The development direction of China printing industry chain is experiencing the trend of digital printing technology integration. According to the relevant information, the six directions for the transformation and development of the printing industry are: upgrading the cultural connotation of the industry to cultural creativity, promoting the natural extension of the industry to format innovation, strengthening the innovation of science and technology to technology leading, merging and restructuring to create a leader to scale efficiency, deepening the cultivation of characteristic fields to fine products, and focusing on the development of digital printing to urban business.