In terms of keywords, do you want to list all the keywords in your industry for promotion? Actually, it is not. The more keywords, the greater the cost, and often spend. If there is no expected return, many people will complain that Baidu has no effect. Now the cost of a single keyword in Baidu is getting higher and higher. Many people think that new customers are throwing money at them. Also, many people are worried that there will be malicious clicks, malicious competition among peers and Internet companies in this pay-per-click system. I don't deny the existence of such people, but Baidu's bidding ranking has been constantly adjusted since it appeared in 2005. Malicious clicks have always existed, but there is no way to cure them. It is often a person's psychological function. Who wants to sit in front of the computer and stare at the advertisements of peers or corporate websites every day? Moreover, after the upgrade of Baidu HIVE BOX, the click charge has a certain lag. Familiar people should know that customers really don't have to care too much about this piece, just grasp the discretion.
In addition, at 10, Baidu launched a new way of online alliance promotion. Personally, I think so, unless you are a service enterprise, such as plastic surgery and training, so that customers will have a good online alliance effect. If other companies do online alliance, it will increase the cost and bring too many invalid clicks, because the conversion rate is really low.
Regarding the setting of keywords, first choose keywords, generally do not choose industry words. For example, there are several situations: first, network companies go online to find information, search industry words, and find relevant customers; Second, if they are not familiar with this product, they will often watch Baidu. If they don't understand the rules of Baidu search, they generally don't click on Baidu Encyclopedia easily, and the ranking of Encyclopedia is also after promotion, so there is a click fee; Third.
Therefore, it is very important to choose keywords. Before promotion, I suggest you dig deep into the industry and study the key words. It will be very troublesome and take a long time in the early stage, but you won't say so after the effect comes out!