The event operation company of Zhimei Sports (Zhimei Event) is mainly engaged in independent IP event products and various national-level events in cooperation with major government agencies.
The marathon events exclusively operated by Zhimei include: Guangzhou Marathon, Hangzhou Marathon, Changsha Marathon, Shenyang Marathon and Kunming Marathon; Independent IP event products include Four Seasons Run, Dongle CBL Basketball League and Happy Footprint City Walking Conference.
Zhimeisai signed contracts with government departments of major economic regions in China, such as Beijing, Tianjin, Hebei, Liaoning, Shandong, Henan, Hubei, Jiangsu, Anhui, Shanghai, Zhejiang, Chongqing, Hunan, Guangdong and Yunnan, and established China Mass Sports League and China Campus Football Development League.
Cooperation projects include road running, basketball, football, badminton, tennis, swimming, sports dance, table tennis, roller skating, hiking, square dance, Go, China chess, cycling and fitness. In 20 15, the total number of competitions reached 1300, involving about 640 events, and the number of participants was about100000. The annual growth rate of the insured population is expected to reach 50%.
Development prospect of sports industry
1, the industrial scale is further expanded.
The compound annual growth rate of output value and added value of sports industry in China is very rapid. With the strong support of national policies, the sports industry has developed rapidly.
2. Sports consumption has been further upgraded.
At present, China's per capita sports consumption is only one tenth of that of developed countries, which has great potential. From the traditional primary sports consumption demand to the new sports consumption demand such as marathon, competitive sports, snow sports and outdoor sports, the demand continues to grow.
3. Rapid integration of "sports+"industry
Quickly integrate into "internet plus", "Al+" and "Internet of Things". Based on the national fitness sports industry, we will make use of "sports+"resources such as education, finance, tourism and culture to create a brand-new advanced sports ecosystem.
Reference to the above content: Baidu Encyclopedia-Zhimei Sports Group