In order to ensure the effectiveness of our efforts, we often need to make a careful plan in advance, which is concrete, thorough and operational in terms of purpose, requirements, methods and progress. So how do we write the plan? The following is my cooperative marketing planning scheme for reference only. Welcome to reading.
Cooperative marketing plan 1 In recent years, with the development of education, people from all walks of life pay more and more attention to education, and look forward to strengthening cooperation with schools and devoting themselves to the construction of education. The delivery service of students' report card is a bridge for the post office to build communication between schools and parents by relying on a perfect delivery network and advanced information technology processing platform.
I. Background of cooperation
Due to many factors such as work and time, most of the information that teachers and parents pass on to parents is students' school performance, academic performance and so on. Therefore, the accuracy and timeliness of information will inevitably be greatly reduced. Traditional parent-teacher conferences and home visits can no longer meet the needs of modern education. Some parents often don't understand their children's development, hobbies and performance in various subjects at school, and teachers are not very clear about their students' daily life and temperament at home after leaving school, which is unfavorable to their education.
Second, the enterprise profile
The business of sending and delivering student report cards is a form of bills, which refers to a service that enterprises and institutions that provide social services and commercial services fulfill their obligation to inform the public or customers by mail. In recent years, it has been widely used in various industries: major communication companies, financial institutions, insurance companies and social security departments have successively used postal billing services.
Postal departments can regularly or irregularly sort out and print students' relevant information provided by the school, including scores, rankings, recent performance and other data, and make letters to send to the parents of the corresponding students, so that parents can know their children's learning situation in a timely, accurate and comprehensive manner, so as to achieve the effect of timely communication with tutors.
Third, the content of cooperation.
1, handle the report card sending business.
According to their own situation, each school can issue a Letter of Investigation on the Demand for the Delivery of Students' Transcripts to parents, who will voluntarily handle the delivery of students' transcripts. The first stage can be piloted in some grades or classes. Schools can send the scores, rankings, praise of good deeds, criticism of bad phenomena and the dynamics of schools, grades and classes of all subjects in the district and city unified examination, monthly examination and final examination to parents of students on schedule (4-5 times a semester) in the form of a notice of results.
2, can carry publicity or feedback.
Schools can give full play to the advantages of one-to-one communication by postal business letters, leaflets or feedback cards, select parents of students with different grades and characteristics, and carry out personalized publicity or feedback activities. Carry out corresponding activities such as image, enrollment, curriculum guidance, subject project publicity, teaching feedback, etc. By establishing a stable, friendly and mutual trust relationship with students, it will further add fuel to the flames, promote the development of education, enhance the service image of schools, and expand social influence.
3. Give full play to the advantages of data and provide fine services.
Postal departments can use the data processing platform to provide free student data processing services for schools. Input student achievement information, statistical ranking, analysis report, etc. On their behalf, do a good job in the education service for students and promote the modernization of education together with the education departments and schools.
Four. Related service standards and prices
Qinhuangdao Post Office Communication Branch has a set of domestic advanced closed industrialized document printing, packaging and processing equipment with large production capacity, high speed, clear handwriting and elegant appearance. We can provide unified style or individually designed image envelopes and inner pages for schools. The internal parts are printed on continuous paper, automatically cut and repackaged, and the internal pages can be entrained when repackaged.
Unified service pricing in the whole city: Penfolds: 3 yuan/piece.
Foreign Service: 3.8 yuan/piece
The above price includes information sorting, postage, envelopes, internals, production and registration fees. )
Verb (abbreviation for verb) business process
1, data exchange, the school will make the data information such as student's name, recipient's address, name, grade and so on which need to be printed uniformly into EXCEL report or DBF database format for storage in advance, and hand it over according to the confidentiality procedure.
2. Print production. After receiving the production materials, the postal department should print and package the result notice within the prescribed time limit, and affix the seal to the internal sorting and delivery department.
3. When the bill is delivered, the postal delivery department shall, after receiving the notification letter, sign and deliver it in place according to the address of the recipient, and provide inquiry service.
4. Return the letter. If the letter is returned because of the change of address or unknown address, the postal department will return it to the school in time.
To sum up, the comprehensive cooperation between postal services and education departments will play a positive role in promoting the development of both sides.
Cooperative marketing planning scheme II. Suggestions on cooperative planning between campus audition of hospital image spokesperson and city girl.
I. Purpose
Make use of the existing publicity platform and influence of urban girls to publicize the service content of a hospital, improve the visibility and reputation of the hospital and emphasize the professional brand image.
Secondly, the market situation analysis of a hospital.
A certain hospital is the first professional medical institution integrating prevention, health care, medical treatment and plastic surgery in northwest China. It integrates experts, high-tech and high-end equipment, and brings together a large number of well-known experts and professors at home and abroad. It has invested huge sums of money to introduce the most advanced plastic surgery and gynecological diagnosis and treatment equipment in the world, set up an ultra-clean operating room, implemented the service concept of full-time escort and warm medical care, and carefully provided plastic surgery, laser hair removal, infertility and treatment.
-A hospital will care for the health of female friends and create the beauty of female friends by virtue of various medical experts with rich clinical experience and superb medical technology, high-tech medical equipment, comfortable medical environment, perfect supporting service facilities, rigorous academic attitude and brand-new humanized service.
At present, there are many hospitals similar to women's hospitals in xi 'an medical market, such as xi 'an Huaren Hospital, Shaanxi Huaxi Hospital, Xi 'an Ren Guang Hospital Plastic Surgery Center, Shaanxi Red Cross Hospital, Xi 'an Huadu Hospital and so on. The main service groups of these hospitals are mainly professional women with independent consumption ability, forming a limited market divided by many hospitals. In order to better develop itself and maintain its leading position, a hospital must find new growth points for serving the population.
Thirdly, the service target orientation of a hospital in the next stage.
As the center of higher education in northwest China, there are many colleges and universities in Xi 'an, and female college students in many colleges and universities, as a consumer group that can not be ignored, are easy to accept new things, have strong brand concept, strong driving force and wide word-of-mouth publicity, which should be paid attention to. At the same time, other hospitals have not yet taken action on this potential big market. Therefore, it is suggested that a hospital should focus on female college students in the next stage of service.
Recently, with the official approval of the state to allow college students to get married, it has aroused great concern on campus and in society. On the premise of acknowledging and accepting this reality, many problems that universities could not face before have followed. Under the background of providing professional services for women in women's hospitals, the establishment of "Assistance Center for Unexpected Pregnancy in a Hospital" has naturally become the focus and hot spot of publicity. At the same time, female college students, as representatives of new and new human beings, have become the main recipients of this service, and their driving and propaganda functions are beyond doubt.
Fourth, the propaganda strategy of a hospital in colleges and universities
Because the marketing of this activity is aimed at female college students, they are young, lack of social experience, poor in self-protection, sensitive and exclusive to "hospitals", and the taboo phenomenon about medical treatment is more serious. Therefore, how to enter the campus publicity without arousing girls' vigilance and rejection, and let them accept the brand and service of a hospital is particularly important.
After analyzing the living conditions of college students, we decided to hold a beauty contest to attract the attention of female college students and promote the hospital with the competition as the carrier. The representative programs of such activities as Super Girl, Chinese Dream and New Silk Road Model Contest have aroused great repercussions on the university campus, greatly stimulating female college students' desire to participate in sub-programs and show. Moreover, this kind of activity has strong participation and wide influence, which is easy to attract social attention.
After research and discussion, we determined this activity as a "health star"-a campus trial of a hospital image spokesperson.
Verb (abbreviation of verb) Introduction to city girls
City girl, as a famous entertainment program of Xi Satellite TV, enjoys high popularity and reputation among young people, especially in colleges and universities. The program has recently been revised and presented to Xi citizens in a brand-new form. Compared with the old programming, it has the following characteristics.
Get rid of the disjointed routine program operation mode in the past, organize a broadcast season program (tentatively for three months) in the form of activities, provide enough selling points for the column's own publicity and hype, and attract the audience's attention to the maximum extent.
The program mainly uses four girls to keep the beat, one person is eliminated in each period, and the other three newcomers decide to keep the beat through layer-by-layer competition. The girl who keeps rolling can get a bonus of 1000 yuan in each previous program, and the bonus can be accumulated until the girl is eliminated. On the one hand, excellent girls can be retained, and then the program can be guaranteed.
Quality, but also constantly have new people to join, to keep the audience fresh.
Draw lessons from other successful programs, increase audition, elimination, promotion, finals and other links, enhance the excitement, tension and suspense of the program, and change the situation that this program used to show girls' talents monotonously. Because excellent girls can participate in the program many times and continuously, the column group can systematically train them in modeling, typhoon and talent, and this process of change and progress will be fully displayed in the program, thus shifting the audience's attention from simply paying attention to the girl's appearance and talent level to the girl's growth process and her fate in the program, in other words, it can greatly improve the audience's loyalty.
Generally speaking, the core of the revised program is: the growth and change process of several outstanding girls. From this perspective, the program will have a great reality show component, which can greatly improve the ratings and the influence of product promotion.
Activity frame of intransitive verbs
Recently, "City Girl" and the new bride's wedding photo studio jointly held an audition for the new bride's image spokesperson, which was a great success. This cooperation is an example of our hospital. Our activities take cooperation with urban girls as the main body and platform, and at the same time, we will expand a series of activities, extend the activity cycle and promote the effect, which will certainly achieve better results.
1. Early publicity and registration
(1) "City Girl" program, a TV advertisement for players.
(2) newspapers and radio stations comprehensively report and publicize. (Mainly for newspapers, school radio stations, BBS, etc. In colleges and universities. Directly targeting the target group, with less investment, strong pertinence and good expected effect)
(3) Students' Union and organizations in colleges and universities issue DM forms and women's hospital registration forms, and organize registration or individual registration with the school as the unit.
2. Program flow:
Audition: In the form of external shooting, the male host and the judges will comment on the talents of all the girls who signed up, and finally three girls will be selected to enter the program to compete for the promotion places. The shooting location is a crowded place of Xi 'an famous university, such as playground and main road.
Field part
(1) Three newcomers selected by the sea election appeared, and their overall packaging and modeling were evaluated by professional stylists. The judges scored, and three people were eliminated 1 person. The other two then left the stage, and the stylist made up and changed clothes in the background.
(2) Four photographed girls appeared, and the host briefly interviewed and reviewed their participation in the program.
③ Play the test, training and emotional intelligence test of four girls in the daily broadcast version of "City Girl" on the big screen to show the girls' personalities and internal characteristics. The four girls immediately voted for the best immunity according to each other's performance in the past week. Girls can skip the following links to avoid the possibility of being eliminated and directly entering the next program, that is, the cumulative bonus 1000 yuan.
(4) The talent shows of the other three girls are graded by the audience and the judges.
⑤ Publish the grading results. If the judges score the same as the audience, the girl will be eliminated. If they are different, the two will decide 1 the eliminated person through a 30-second PK match. Those who are eliminated will receive all the bonuses accumulated since they joined the program.
After repackaging by the stylist, the two newcomers appeared again and showed their skills. The audience voted 1 person to advance, and the next issue began.
The above is the program flow of the promotion competition, and the program framework of the final part will be decided one month before the recording of the former.
3. Ways of cooperation
As a title sponsor, a hospital received the following returns:
A, outdoor shooting scene can show the face of the hospital, improve visibility, introduce the service content of the hospital and increase the flow of people. Each period is about 10- 12 minutes.
B, the title or theme of the activity: such as "A hospital, looking for the healthiest college girls in Xi 'an", etc., except subtitles, the host will broadcast it at least three times each time.
C. Designation of judges and stylists: the candidates are determined by the column group. On the premise of consensus between the enterprise and the candidate, the latter will add a special stylist (makeup artist, fashion designer, etc.). ) It comes from a hospital before each title, and it appears at least four times each time. At the same time, the judge can insert a soft advertisement of a hospital in his speech.
D, girls make-up modeling, clothing, each subtitle not less than twice.
E the name and logo of the hospital can appear on the back panel of the audience voting screen at least three times each time.
F name of the festival: the external shooting link or PK link can be named separately. In addition to hosting the population broadcast, subtitles or signs appear for not less than four minutes in each issue.
G. Reward: The reward is reflected by the prop check, and the name or logo of the reward provider is displayed on the check. The final invited hospital leaders to be present and presented awards.
H, thank you at the end of the film.
Step 4 Follow-up activities
After a hospital cooperates with city girl to select the image spokesperson, all the finalists will be organized by Yi Rui Space Culture Communication Co., Ltd. to participate in the publicity tour of women's hospitals in colleges and universities. Further improve the visibility of the hospital and expand the publicity cycle and scale.
Seven. Concluding remarks
1. This plan is based on market research. Please point out the shortcomings, so that our company can be prepared to correct them in future activities.
2. The planning and arrangement of competition activities in this scheme is the basis of carrying out various activities, which will play a more significant role in positioning itself in the market and carrying out targeted activities.
3. This scheme is not for activities, but more importantly for the promotion of the brand image of a hospital and the promotion of service products. Therefore, I hope that "a hospital" can give us the greatest support and understanding during the whole activity, communicate frequently during the activity, adjust the propaganda route in time, and strive to expand the influence of this activity and improve the influence effect.
Cooperative marketing planning scheme 3 I. Guiding ideology
Guided by the Party's spirit and based on the principle of facilitating people, benefiting people and benefiting people, through government guidance, market operation and standardized management, we will strive to improve the vegetable supply level and service function of vegetable direct-sale stores, enrich the service content, further expand the coverage of "farm-store docking", build a low-circulation, green and safe agricultural direct-sale network system and management and operation system, and establish a long-term mechanism to stabilize vegetable prices and a standardized and smooth operation mechanism to provide more convenient and diversified services for community residents.
II. Objectives and tasks
1. Formulate and promulgate the management standards of community vegetable direct-sale stores, standardize the management of vegetable direct-sale stores, and realize unified procurement, unified sales and unified measurement of the enterprises operating community vegetable direct-sale stores.
2. Establish an e-commerce convenience service network system covering all community vegetable outlets in the city, and realize the effective docking of e-commerce information platform with traceability equipment, monitoring equipment and convenience call center information platform.
3, strengthen the implementation of enterprise vegetable distribution center (pesticide residue testing room) infrastructure and supporting equipment construction, establish and implement the seamless connection between enterprises and vegetable, grain and oil production bases and cooperatives, and maximize the direct sales scope of agricultural products such as vegetables, grain and oil.
4. Vigorously promote the "South Vegetable Transportation to the North" project, cultivate 2-3 large-scale backbone enterprises to implement the "South Vegetable Transportation to the North", and establish a "farm-store docking" network system with major vegetable production bases in China.
5. Establish the vegetable storage and distribution mechanism of community vegetable direct-sale stores, so that community vegetable direct-sale stores can become an important carrier to promote municipal vegetable storage and distribution.
6. Through standardized management and operation, realize the goal that the price of vegetables sold by community vegetable direct-sale stores is lower than that of surrounding farmers' markets and supermarkets (except special prices) by more than 20%, and benefit the people with high-quality dishes and affordable prices.
Third, specific measures.
(A) to strengthen management and standardize operations
Supervise and urge enterprises to fulfill the management agreement of urban community vegetable direct-sale stores one by one, focusing on the following work: ① Supervise and urge enterprises to seriously implement the government's temporary price-intervention measures. During normal business hours, do a good job of price comparison with surrounding farmers' markets and supermarkets, and ensure that the vegetable price of vegetable direct-sale stores is lower than that of surrounding farmers' markets and supermarkets by more than 20%; (2) urge enterprises to equip with necessary facilities and equipment to ensure that each store has more than 2-3 employees and no less than 30 kinds of vegetables; Supervise all enterprises to open stores before the Spring Festival, and the business hours are not less than 8 hours a day; (3) urge enterprises to implement the "six unifications" of direct-sale store management and master the management mode of vegetable direct-sale stores in various enterprises; (four) to urge enterprises to carry out "docking", encourage and support enterprises to increase the daily necessities such as halal non-staple food, condiments, grain and oil; ⑤ Urge enterprises to regularly carry out employee training, carry out quality service activities, and be polite; ⑥ Urge enterprises to unify the door, plaque and in-store management system. , so that the clerk can dress code, standardize the price tag of goods, clearly mark the price, and change it in time; ⑦ Supervise enterprises to publicize vegetable prices, pesticide residue detection reports and supervision telephone numbers in the bulletin board; (8) Assist enterprises to handle green passes and other related procedures; Pet-name ruby coordination city construction bureau, land reserve bureau to do a good job in the handover of five 15 sets of business premises, such as Kangju Area A, and coordinate enterprises to settle in and put into use as soon as possible; Attending to urge enterprises to do a good job of environmental sanitation inside and outside the store; Establish and implement the responsibility system for production safety.
(two) to strengthen the construction of vegetable distribution center, enhance the ability of vegetable distribution.
Support enterprises to speed up the construction of basic equipment and supporting facilities in vegetable distribution centers.
(3) Vigorously promote the "docking" project and reduce the circulation cost.
Strengthen the implementation of order agriculture between enterprises and vegetable planting bases inside and outside the region, increase planting varieties, and maximize the "docking of agriculture and shops". At the same time, vigorously implement the project of "transporting vegetables from south to north", guide all implementing enterprises to carry out joint procurement of guest dishes, establish a docking relationship between production and marketing with national key vegetable production bases, and establish a docking network system of national agricultural supermarkets to minimize the circulation of guest dishes; Strengthen the docking with key enterprises such as halal non-staple food, condiments, grain and oil, and let the necessities in the store be sold at low prices. Strive to make the docking ratio of community vegetable production and marketing in the city significantly improve on the existing basis before the end of the year.
(4) Strengthening the traceability system of agricultural product quality.
Vigorously implement the construction of meat and vegetable traceability system, equip all vegetable direct-sale stores with meat and vegetable traceability equipment as soon as possible, and establish a meat and vegetable traceability information platform. At the same time, actively coordinate and guide enterprises to establish a traceability system for vegetable quality and safety from the field to the table, prevent the inflow of unqualified agricultural products from the source, ensure food safety, and ensure that the people can buy cheaply and eat with confidence.
Cooperative marketing planning scheme 4 I. Preface
The relationship marketing department of Meimei Electronics Co., Ltd. is a newly established functional department based on the sales department and the marketing department. There are three people in this department, one department manager and two employees, who are responsible to the department manager-relationship marketing manager, who is responsible to the company's marketing director. The establishment of the relationship marketing department of Meimei Electronics Co., Ltd. is to meet the needs of enterprise development and an important prerequisite for our enterprise to maintain sustainable development. Its main responsibility is to establish, maintain and strengthen the interest relationship between the enterprise and all parties, and finally achieve the purpose of the enterprise through communication and coordination between all parties, and always adhere to the principle of win-win. Our goal is: coordinated communication, sustainable development and win-win cooperation! National civil servants * * * have a world.
Two. Guidelines and objective requirements
(1) Operating principles of the relationship marketing department of Meimei Electronics Co., Ltd.:
The relationship marketing department of Meimei Electronics Co., Ltd. is independent but depends on the work of other marketing departments and plays the role of coordinator in the company's marketing activities. In Meimei Electronics Co., Ltd., this department mainly coordinates the following relationships: customer relationship, supplier relationship, distributor relationship, competitor relationship, government relationship, internal employee relationship and other related factors.
All staff in the relationship marketing department and all employees working in Midea Electronics should be clear:
(1) Whether in the modern marketing stage or in the modern enterprise management system, the core of relationship marketing is relationship, and enterprises benefit from it by establishing good mutually beneficial cooperative relations between the two parties.
(2) Relationship marketing involves customers, suppliers, distributors, competitors, banks, governments and internal employees.
(3) Relationship marketing emphasizes making full use of existing resources and maintaining existing customers, so its operating principles should focus on developing, maintaining and developing the "relationship" between companies, departments and related groups, so as to realize the coordinated development of all aspects of the relationship.
The specific working principles of this department are:
(1) Principle of active communication: In relationship marketing, all parties concerned should take the initiative to contact and contact other parties, exchange information with each other, understand the situation, form a system or meet regularly or irregularly in the form of a contract, exchange information about changes in the needs and interests of all parties concerned, actively serve all parties concerned or solve difficulties and problems, and strengthen partnership. In particular, the staff of this department should carry forward the proactive work characteristics of our marketers, actively communicate with all parties in our relationship, and promote the coordinated development of all parties' relations.
(2) Commitment and trust principle: In relationship marketing, all parties concerned should make a series of written or oral commitments to each other, and fulfill their commitments with their own actions, so as to win the trust of relevant parties. Therefore, our job is not only to make commitments before all aspects of the relationship, but also to fulfill the commitments made by us and the company and actively serve all parties.
(3) Principle of reciprocity: In the process of communicating with relevant parties, we must meet each other's economic interests, and all relevant parties can gain benefits through mature and high-quality products or value exchange under fair, just and open conditions. This is the fundamental purpose of our company and its departments: that is, the purpose of coordinating the relationship between all parties is to make the company win more profits, maintain our image, publicize our company and our products, make our customers buy our products, strengthen the continuous cooperation between the company and its partners, and achieve a win-win goal.
(II) Operating objectives of the relationship marketing department of Meimei Electronics Co., Ltd.:
The goal of the relationship marketing department of Meimei Electronics Co., Ltd. can be summarized in one sentence: collaborative communication, sustainable development and win-win cooperation.
Develop, maintain and enhance the relations between all parties, so that all parties can achieve their respective goals through mutually beneficial exchanges and fulfilling their commitments. Mainly realize the following points:
First, establish and maintain a good relationship with customers;
Second, promote enterprise cooperation and open up market opportunities;
Third, coordinate the relationship with the government and various social groups to create a good marketing environment.
Three. Main tasks and detailed rules for implementation
The work of all personnel in the relationship marketing department of Meimei Electronics Co., Ltd. should focus on the interests of the company, the coordination of relations first, and communication as the purpose, and carry out the work of all parties that have influence on the company. The detailed implementation rules are as follows:
(1) Customer relationship: First of all, all employees in the department must truly establish the concept of taking consumers as the center, and everything starts from consumers and runs through the whole process of all employees in the department; Secondly, care about the interests of consumers, improve consumer satisfaction and implement customer interests; Third, strengthen the contact with customers and draw closer the feelings of both sides.
(2) Supplier relationship: constantly strengthen exchanges and cooperation, maintain the cooperative relationship between existing suppliers, continue to strengthen cooperation between important suppliers and enhance emotional exchanges between enterprises and personnel, and seek and develop new supply relationships.
(3) Dealer relationship: keep in touch with existing dealers, accurately transmit information, constantly collect and reflect the business development and changes between dealers, keep abreast of the market situation of products and their dealers, and keep more contact with dealers. Provide our distributors with all kinds of services they need, actively seek communication with distributors, constantly train and guide distributors based on the interests of products and distributors, and publicize the new changes of the company.
(4) Competitor relationship: actively handle the competitive relationship with competitors, recognize their respective relationships, avoid friction, and try to deal with events that affect the relationship for various reasons. We should strive to coordinate the relationship with our competitors in the spirit of respecting them, so as to ensure the normal operation and development of both sides, and never use improper means or illegal or immoral behaviors to compete with them. We should coordinate the competitive position of the company in the market on the principle of openness.
(5) Government relations: strengthen communication with government departments, actively respond to the government's direction and policies, strive to develop public welfare undertakings, issue commodity cards to relevant departments and their important holidays, or make home visits to establish a good citizen image.
(6) Internal employee relations: employee relations are the basis of enterprise marketing relations. Without good employee relations, other relations in the enterprise can't be done well, let alone participate in market competition. People are the foundation of enterprises, and enterprises should earnestly care about the interests of employees, cultivate their pride, and increase their centripetal force and cohesion. Therefore, constantly motivating employees, coordinating the relationship between departments and employees, making them develop harmoniously and making continuous efforts for the company are the basis of our work.
(7) Other relevant factors: First, clarify the influence of relevant groups on the company's business development, and adopt different communication methods for different groups. It is important to coordinate the following two groups of relationships: first, coordinate the relationship between enterprises and the public and create a good marketing environment; Second, strengthen information management and coordinate the relationship between various departments of the enterprise.
Four. final result
Under the modern enterprise system, one person, one group and one enterprise cannot achieve sustainable development by going it alone. In our vast world, there are many individuals, groups and enterprises that can help us. Although the key lies in ourselves, we find that it depends on relationships.
We just set sail and we are growing. We are greeted not only by a bright future, but also by strong winds and waves. Everyone standing here today is a marketer who can stand the wind and waves. In order to make this name that we can be proud of find a home in our behavior, we set sail!
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