Due to historical reasons, from the very beginning, women in China all had short hair (short hair was popular all over the country at that time). 1980, the first female announcer of News Network appeared on the screen, also with short hair. For a long time, this short-haired female anchor has been deeply rooted in the hearts of the people with a dignified and capable image. In other words, she is used to watching. Because of the special status of news broadcast, the choice of announcer and image design. Need the approval of the leader. In other words, leaders will not let anyone have long hair, and no one dares to have long hair.

The professional orientation of announcer is the mouthpiece of the party and government. So it needs certain reliability to appear in the mirror. In other words, it should be convincing in the process of broadcasting the draft. To achieve these aspects, we need not only internal and external language skills control. Such as breathing, pause, stress, mood, rhythm, scene performance, object feeling, internal language, etc. It needs to be decorated with external makeup.

Long hair is a feature of women. As the national image, the city image and the influence of the official media, TV program hosts, especially news anchors, should deliberately erase this feminine feature to show their solemnity and rationality and give people a sense of trust. This is a professional performance.

Short hair can reflect the capable temperament in the image-building of announcers and hosts. So broadcasters generally use short hair. Many broadcasters have short hair when they appear. This habit has become an unwritten rule since Xing Zhibin, an older broadcasting artist. This hairstyle is called "Xing style" short hair in the industry.