Shanghai Oriental Beauty Medical Beauty Institution was established because of Professor Qiao Haichu's deep commitment to his brothers and comrades who risked their lives in his early years. In the late 1970s, as a military doctor, he and his comrades took part in the self-defense counterattack against Vietnam. Many young people lost their lives in the brutal war, and some survivors lost their complete and sound looks.

Although the war is far away, the cruelty continues. Because of some secular prejudices, many comrades with damaged appearance have been unable to find happiness in their later years. Marriage and career are affected to varying degrees, and young heroes seem so desolate and helpless in a quiet life. It is out of this love and sympathy for his brothers and comrades who risked their lives that Professor Joe made a promise to himself at that time to do something for these most lovely people.

1979 after leaving the army, he devoted himself to the study and research of cosmetic medicine, during which he served as the chief expert and consultant in many plastic surgery institutions in Shanghai. 200 1, Professor Qiao joined many friends in the field of military medicine to jointly create the beauty of the East.

20 1 1 Professor Wu Jianming has a long-standing reputation in the international field of ear reconstruction and micro-plastic surgery. At that time, Professor Wu Jianming, with his insight, moved his ear reconstruction career into Shanghai Oriental Beauty Medical Beauty Institution, becoming the third top professional ear reconstruction clinic in the world after Professor Reinisch of the United States and Dr. Takeshi Nagata of Japan. At the same time, Professor Joe's military doctor demeanor of "saving lives and practicing medicine for the people" led Oriental Beauty to glory step by step.