Shanghai Auntie is a chain brand focusing on healthy fresh tea, which belongs to Shanghai Zhen Jing Industrial Co., Ltd., with the brand positioning of "Love Fresh Fruit Tea, Drink Shanghai Auntie" and focusing on providing new fresh fruit tea for young consumers. On 20/0/3, Kloc formally applied to the General Administration of Trademarks for the trademark "Shanghai Auntie", and on 20/0/3, Kloc formally applied for the trademark.
In 20 13, Auntie Shanghai launched the original product "Fresh Boiled Five-grain Tea", and then innovatively introduced fruit yogurt into the tea track to create a series of five-grain fruit tea and promote the innovation of five-grain tea. In May of 20021year, it was upgraded to a brand-new fresh fruit tea strategy.