surgery.