The name of this trendy brand is Bathing Ape, also called Bape, which is a famous trend brand in Rihara, Japan. It was founded by NIGO in1993165438+10.

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As the flag brand of Harajuku, Japan, the full name of the bathing ape is Lukewater's bathing ape, which means an ape who soaks in hot springs, implying that young people in Tokyo are content with the status quo and do not make progress. Bape's logo was designed by SKATE THING, an important figure in Rihara, and was inspired by the famous sci-fi movie Planet of the Apes.

Thanks to SKATE THING's creativity, the shark hoodie caused a sensation as soon as it was released. It can be said that BAPE's shark full zipper hoodie opened an era. Since then, many brands have borrowed their ideas to launch products.