Ding dong~ The little guide who loves operations is online again on time to share useful information! In this issue, we share the hot marketing calendar for September. Remember to like and save it for later use! The autumn wind is approaching, but marketing cannot reduce the popularity. This September marketing calendar not only has specific nodes + marketing keywords, but also shares marketing suggestions for major industries. Come and formulate your marketing plan first! Brands can divide September marketing into three major sections: 1) Back-to-school season marketing from late August to early September; 2) Three-day holiday marketing for Mid-Autumn Festival and Teacher’s Day; 3) Tooth Love Day marketing and National Day marketing Warm-up marketing; in addition, there are solar terms such as Bailu and Autumnal Equinox. This year, under the influence of various uncertain factors such as the epidemic, the public has also begun to have emotional needs for traditional culture, which also makes festival nodes more popular. Emotional value, therefore emotional marketing and atmosphere marketing may bring stronger communication explosive power. Hurry up and click on the picture below to view the latest marketing tips for September. I hope all merchants will use holiday marketing! Node marketing ideas for September 2022 Key marketing nodes for this month: school season, Mid-Autumn Festival, Teachers' Day, National Teeth Love Day Daily marketing nodes: White Dew, Autumnal Equinox Marketing keywords: reunion, moon cakes, dental health General: basically applicable carriers for the entire industry : Mini program (if not, you can create a mini program through Yuanfeng e-commerce, which can be quickly launched and put into use, and also provides a wealth of social marketing tools) 01/Hot index of the beginning of school season: ★★★★★ Keywords: beginning of school, new students , military training, school start list, new starting point, holiday end date: September 1st to September 5th. Suitable industries: children's clothing, stationery, toys, bags, shoes and clothing, daily chemicals and home cleaning, daily necessities, home textiles, education and training Recommended functions such as categories: vouchers, platform red envelopes, lottery, group buying, assistance, bargaining, voting, and question answering. Taking advantage of the situation: 1. Stimulate user consumption through the back-to-school season activities: use the gimmick of welcoming the back-to-school season to release benefits, and use the old belt to New ways to achieve good activity effects, such as group building and boosting. That is, if users attract more ginseng group purchases, they can enjoy low-price discounts. Price marketing helps companies achieve low-cost customer acquisition. "Discounts" mobilize users' enthusiasm and expand the communication effect of the event. 2. Attract users with back-to-school gift packages, attract users' attention through lottery draws, open gift boxes, etc., attract new fans, and maintain old fans to achieve user retention. 3. Children's clothing/stationery/toy merchants: At this time, it is the final stage of the peak sales season for student supplies. You can set "We are back to school!" as the theme of the event and carry out discounts on all products. 4. Merchants of luggage, shoes and clothing/daily chemicals/daily necessities/small home appliances/home textiles: Mainly targeting high school students and college freshmen, a group of students who need accommodation, using full discounts to conduct marketing activities to attract In order to enjoy the preferential prices, customers put together orders and increase the unit price. 5. Education and training merchants: launch a package of training courses for the second half of the year, provide certain discounts, and sell as many courses as possible for the second half of the year. 6. Beauty Industry: The main focus is #新SEMEMIRENewImage#, attracting target groups to change their hairstyles, manicures, etc. in different seasons, and launch promotion activities such as group buying and membership cards, focusing on attracting customers to store value and stimulate consumption. 02/Bailu Hotspot Index: ★★★★★ Keywords: customs, food, health, travel, scenery appreciation, health, cooler weather Date: September 7 Suitable industries: daily necessities, food, drinks and other e-commerce retail recommendations Functions: limited time flash sales, coupons, platform red envelopes, points mall, platform information Bailu is the fifteenth of the twenty-four solar terms in the lunar calendar. It indicates the end of the Mengqiu season and the beginning of the Mid-Autumn season, which means that autumn is strong and the sky is bright. Cooler. Bailu is considered the most poetic and lively solar term among the twenty-four solar terms. It can be used as an opportunity to accumulate brand cultural heritage when marketing. During this solar term, there are folk customs such as collecting clear dew and drinking white dew tea. Brands can combine these with regular solar term promotions. Angle of taking advantage of the situation: 1. Popularizing knowledge and caring for users: Create a solar term atmosphere through H5 cards, posters, etc. Starting from customs as a creative point, you can also create posters based on the changes in the natural scenery when the temperature drops and the weather changes. 2. Food and beverage: White dew represents the end of the hot summer and a cooler night. Brands can launch seasonal packages, focusing on elements such as autumn health care, dew, and travel to enjoy the scenery, and sell specific seasonal products. They can also activate the "information" function in the mini program and use event discounts, operation copywriting, etc. to give themselves Mini programs attract more traffic. 3. Tea drinks: You can launch solar term tea, and at the same time, corresponding to Bailu’s solar term fruit longan, new hot items are available. Use the form of "solar terms topics + posters" to publish social media to promote the prevention of autumn dryness and reduce heat and relieve fever. We also launch small program coupons, limited-time flash sales and other welfare activities. When you enter the store and spend 30 yuan or more, you can get a free bottle of Sydney. Drinks attract customers. Products suitable for gift-giving such as wine tasting and drinking water, combined with promotion activities such as "I Want to Give Gifts" in the mall, meet consumers' holiday gift-giving needs. At the same time, we can launch a store-wide ladder full discount event, buy more and get more, to increase customers' enthusiasm for consumption. 03/Mid-Autumn Festival hot spot index: ★★★★★ Keywords: Mid-Autumn Festival, reunion, moon appreciation, reunion, homesickness Date: September 10th ~ September 12th Suitable industry: all categories Recommended functions: group buying, flash sales, discounts Coupons, platform red envelopes, points mall Mid-Autumn Festival, Spring Festival, Qingming Festival and Dragon Boat Festival are also known as the four traditional festivals in China. They originated in ancient times, were popularized in the Han Dynasty, finalized in the early Tang Dynasty, and became popular after the Song Dynasty. The Mid-Autumn Festival uses the round moon as a sign of people's reunion, expressing the feeling of missing one's hometown and relatives, and praying for a good harvest and happiness. It has become a colorful and precious cultural heritage.

Angle of taking advantage of the situation: 1. During the festive season, it is the time to visit relatives and friends. Catering merchants can launch some Mid-Autumn limited gift boxes, mainly family-sized and gift-giving, or produce related products with Mid-Autumn elements to attract a broad customer base with creativity; 2. Festival reunions will increase the demand for dining out and leisure. Catering and entertainment businesses can increase this type of promotion and launch "reunion" themed packages; 3. Festivals are also a good time for team building. It can provide group purchases and promotions for party activities. Online and offline stores also add Mid-Autumn elements. For example, atmospheric words such as "Mid-Autumn Festival" and "Moon Appreciation" are added to menus and service items to attract attention. 04/Teacher’s Day hot spot index: ★★★★★ Keywords: teachers, gratitude, dedication, tribute, memories, teacher-student love Date: September 10th Suitable industry: all categories Recommended functions: group buying, flash sales, coupons, The Platform Red Envelope and Points Mall Teachers’ Day aims to recognize teachers’ contributions to education. The most basic thing on this day is to be grateful, because everyone's growth and development are inseparable from the guidance and help of teachers. The definition of "teacher" can also be extended to other industries. After all, every brand and every industry has teachers worth paying tribute to. Angle of taking advantage of the situation: 1. From the student's perspective: by organizing question-answering activities, such as the "Teacher's Mantra" themed activity, showing interesting things with the teacher, arousing the audience's memories and establishing emotional links to express gratitude and memory of the teacher. 2. From the teacher's perspective: If you want to get a ranking by holding a Teacher's Day voting event, you must share your votes. Brands can distribute prizes based on rankings. The prizes can be set as coupons, brand product experience opportunities, etc. It can also be associated with a lottery to attract more people to participate in the event and increase the spread of the event. 3. Emotional promotion: Promote the "gardener spirit" through H5, organically integrating emotion and marketing to trigger a buzz. 4. Interactive marketing: H5 online Teacher’s Day greeting cards, initiating related topics/collections, etc. to express praise and gratitude to teachers. 5. Use this node to launch promotional activities: Merchants use the theme of gratitude to teachers to conduct Teacher's Day promotions. The target of the activity can be targeted at teachers or everyone. The available activities include bargaining, assistance, group buying, lottery, etc. Flash sales, etc., stimulate user consumption. 6. Precision marketing: Many users will actively search for products in categories such as flowers, cakes, tea, and fruits. Related merchants can use these keywords to bid for precision marketing. 7. Strategic marketing: In addition to waiting for users to actively search for themselves, as merchants, we can take the initiative and "contribute" real benefits from the perspective of emotion/humanity, adding human touch to our own brand, and at the same time, promoting customers to the store, and creating a better future for the future. One-step promotion builds goodwill and trust. 05/National Tooth Love Day hot spot index: ★★★★★ Keywords: dental health, tooth care, examination, oral problems Date: September 20 Suitable industries: government, medical Recommended functions: group buying, flash sales, coupons, The purpose of the platform red envelope and point mall Love Teeth Day is to widely mobilize the power of society through the Love Teeth Day activities to carry out dental disease prevention and knowledge popularization education among the masses, enhance oral health concepts and awareness of self-oral health care, and establish oral health care. behavior, thereby improving the oral health level of the entire nation. Angle of taking advantage of the situation: 1. Knowledge popularization: By answering questions, users can understand the importance of oral health, enhance their awareness and ability of self-oral health care, and improve the oral health level of the people across the country. 2. Festival publicity: Use H5 to promote the purpose, significance of the Day, and basic oral health care knowledge, so that more people know how to pay attention to oral health. 3. Medical industry: You can combine Teeth Love Day activities with the platform’s Autumn Health Month activities to promote the importance of healthy dental care, and launch package activities such as teeth cleaning, dental treatment, and health examinations. 06/Autumn Equinox Hotspot Index: ★★★★★ Keywords: Autumn, harvest, fruitful Date: September 23 Suitable industry: e-commerce retail Recommended functions: group buying, flash sales, coupons, platform red envelopes, points mall time At the autumnal equinox, the heat of summer has disappeared and the mood of autumn is getting stronger. In 2018, the State Council agreed to establish the annual autumnal equinox as the "Chinese Farmers' Harvest Festival". Therefore, the autumnal equinox is not only a solar term, but also carries farmers’ hopes for a good harvest. The superposition of these two points can become an innovative point for brands to do regular solar term marketing. Angle of taking advantage of the situation: knowledge popularization and caring for users: H5 can be used to carry out a wave of autumn health science popularization and publicity. Major companies can also seize the tail end of summer and carry out some promotional activities. At the same time, it can also be combined with the "Chinese Farmers Harvest Festival" for marketing. 07/National Day warm-up hot spot index: ★★★★★ Keywords: short vacation, going home, traveling, birthday celebration Date: September 20th ~ October 7th Suitable industry: all industries Recommended functions: group buying, flash sales, discounts Coupons, platform red envelopes, points malls The National Day holiday has always been one of the most important marketing nodes of the year, but marketing during the National Day period is quite special. If merchants want to use National Day elements, they must increase the sensitivity of compliance marketing and follow relevant norms, such as using correct maps and avoiding excessive marketing. Taking advantage of the situation: 1. Leisure and entertainment industry: The demand for leisure, relaxation and stress relief during short holidays has surged. , massage, pedicure, bathing and other service businesses will usher in a small peak in customer flow. You can use this time to launch preferential packages to attract customers to the store for consumption. 2. Beauty industry: Facing the National Day travel season, the demand for hair and manicure is strong. The beauty industry can seize this opportunity and use high-quality information flow to attract the attention of beauty-loving people and significantly increase customer flow. 3. Medical beauty industry: During the rare long holidays in autumn and winter, the medical beauty industry can focus on moisturizing and light medical beauty projects at special prices in autumn and winter, as well as strengthen publicity for "one-week recovery" projects, and strive to achieve a performance explosion during the National Day.

endThe above are recommended gameplay methods from the perspective of e-commerce conversion. Specific marketing promotions also need to plan more suitable plans based on brand positioning and target users. You are welcome to consult Yuanfeng Operations~———————————— ————————————————————————Continue to bring you operational experience every day. Of course, if you have any questions about marketing or operations, please feel free to leave a message to me.

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