I still remember when Steve Jobs took the MacBook Air out of the paper office envelope and said, "This is the thinnest laptop in the world." From that moment on, the MacBook Air changed. User laptop needs. Nowadays, as many new forces enter the new energy market, new energy models based on Internet thinking are becoming more and more abundant. Breaking tradition seems to have become the core competitiveness of new force brands.

Just last weekend, Nezha Automobile’s second mass-produced car, Nezha U, was officially launched. The new car will be available in 400km+ standard range and 500km+ long-range versions, with 6 models launched. Model, the price range after subsidies is 139,800-199,800 yuan.

At the same time, from now until June 30, 2020, Nezha Automobile announced that it will provide users with "exclusive benefits", including 50,000 rebates in 5 years, no reason to return or exchange within 7 days, and 7*24h Enjoy door-to-door service, free charging piles, and multiple financial solutions. Among them, the five-year 50,000 yuan rebate policy proposed by Nezha Automobile is to return 10,000 yuan every year within 5 years of purchasing a car, which is equivalent to the official 50,000 yuan discount currently enjoyed by all new car purchases.

Nezha U opens the 2.0 era

For the current new energy market, whether it is an SUV or a sedan, the compact class with a price range of 100,000 to 200,000 is the most popular in terms of volume. Large concentrated market. At the same time, limited by the development and cost of power batteries, the cruising range of models in the same price range is basically maintained at the same level, so winning consumer choice depends more on details such as reputation, design, configuration, and space.

Nezha U continues the design concept of the Eureka?01 concept car in terms of styling design. The vehicle has a quite full shape, supplemented by a large number of complex body lines, highlighting the muscularity of the vehicle. Nezha U is positioned as an A+-class SUV. Its length, width and height are: 4530*1860*1628mm, and its wheelbase is 2770mm. It has certain advantages in terms of wheelbase space.

Compared with the exterior styling, Nezha U's overall interior design, layout, and intelligence can better highlight the difference between it and traditional brands. The new car adopts a triple screen design of dual 12.3-inch large screens + 8-inch display screens. The dual 12.3-inch screens are integrated through the screen, connecting the vehicle's instrument panel and central control screen, and can display a wealth of content. The 8-inch screen adopts a touch-sensitive design and matches the physical buttons below, taking into account the dual needs of technology and convenience. Users can give instructions to the Xiaoyou intelligent robot installed in the new car through voice. The Xiaoyou intelligent robot not only has rich built-in functions, but can also imitate human expressions and tone to respond to the driver.

In addition, Nezha U is equipped with a vital sign monitoring system. When the owner leaves the vehicle, the sensors will detect the interior of the vehicle. If any abnormality is found, the owner will be notified through the mobile phone to avoid children left in the vehicle. or the case of pets.

If the user spends 12,000 yuan, the world's first "transparent" A-pillar function can be optionally installed. After optional installation, users can use the two OLED flexible screens on the A-pillar of the vehicle to make the A-pillar "transparent" to observe the blind area. At the same time, the user can also adjust the viewing angle according to the driver's head movement.

Compared with the first model Nezha N01, Nezha U is obviously higher than many levels in terms of internal materials, details, and technology that highlights the "temperature" to bring convenience. The many functions developed based on user pain points and needs clearly distinguish the experience of using traditional models. The launch of Nezha U marks the beginning of Nezha Automobile's move towards higher-level market segments and the entry into the 2.0 era of continuous deepening of products, marketing and services.

Is the foundation of Nezha 2.0 solid?

Endurance and safety have always been the foundation of pure electric models. The 400U model of Nezha U, which uses NCM811 batteries, has a NEDC range of 400km, while the 520U model has a NEDC range of 400km. The NEDC battery life is 500km. For the same price range, the battery life performance of Nezha U is already at the mainstream level.

At the same time, in order to ensure the performance and safety of the power battery, Nezha U is equipped with a HozonEPT2.0 battery temperature control system. The temperature control system can monitor the battery temperature in real time so that the power battery is always in the optimal temperature range, thereby improving the battery's charging and discharging efficiency. According to official data, through the guarantee of the HozonEPT2.0 battery temperature control system, the battery degradation can be guaranteed to be within 5% for 150,000 kilometers.

In terms of power, Nezha U is equipped with the S-EDS "three-in-one" high-performance integrated electric bridge jointly built with SAIC Transmission. The motor, reducer and controller adopt an integrated design. Among them, the 400?U running version is equipped with a permanent magnet synchronous motor with a peak power of 120kW and a maximum torque of 210Nm. The other five models are all equipped with permanent magnet synchronous motors with a peak power of 150kW and a maximum torque of 310Nm.

In terms of today’s popular intelligent driving assistance functions, Nezha U is equipped with an L2+ level automatic driving assistance system. The new car is equipped with Mobileye EyeQ4 top-level vision chip, 22 sensors, and more than 20 automatic driving assistance configurations.

It can realize functions including AEB automatic emergency braking, APA one-touch automatic parking, IACC intelligent adaptive cruise, FCW front collision warning, LKA lane keeping, BSD blind spot detection, TJA traffic jam assist and other functions.

After Nezha U is launched, it will compete with the new models Xpeng G3 and WM EX5. In terms of cruising range, they are almost the same, both with a battery life of 400-500 kilometers; in terms of price, Xpeng G3 The price after subsidies is 134,800-196,800 yuan, and the WM EX5 is priced at 139,800-189,800 yuan after subsidies. The prices are basically the same.

It is worth mentioning that these three new cars also have their own characteristics in terms of configuration. Among them, Nezha U, which has a battery degradation of no more than 5% after 150,000 kilometers, has become a more surprising point. We know that in pure electric vehicles, battery degradation has always been a worrying issue. However, Nezha U's transparent A-pillars and Xiaoyou intelligent robot similar to NIO are also experiences that other competing models do not have, and the technological experience is much better.

In the view of "E Chehui", Nezha Auto opened the market through the relatively affordable N01 in the early stage and followed the trend to gain attention. After gaining considerable popularity, it launched the core model Nezha U. The product matrix release strategy is very solid. As for the new model Nezha U, its comprehensive range of 400 to 500km and L2+ level driving assistance have certain competitive advantages. The A+ class vehicle space and rich technological interior make Nezha U more cost-effective. However, as an optional "transparent" A-pillar, its more significance is to attract users' attention.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.