Introduction: Why is it that in sales, your salary can only barely get by, while some people make a lot of money? Is it because you are not diligent enough? No, because you are working every day Busy visiting customers and collecting information; is your product not good enough? No, because the market share of the products you sell has always been among the best; does your customer not need it? No, because he obviously bought other products after rejecting you Similar products for salespeople. So, what is the reason for your poor performance? The 21st century is an era of great economic development. It is a material consumer society focusing on the sales of a variety of products. Each of us needs to sell, and we are also engaged in sales, politics Families want the public to accept their political opinions, actors want the audience to recognize their performances, and scientists want the society to practice their inventions and creations. All of these are “sales” wearing a veil... In a word, we are selling all the time. own ideas, products, services, feelings, etc. On the stage of life, each of us is a salesperson, and everyone has to spend his or her life in "selling". Regardless of whether you are a prince, general or ordinary citizen, whether you want to stabilize the country or just make a living, no matter how big or small your wish is, if you want to achieve your goals, you must have the ability to sell yourself to others. Only through effective self-selling can a person realize his ideals and achieve final success. A 65-year-old American man discovered that he had an intangible asset-a secret recipe for fried chicken, so he started selling it everywhere. But what greeted him was rejection again and again. However, the old man was not frustrated or stopped. After being rejected 1009 times, on the 1010th time, someone finally adopted his suggestion, and thus there was a fast food chain that is now spread all over the world. KFC. Can you bear 1009 rejections? Most people can't, but I want to say - the success of a sales master starts with rejection. As we all know, sales is a career that constantly faces "rejection", not only the market's "rejection", the customer's "rejection", but also one's own "rejection". A successful salesperson must overcome these kinds of "rejections" and achieve success. This is the only way for a salesperson to succeed. Salespeople must dare to face "rejection" and try to let themselves dance with "rejection". For an excellent salesperson, what he should do is to constantly motivate himself and constantly say to himself: "I can do it! I can do it! I can do it!" He should actively work hard to strive for everything that can keep him away from " Let the accumulated experience become a weapon to defeat "rejection" and achieve a brilliant sales career in the future! Japan's most famous salesman Hara Ippei once said a famous saying: "I don't like rejection." I hate rejection to the core, but my success is inseparable from rejection. "In the actual sales process, an individual's sales ability is not innate. It takes a repeated process of failure, reflection, and attempts to form a sales style that suits you. style and experience, and ultimately sales success. Being a salesperson is a job that is prone to self-rejection. Many salespeople experience varying degrees of self-rejection. They often look at things from the perspective of "can't". When facing difficulties, they always say "impossible" or "can't be done". Some salespeople hesitate when they come to the customer's door, fearing that they will be coldly received by the customer. As the saying goes, "The slightest difference is a thousand miles lost." Subtle psychological differences among salespeople make the difference between sales success and failure. Self-rejection poses the biggest obstacle to sales success. Self-rejection causes salespeople to avoid difficulties and setbacks and prevent them from exerting their abilities. Konosuke Matsushita said: "Self-rejection is the salesperson's enemy and a stumbling block to success." If any salesperson has a tendency to self-rejection, he will have no hope of success in the sales industry. One of the most common excuses used by salespeople is: I have no experience. It's true, lack of experience holds many people back. But we all also know a troubling fact: to gain experience, you need a job, and to gain a job, you need experience, creating a vicious cycle. It is possible to say that you can do well in sales with experience. The more experience you have, the higher the likelihood of successful sales, but experience is accumulated. Anyone who engages in sales starts with no experience. Therefore, lack of experience should not be a reason for us to refuse sales. Instead, lack of experience should be our motivation for active sales. Now, let me share with you Dr. Zhang Ruomei, the founder of Tibco in the United States, about her memories of getting her first order: In the process of starting a business, I experienced many tests. Many people think that the more experienced you are in doing something, the better it will be. OK, but I think that having never done something before is actually an advantage. If you have never done this before, you will usually think about it from a very objective perspective and see some blind spots that others cannot. You don’t have the worries of “you can’t do this, you can’t do that”, you don’t have so many clichés, you don’t have fear and constraints, and you can accomplish many things. Next, let’s take a look at another case: In the United States, there was a poor young man. Even when all the money he had combined was not enough to buy a decent suit, he still persisted in his dream wholeheartedly. He wanted to Be an actor, make movies, be a star. At that time, there were five film companies in Hollywood. He counted them one by one, and more than once.

Later, based on his carefully planned route and the order of his list, he visited with a tailor-made script he had written. But after the first pass, none of the five film companies were willing to hire him. Faced with 100% rejection, the young man did not lose heart. After leaving the last rejected film company, he started from the first one and continued his second round of visits and self-recommendations. In the second round of visits, he was still rejected by 5 companies. The results of the third round of visits were still the same as those of the second round. The young man gritted his teeth and started his fourth round of visits. After visiting the 349th film company, the boss of the 35th film company for the first time agreed to let him leave the script he had written for a first look. A few days later, the young man obtained permission and invited him to discuss in detail. During this discussion, the company decided to invest in the filming of the film and asked the young man to be the leading actor in the script he wrote. The movie is called "Rocky." This young man's name is Sylvester Stallone. Now looking at the history of movies, this movie called "Rocky" and this superstar who will become famous all over the world are both on the list. Sylvester Stallone was rejected from the door and fell 185 times. If he did not have that consistent belief and persistence in his heart, it would be impossible to make himself and his script famous in the world. But some students said, Teacher Tan, I have tried all my methods - what should I do if the client still refuses? There is a classic line from the American movie "The Godfather": I will give him a reason that he cannot refuse. . With these words, Godfather Corleone settled all those who wished to settle. In fact, the same goes for project-based sales. If you try to persuade a customer with ten thousand reasons, it is better to find one reason that he can't refuse. It is better to have nothing than nothing. Let customers choose you in the end, not because of how good you are, but because they can't refuse you.

Finally, I hope that every salesperson can become a sales master: understand "customer rejection" in sales; resolve "customer rejection" in sales; turn "rejection" into "deal"; understand "self-rejection" in sales; break through sales "Self-rejection" in!