The 2022 annual marketing activity plan is divided into three major sections: 1. WeChat public account and Douyin marketing activities 2. Marketing activities within the confinement center 3. Cross-industry cooperation marketing activities 1. WeChat public account And Douyin marketing activities project content time/frequency purpose regular activities online expert classes once a week to establish brand image, operate user group discounts and experience activity promotion to attract customers to the store from time to time, achieve conversion other activities (pre-designed) citywide wanted The most beautiful pregnant mother brand promotion in February, attracting users to open huge discounts across the city. Use discounts and offers in March, April, and May to make customers move in. Baby photo contest. Marketing internal customers in June to promote the brand. Exploring the secrets of the most popular postpartum center this summer. In July, customers were invited to the store and sales were made. In August, marketing was carried out for postpartum rehabilitation projects. In September, customers were used for brand promotion and desktop service experience. In October, customers were invited to the store and sales were closed. Customer-customized confinement meal experience Invite customers to the store in November, use discounts and offers during the year-end special offer for customers in December, and daily push content from the WeChat public account of customers to experience our center's "professional, scientific, personalized" services, and highlight medical, Mainly desktop services. 2. Marketing activities in the confinement center (in-house activities) Project content time/frequency purpose Regular activities Offline expert classes once every two weeks to establish the brand image, operate user group pregnant mother classes once a week to attract customers to the store, achieve conversion Others Activities (pre-design) Opening press conference Prospective customers in March, closing deals and huge opening discounts throughout the city Use discounts and offers in March, April and May, closing customers Mommy inspection team Inviting customers to the store in June, closing customers desktop service experience 7 Invited customers to the store in August, and sold custom confinement meal experience. In August, invited customers to the store, and sold customers’ experience of health and wellness products. In September and October, invited customers to the store, and sold customers. Mommy inspection group. In November, invited customers to the store, and sold customers. The year-end benefit will be held in December to invite out-of-home and in-house customers. Conversion projects will be organized from time to time. Small boutique maternity classes will be held to invite precise customers. High conversion rates will result in small-scale experience classes in flower art, cakes, tea art, yoga, etc. 3. Cross-industry cooperation marketing activities to cooperate Different industries shall prevail and collaboratively participate in its leading activities to achieve the purpose of brand promotion. Personally, I think it is not difficult to promote and acquire customers for confinement centers. Whether it is online or offline, wherever there are people and there are many people, we can just go and promote them. The difficulty lies in how to acquire customers at a low cost. I'm talking about low cost, low cost, low cost. Say important things three times. The following is useful information to share, please like and collect it. Today we will start with offline promotion to acquire customers, and ask you a question, what is the goal we need to achieve in offline promotion? Give everyone three seconds to think about it carefully. My understanding is to let people within five kilometers of the surrounding area know that this confinement center exists. When customers have needs, they can quickly connect to this confinement center. Note that the key word is five-kilometer quick connection. Solve the first one first. The question is, how do we let people within five kilometers of the confinement center know that this confinement center exists? Here I would like to share with you six promotion methods that are relatively effective, relatively low-cost, and relatively simple to operate. We generally call them confinement centers to promote the Six Meridians Divine Sword. The first type is that large advertisers give free awnings to some shops, vendors and institutions with relatively large traffic. The cost of use is less than 200 yuan. Generally, there is no problem in the first half of the year. If it costs less than 200 yuan, it can be used for more than half a year. Not to mention how cost-effective it is, they are happy to use it. The second type is ice cream cones with advertisements or water horses, which are essential tools for traffic management. They are useful in hospitals, schools, shopping malls, communities, and traffic thoroughfares. If they are given away for free, they will generally not be refused. The third type, with advertising, fake road signs, vertical signs, floor guide signs, etc., is relatively gentle and moisturizes things silently. The fourth type, cross-industry alliance, establishes cooperation with maternal and child institutions, maternity photography companies, prenatal check-up institutions, pregnant women yoga institutions, etc. There are many ways to play this, such as advertising space exchange, coupon copying, mutual support of activities, member exchange, etc. The fifth type is non-standard advertising. We generally call elevator advertisements, bus advertisements and some large outdoor advertisements standardized advertisements. Standardized advertising is highly competitive and expensive. We generally do not recommend it. We recommend non-standardized advertising such as banners, wall paintings, community bulletin boards, booths, etc. These methods are low-cost, even free, and have better effects. The sixth type is VIP exclusive group. If you have certain connections or resources in the local area, you can consider entering some large local enterprises, such as power companies, insurance companies, large groups such as the Women's Federation, local labor unions, large units such as railways, aviation departments, etc., and give them a The price is slightly lower than the market price, and then they are given to subordinate employees in the form of employee benefits. Generally, the larger the company or unit, the more attention it pays to employee welfare. If they are happy, so are we. At this point, some people may question, wouldn’t it be more direct for me to cooperate directly with the hospital or doctor? If it is an operation under the sun, we also support it. For example, we have also done similar operations such as giving tissue boxes to the obstetrics and gynecology department of the hospital. However, if you want to obtain some resources of the hospital through relationships, I personally do not recommend it. There are three reasons: Doctors in hospitals that are better than now generally have higher incomes. Even if they can cooperate, the cost is relatively high. Second, confinement centers are a large purchase. Even if the hospital director tells you that it is good to go to a certain confinement center and there are discounts, I believe you will go to several confinement centers to compare before making a decision. .

Third, in fact, you are not far away from him. It only takes ten minutes to drive. I believe most people will be willing to come over and compare first. As long as they come, we will have a chance to deal with him. To sum up, this aspect is not our preferred low-cost promotion method to acquire customers, so don’t take hospital resources too seriously. If you want to open a confinement center because you have hospital resources, we do not recommend this. Live streaming e-commerce has become a "new hot spot" for online consumption and a new model linking people, goods and places. As China accelerates the commercialization of 5G, live streaming e-commerce will further unleash the imagination of people. In order to actively promote the new economy of Caidian District and build an e-commerce demonstration enterprise and demonstration base in Central China. Taking the People's Automobile City as the carrier and Hubei Tengde Information Technology Co., Ltd. as the third-party professional e-commerce operation agency, we strive to build the People's Xingu Live E-commerce New City. In the future, it will target e-commerce demonstration enterprises and demonstration bases in Central China. It also promotes enterprise transformation and upgrading, online and offline sales promotion, etc. from Taobao, Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, social e-commerce, etc., and promotes the overall e-commerce development of Caidian District. The e-commerce company service center covers an area of ??2,600 square meters, covering supply chain exhibition hall, exclusive photo studio, e-commerce live broadcast room, conference room, maker space, exclusive workstations, anchor incubation, 5G studio, Business School etc. Based on this e-commerce company service center, it will play its due value for the development of e-commerce in the region, the promotion of agricultural and sideline products, tourism e-commerce, and e-commerce talent building. Provide strong support and guarantee for enterprises in product research and development, production, operation and technical services in Internet-related fields such as economic "Internet +", e-commerce, information services, etc., forming "government guidance, social operation, platform participation, and one-stop service" ecosystem. Tengde Technology Live E-commerce New City is based on the prime location of the city, the West Bridgehead of Wuhan, close to the two north-south transportation arteries, surrounded by logistics parks, and came into being with the unique first-mover advantage. It has a live broadcast e-commerce operation base, a live broadcast e-commerce training academy, an e-commerce anchor incubation base, a live broadcast e-commerce supply chain base, a live broadcast e-commerce comprehensive service center, a short video shooting and production base, a live broadcast e-commerce application incubation base, and regional e-commerce. There are ten functional areas: public service center, cloud warehouse logistics express transfer area and live broadcast e-commerce talent apartment. Xincheng relies on the People's Automobile City, uses live streaming e-commerce as the carrier, integrates the Internet celebrity live streaming e-commerce supply chain, integrates supply chain manufacturers, MCN organizations, e-commerce platforms, live streaming platforms, service providers, anchors and other resources to form anchors, products, merchants The seamless connection breaks the pain points of traditional live streaming bases with single services, single supply chains, and difficulty in product selection, and provides new ideas for traditional commercial complexes to achieve transformation and upgrading, multi-category live streaming, and integrated online and offline development. Based on industry resource integration and model innovation, Tende Technology People's Xingu Live E-commerce New City will provide settled enterprises with short video live e-commerce training and coaching, traditional e-commerce training and coaching, photography design, short video shooting and production, and e-commerce resource docking. Services, live broadcast e-commerce supply chain services, warehousing logistics express services, e-commerce corporate secretarial services, technological innovation services and other one-stop, low-cost, full-chain live broadcast e-commerce supporting services.