Telemarketing opening remarks

As an excellent telemarketer, when calling a customer for the first time, he must introduce the company and himself within 30 seconds. The following is the opening remarks of my telemarketing skills for everyone. I hope you like it!

Telemarketing opening remarks

1. Who am I and which company do I represent?

2. What is the purpose of calling the customer?

3. What are the uses of our company’s products to customers?

1. Straightforward opening method

Salesperson: Hello, Miss/Mr. Zhu? I am Li Ming, a medical consultant from Mo Company. I would like to disturb your work/rest. Our company is currently conducting a market survey. Could you please help me?

Customer Zhu: It’s okay, what is it?

——Customers may also answer: I am very busy or in a meeting or refuse for other reasons.

The salesperson must respond immediately: I will call you in an hour. Thank you for your support. Then, the salesperson should take the initiative to hang up the phone!

When you call an hour later, you must create a very familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr., hello! My surname is Li. You asked me to call you in an hour...

2. Similar excuse opening method

Salesperson: Ms. Zhu/Mr., I am a certain company Consultant Li Ming, we have never met, but can I talk to you for a minute?

Customer Zhu: Okay, what’s the matter?

——Customers may also answer: I am very busy or in a meeting or refuse for other reasons.

The salesperson must respond immediately: I will call you in an hour, thank you. Then, the salesperson should take the initiative to hang up the phone!

When you call an hour later, you must create a very familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr., hello! My surname is Li. You asked me to call you in an hour...)

3. Opening method by introducing others

Salesperson: Ms. Zhu/Mr. Hello, I am Li, a medical consultant of a certain company. Ming, your friend Wang Hua is a loyal user of our company. He introduced me to call you. He thinks that our products are more in line with your needs.

Customer Zhu: Wang Hua? Why didn't I hear him talk about it?

Salesperson: Really? I'm sorry. I guess Mr. Wang hasn't been able to recommend it to you recently due to other reasons. You see, I was so anxious that I took the initiative to call.

Customer Zhu: It’s okay.

Salesperson: I’m sorry, let me briefly introduce our products to you...

4. Self-reporting to open the door

Sales Member: Hello, Miss/Mr. Zhu, I am Li Ming, a medical consultant in a company. However, this is a sales call, so I don’t think you’ll hang up right away!

Customer Zhu: They sell products and specialize in deception. I hate salespeople the most!

(Customers may also answer: What products are you going to sell? In this case, you can directly intervene in the product introduction stage)

Salesperson: Then I really have to be careful, don’t let You have added another annoying person, haha.

Customer Zhu: Haha, young man, you are quite humorous. Let me tell you what product you are going to sell.

Salesperson: That’s right. Recently, our company’s medical expert team was conducting a market research on xxx. What do you think of our products?

5. Deliberately finding fault with the opening method

Salesperson: Miss/Mr. Zhu, hello, I am Li Ming, a medical consultant of a certain company. I am doing well recently. I wonder if you still remember me. ?

Customer Zhu: Not bad, who are you? !

Salesperson: That’s right. Our company mainly sells sheep xx products. You called us for consultation six months ago and we have provided you with some trial products. I am calling you this time just to ask if you have any other valuable opinions and suggestions about our products?

Customer Zhu: You made a mistake. The product I use is not yours.

Salesperson: No, maybe my customer return visit file record is wrong. I'm sorry, can I ask you what brand of beauty products you are currently using?

Customer Zhu: I am currently using XX brand beauty products...

6. Pretend to be familiar with the opening method

Salesperson: Ms. Zhu/Mr. , Hello, I am Li Ming, a medical consultant of a certain company. How are you doing recently?

Customer Zhu: Not bad, who are you?

Salesperson: No, Miss/Mr. Zhu, you are so forgetful. I, Li Ming, have to pay attention to my health due to high work pressure.

By the way, you have used our beauty products and feel the effect is good. Recently we have just launched a joint service package activity. I wonder if you are interested?

Customer Zhu: You may have made a typo. I have not used your product?

Marketing staff: Could it be that I made a mistake in the customer return visit file? Miss/Mr. Zhu, I’m so sorry! Can I introduce our products to you and provide some services?

Customer Zhu: Seeing that you are very concerned about users, please introduce it.

7. Herd mentality opening method

Salesman: Hello, Miss/Mr. Zhu, I am Li Ming, a medical consultant of a company. Our company specializes in xx anti-aging beauty. Product sales, the reason I called you is because our products have successfully helped many people to quickly delay aging (such as Maggie Cheung, Brigitte Lin, Kimura Takuya, etc.). I would like to ask you about anti-aging beauty products. Which brand of product are you using? ...

Customer Zhu: Really? I currently use XX brand beauty products.

8. Use the east wind to open the door

Salesman: Hello, is this Miss/Mr. Zhu?

Customer Zhu: Yes, what is it?

Salesman: Hello, Miss/Mr. Zhu, I am Li Ming, a medical consultant of a certain company. The main reason I am calling you today is to thank you for your continued support of our company. Thank you!

Customer Zhu: It’s nothing!

Salesman: In order to thank old customers for their continued support of our company, the company has specially prepared a special discount event. I think Ms. Zhu/Mr. Zhu will be very interested!

Customer Zhu: Let’s talk about it!

9. How to start by creating worries

Salesman: Hello, is this Ms./Mr. Zhu?

Customer Zhu: Yes, what is it?

Marketer: I am Li Ming, a medical consultant of a certain company. The main reason I am calling you is that many customers have reported that most of the current beauty products treat the symptoms rather than the root cause. Once they stop using them, they will immediately I would like to ask your opinion on this issue.

Customer Zhu: Yes...

——The customer may also answer this way: Sorry, I don’t know.

The marketer should quickly respond: What brand of product does Ms./Mr. Zhu currently use?

The purpose of an effective opening statement is to make the customer interested in the telemarketer and the content of the conversation in the shortest possible time, and to quickly get to the key points in the conversation, instead of hanging up the phone quickly and making you Unable to intervene in the topic.

The key to telemarketing opening remarks

Telemarketing opening remarks, as an excellent telemarketing technician, must be within 30 seconds when calling a customer for the first time. Introduce the company and yourself to arouse the customer's interest and make the customer willing to continue the conversation. That is, the salesperson must clearly let the customer know the following three things within 30 seconds:

1. Who am I and which company do I represent?

2. I am on the phone. What is the purpose for customers?

3. What are the uses of our company’s products for customers?

A unique opening statement

1. Mention the customer’s current most important Things to care about.

"Hello, Mr. Li, I heard from your colleagues that your biggest headache right now is that it is difficult for the company to recruit suitable people, right?"

2. Mention and customers’ competitors.

"We have just cooperated with Allianz (a competitor of the target customer). They believe that our products have played an extraordinary role in opening up the high-end market, so I decided to make a call to you today."

3. Mention the customer’s recent activities.

“At the industry seminar your company recently participated in, Engineer Zhang Hai mentioned the XX point of view. I think the latest products launched by our company are exactly in line with what Engineer Zhang said...”

< p>　4. Cause him to worry and worry.

“Customers continue to mention that the company’s sales staff are easily lost, which is really a worrying thing.”

“Many customers mentioned , their customer service staff often receive harassing calls, which is very difficult to deal with. I wonder how Manager Wang handles this kind of thing?

5. Mention the samples you sent.

"I sent you a sample of our company's product a few days ago..."

"What do you think of the sample I sent you after trying it?

6. Mention promotional activities.

"It has only been ten days since our company launched the Spring Festival 'Family Fun' activity, and 20,000 customers have participated in the activity. As long as you pay an extra 5 yuan per month, you can hit the city any time during the Spring Festival. Phone..."

7. Ask questions.

Telemarketers ask questions directly to customers and use the questions they ask to attract the customer's attention and interest.

"Director Zhang, what do you think are the main factors affecting the quality of your factory's products?"

8. Provide information to customers.

Telemarketers provide customers with some helpful information, such as market conditions, new technologies, new product knowledge, etc., which will attract customers' attention. This requires telephone sales personnel to stand in the customer's position, think for the customer, read newspapers and periodicals as much as possible, grasp market trends, enrich their knowledge, and train themselves to become experts in this industry. Customers may be indifferent to telemarketers, but they respect experts very much.

For example, you say to a customer: "I saw a new technological invention in a certain publication and think it will be very useful to your factory."

9. Let data speak for itself .

Telemarketers provide information to customers, use specific numbers to explain problems, care about the interests of customers, and can also gain the respect and favor of customers.

“If our services can increase your sales performance by 30%, you will definitely be interested in hearing about it, right?”

“If our services can save your company every year 200,000 yuan in expenses, I believe you will be interested, right?"

Let's give some examples of mistakes

Example 1, the first phone communication with the customer: "Hello , Mr. Chen, I am Zhang Ming from the marketing department of xxx company. xxx company has been established for more than 5 years, and I have been cooperating with xxxxxxxxx for many years. I wonder if you have ever heard of our company?"

Error points:

1. The salesperson did not explain why he called and what benefits he would have to the customer.

2. Customers don’t care how long your company has been established, who you work with, or whether they have ever heard of your company.

(Don’t put issues that customers don’t care about in the key opening statement. We may have some similar problems in practice, which may not be so serious)

Example 2: Sales Member: "Hello, Mr. Chen, I am Zhang Ming from the marketing department of xxx company. We are xxxxxx who specializes in providing xxxxx. Which company's products are you using now?"

Error point: < /p>

1. The salesperson did not explain why he called and what benefits he would have to the customer.

2. Start asking questions before mentioning the benefits to the customer, making people immediately defensive.

Example 3:

Salesperson: "Hello, Mr. Chen, I am Zhang Ming from the marketing department of xxx company. I sent you some CDs/information a few days ago. , I wonder if you received it?

Error points:

1. The same question did not explain why I called and what benefits it would have to the customer.

2. Everyone is usually very busy, so even if they receive the information, they may not read it, and give them the opportunity to answer: "I didn't receive it.

(The information and products must be clear)

Example 4:

Salesperson: "Hello, Mr. Chen, I am Zhang from the marketing department of xxx company Name, our company provides professional xxxx and services. I don’t know if you are free now. I would like to take a moment to discuss with you/introduce it to you?

Error point:

< p>　1. Directly mention the product itself, but do not mention the benefits to the customer.

　2. Don’t ask the customer if they are available, just ask for the time.

Conclusion

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The above are some examples of effective telemarketing opening remarks. Salesperson friends can organize and apply them according to their own situation, so as to play the most effective role.