Sephora and Li Yan are similar in that they are both flagship brands of foreign cosmetics retail chains. As for the reliability, they are all big brands, but the brands they sell are different. Sephora is a foreign brand introduced to China in recent years, while Li Yan is an old brand in the domestic cosmetics industry. From 1995 to now (according to the encyclopedia), he has been found in many large shopping malls in China, especially in Shenzhen.