(Continued) "Pepsi Cola" and its cultural Pepsi Beverage International Group are world-renowned American multinational companies with annual global sales of 27 billion US dollars. In the survey of 200 1 "America's most admired company" and "the world's most admired company" just released by Fortune magazine, PepsiCo was rated as "the world's and America's most admired company" in all industries. Among the world's top 500 enterprises published by the magazine, PepsiCo ranks 63rd. PepsiCo set up factory in China 1982. Together with a bottle factory just completed in Shenzhen, there are more than 30 joint ventures with a total investment of nearly 500 million US dollars. Its Pepsi-Cola, 7-Up, mirinda and Inspur, including Asia, Arctic Ocean, Tianfu, Gatorade and Dole, have become household names in China. Pepsi is a successful big enterprise. Since 1898 was born, it has a history of more than 100 years. During this period, I was on the verge of bankruptcy and my business was bleak, but I was still able to turn the tide and make great strides to usher in today's glory. The success of PepsiCo, like all successful enterprises, benefits from its visionary leadership, its business strategy, strict management and the continuous introduction of innovative products that adapt to the market. But the most important thing in Pepsi's unique successful experience is the culture it gives to enterprises and products. The concept of Pepsi brand is "infinite desire", which advocates young people's positive attitude towards life. The implication is that for young people, opportunities and ideals have unlimited space, and they can daydream and pursue at will. In order to promote this concept, PepsiCo chose football and music as the brand foundation and corporate culture carrier, and in advertising and social welfare activities, with the help of Jackson, "Britney Spears", Faye Wong, Jay Chou, Zhao Chenhao, Thermal Brothers, Aaron Kwok, Kelly Chen, Sammi Cheng, Beckham, rivaldo, Carlos, Fan Zhiyi, Li Weifeng, Qi Hong and many other stars as brand spokespersons, PepsiCo vigorously advocated the spirit advocated by corporate culture. In this way, many people understand why Pepsi's products, from simple packaging to the expansion of sports series and functional series, deliberately reflect a dynamic and cheerful style, thus making many young people become loyal and enthusiastic consumers of Pepsi. Pepsi culture is not only for enterprises, but also for society. Through the promotion of its products, it has profoundly influenced a large number of people, and then promoted enterprises to innovate continuously according to the positioning of this culture, and maintained the vigorous vitality of 100 years. Brief introduction of Pepsi. , Inc. is one of the most successful consumer goods companies in the world, with 6.5438+0.4 million employees in more than 200 countries and regions around the world. In 2004, its sales revenue was $29.3 billion, making it the fourth largest food and beverage company in the world. In the Fortune Global 500 published in 2004, PepsiCo ranked 166, and was ranked as the first in Fortune magazine's "Most Admired Beverage Company in the World" for two consecutive years. In 2004, PepsiCo ranked in the top ten of "America's most valuable corporate brands" selected by Forbes magazine. In the ranking of the world's most valuable brands selected by Business Week in August 2003, PepsiCo's Pepsi brand ranked 23rd. PepsiCo's predecessor PepsiCo was founded in 1898. 1965, PepsiCo merged with Frito-Lay, the largest snack food manufacturer and seller in the world, to form PepsiCo. In June 1997 10, in order to give full play to the advantages of product structure and focus on the core brands, Pepsi-Cola made a major strategic adjustment, separating its restaurants with Pizza Hut, KFC and Taco Bell from the company, making it an independent listed company, namely YUM. ) so as to concentrate on brand building and brand marketing. From 65438 to 0999, Pepsi can Pepsi. Pepsi. , Inc. is one of the most successful consumer goods companies in the world, with140,000 employees in more than 200 countries and regions around the world, and its sales revenue in 2004 was $29.3 billion, making it the fourth largest food and beverage company in the world. In the Fortune Global 500 published in 2004, PepsiCo ranked 166, and was ranked as the first in Fortune magazine's "Most Admired Beverage Company in the World" for two consecutive years. In 2004, PepsiCo ranked in the top ten of "America's most valuable corporate brands" selected by Forbes magazine. In the ranking of the world's most valuable brands selected by Business Week in August 2003, PepsiCo's Pepsi brand ranked 23rd. PepsiCo's predecessor PepsiCo was founded in 1898. 1965, PepsiCo merged with Frito-Lay, the largest snack food manufacturer and seller in the world, to form PepsiCo. While divesting non-strategic businesses, PepsiCo also acquired or merged a number of core businesses. 1998, PepsiCo merged with Tropicana products company, which ranks first in the world fresh juice industry. In 2000, PepsiCo will include fruit mixed drinks, energy drinks, milk drinks, tea drinks and SoBe drinks containing plant ingredients in its business scope, and develop a series of new beverage products. In 20001year, PepsiCo was unconditionally approved by the US Federal Trade Commission, and successfully acquired the world-famous Quaker Oats Company for 134 billion US dollars, becoming the champion of the global non-carbonated beverage industry. After the merger, PepsiCo focused on developing snack food and beverage business with strong demand. PepsiCo International is responsible for nearly 200 markets outside the United States and Canada, leading the development of PepsiCo's food and beverage business outside North America. In the ranking of global 100 large companies published by Barron's Weekly in 2006, this enterprise ranked sixth.