What are some tips for poster image design? In poster design skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships. Such as the contrast of thick and thin design skills, the contrast of far and near design skills, the contrast of density of design skills, the contrast of static and dynamic design skills, and the contrast of Chinese and Western design skills. Comparison of ancient and modern design techniques, etc. (1) Thickness contrast in design techniques: The so-called thickness contrast refers to the colors used in the design process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are fine brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used in packaging design. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite and thin as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) The contrast of near and far in design techniques. In the design of traditional Chinese landscape paintings, we pay attention to the near, middle and long shots. In the design of packaging pictures, based on the same principle, the design levels of near, middle and far pictures should also be divided. The so-called "near" refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters of "Braised Beef Noodles" in running script. (It should be said that the second line of sight, also called the middle shot), the third line of sight is the product photo describing the contents of the package (also called the third line of sight, bounded by the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention. (3) Contrast between density and density in design techniques: Speaking of contrast between density and density in design techniques, this is very similar to the contrast between traditional and simplified colors, and is also very similar to the flying white in Chinese paintings, that is, there must be diffusion in the concentrated areas of the pattern. The foils should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. Recently, the author has seen a lot of packaging pattern designs. The entire picture is densely packed and colorful. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This not only fails to beautify Products, the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in design techniques: In a pattern, we often find this phenomenon, that is, the explosive pattern displayed in the background or surrounding the name of a packaging theme may look careless, but in fact A few crazy thick lines deliberately daubed, or streamer-shaped English or patterns, etc., all express a "" feeling, while the theme name is dignified and steady, and the background is light and calm. This kind of scene It is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of Duzhi. So the visual effect feels comfortable. In line with people's normal aesthetic psychology. (5) Contrast between Chinese and Western design techniques: This kind of contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese Sinology art and English in the packaging design. And directly use realistic techniques to highlight Western photos or certain scenes on the packaging pattern. This form of expression is also a common reference method, which is used in children's products, women's socks, and clothing. Or often appear on the packaging of cosmetics. (6) Comparison of design techniques today: both the foreign and the ancient are used for the present. Especially in order to reflect a cultural taste, people often use ancient classic decorations, calligraphy, characters, and patterns in packaging design. This is most clearly reflected in the current packaging of wine. For example, the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers. What are the composition techniques for poster design? ____

To a certain extent, poster design is actually about letting your products get publicity effect. Different poster styles can be designed for different products. It is said that public welfare poster design is public welfare. , or foreign companies also have their own style when designing corporate posters. In terms of composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships.

Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors, and it is also very similar to the Fei Bai in Chinese paintings, that is, the areas that should be concentrated in the pattern must be diffused. It should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. ____PS tutorial on making cosmetic posters is shared. Most Taobao buyers are women, so when making women’s products, of course you need very beautiful posters to attract them! Especially cosmetics, so what I want to introduce to you below is how to create very beautiful cosmetic posters using medical Photoshop. Let’s take a look at how to make it! Final effect 1. Product retouching: Retouching is not as difficult as we thought. We just have to grasp the light and shadow of the soul of photography, and the product will be natural, vivid, detailed and textured. Then you only need to enhance the contrast of light and shadow and transition between light and dark, and you can create a good picture. 2. The original image is relatively gray. The gray image means that the light and dark are not obvious enough. After removing the color, it is easier to observe the light and dark effects of the image. You can create an observation group above the layer and use gradient mapping to remove color. 3. Cut out the cosmetic bottle cap separately, create a new layer, and set the gradient as shown below. 4. Figure 1 is a black and white gradient effect; Figure 2 is a horizontal dynamic blur on the gradient effect; Figure 3 is a gradient effect on the bottle body with dynamic blur, and the transparency is set to 65%; Figure 4 selects "Soft Light" for the two gradient blending modes. "; Figure 5: Create a new layer filled with 50% gray, use a white brush, set the transparency to 20% to enhance the highlights, and use a black brush to enhance the light and dark boundary lines. 5. Use the above method to cut out each layer of the cosmetics separately, use a black and white gradient, and use the burn and dodge tool to process the details. For example, the cosmetic stamp on the small bottle and the highlight in the middle of the bottle are drawn separately with the pen tool. Perform pen stroke-pen pressure-OK, select "Soft Light" as the mode, and remember to blur it slightly to make it look more natural. Cut out the reflection separately from the original image, place it on the bottom layer of the new cosmetics, and select "Multiply" as the mode. 6. Open the background material, use the selection tool to select the text, then use your favorite method to remove the watermark, and adjust the size and position of the image. 7. Drag the product image in, and use the hue and saturation tool to adjust the color of the background layer separately to the same color system as the cosmetics. The hue parameter is -31. 8. Add a background light behind the product to highlight the product. Separate from the background to highlight the product. Create a new black layer, select "Screen" as the mode, and then select the menu: Filter > Render > Lens Flare. Remember to apply Gaussian blur to the light, so that the light is softer and more natural. If the light is not strong enough, copy a few more layers. I copied it three times. 9. Cut out the picture of the flower material, place it behind the product and light, handle the details, and adjust the size and position as shown below. Add a flower in front of the product to increase the sense of hierarchy, with front and back. Add some highlights to add copy. Finally remember to sharpen.

It can be done in a few steps. Learn more drawing skills, which will definitely help a lot when making store pictures, and maybe you can save a lot of money!

Find corporate services Delivery on Zhubajie.com guarantees acceptance before payment