See this name, many people will think of it? Honda e is related to it, but when you see Honda SUV? You may feel a little lost when E appears.
Because Honda e is a lovely retro design style, it is reasonable to say that an SUV with the same name? E should be the same.
Actually, it's not. Honda SUV? The design concept shown in e is still the appearance of the traditional Honda SUV, but it has become an electric form.
So, why didn't Honda bring Honda E to the China market?
Honda e is a subversion of Honda to some extent. Although it seems a bit unprofessional, this is a pure electric car made by Honda.
Honda e adopts the layout of rear wheel drive, even the perfect weight ratio of front and rear axles is 50:50.
The design is also very bold, not taking the usual road, and highly following Urban? The design language of EV concept car, the elements set off by circular lights and black background echo perfectly at the head and tail of the car body, and even the shape of charging pile matches it.
Although the shape is slightly retro, the Honda E-box keeps pace with the times, with a large number of screens and three widescreens running horizontally through the front area of the driver's seat and the co-pilot seat.
In order to reflect the sense of the times, Honda E also introduced a streaming media exterior rearview mirror, and the exterior rearview mirrors on both sides can be replaced by cameras and screens.
Many people will not resist the cute appearance of Honda E, and even have begun to fantasize about buying a personal daily commuter scooter after its launch.
To tell the truth, Rutting Jun himself had such an idea.
Actually, this is Honda's own understanding of electric vehicles.
They believe that electric vehicles can't replace fuel vehicles in the short term, and the use scenarios of electric vehicles tend to be a supplement to fuel vehicles, mainly as urban commuting tools.
Probably because of this, the name of Honda E in the concept stage is Urban? EV, which means urban electric vehicle.
However, we just wait and wait, but we can't wait for Honda E. So far, there is little hope of seeing Honda E in China.
In the final analysis, the problem lies in the word "boutique car". Honda e is a boutique car without any accidents.
How good is it?
First of all, from the price point of view, the starting price of Honda E in the UK market is 26,600 pounds. For reference, you can buy a gasoline version of CR-V at the same price in the UK.
This is quite expensive for a mini-car with a length of less than 3.9 meters.
There are also some details that can show that Honda e is a boutique car. For example, as mentioned just now, this is an electric car specially developed by Honda. It has a unique R&D structure, and it is not a masterpiece of turning oil into electricity. The front lower arm will even use aluminum alloy to reduce the weight.
Moreover, the safety configuration of Honda E is relatively complete, with 6 airbags/side air curtains as standard, active safety configuration and even ACC.
Of course, the high price is directly related to the high-end hardware specifications.
But one thing Honda E is short of, and that is endurance.
Honda E's WLTP battery life is only 222km (WLTP is slightly stricter than NEDC, which is widely used in China, but it is still looser than EPA in the United States), and the battery prepared by Honda is only 35.5kWh.
Although it supports fast charging, this battery has better capacity and endurance than Honda E. For example, Honda's own oil-to-electricity tube-VE-1and X-NV can be sold within 654.38+10,000 after discount.
On the other hand, there is nothing wrong with it. After all, Honda's own definition of this car is Urban? EV, cruising range can meet daily commuting.
Of course, this premise is that you can have ideal charging conditions every day. The fact is that most people don't have such conditions, so this endurance is not enough.
Having said that, it triggered a thought.
We all know that cars are very convenient in cities, and we also know that the cost of using electric cars is almost negligible compared with gasoline cars. The combination of the two is definitely a commuter weapon.
That's the truth, but Honda e's high price positioning, low car price and short cruising range, and more technical equipment are a waste of performance.
If Honda introduces Honda E into the China market and sells it at a price similar to that of CR-V, that is, about 200,000 yuan, it will definitely not be able to sell the two Honda products just mentioned.
Because many people buy a commuter electric car, they still feel that it is not cost-effective.
Less than 65,438+10,000 VE-65,438+0 and X-NV, the prototype cars are Binzhi and XR-V, where the space is practical and the cruising range is over 400 km. After the oil was changed to electricity, it did not lose its practicality. It is a good choice to buy it as the second car in the family.
However, if you want to buy a 200,000 Honda E, it is not because you want to buy an electric commuter car. On the contrary, it is more similar to the purchase demand of personalized models such as MINI. In this case, only the endurance of 222km will become the most direct persuasion point.
So, what kind of small electric vehicle is more suitable for China market?
In fact, there have been classic cases. Wuling Hong Guang mini, launched in August? Ev is a good illustration of this point. In the first month of listing, it became the first in the field of pure electric vehicles, surpassing Tesla models? 3。
It seems that not only the NEDC car with a battery life of 445km has turned everything upside down, but also the NEDC car with a battery life of 120km (including 170km), which is really a disaster.
There is also a very important factor in this, and that is the price.
Wuling Hong Guang mini? The price of ev is only 28,800 ~ 38,800, which is easy for most people to buy.
So even if such a small electric car is not just needed, there is a market. In fact, such a small electric car is really just needed by some people.
As the saying goes, Wuling must build what the people need.
Before Wuling, there were also models such as Euler R 1 (now renamed Euler Black Cat) which were highly sought after in the market.
Speaking of Euler R 1, it has a "indissoluble bond" with Honda E-both are small electric cars with four doors and four seats, and they look a bit like each other (as for plagiarism, you can judge for yourself). They are most suitable for urban commuting, and their functions are very close.
The biggest difference is two, one is the price and the other is the endurance.
Rutting Jun once tested Euler R 1. In fact, this car is not perfect, both mechanical and electronic have a lot of room for optimization.
But the success was that there were no competitors at that time, and the same price did not have the functionality of TA, and the same functionality was more expensive than TA.
Therefore, it is well-founded that Honda does not bring Honda E to the China market.
However, electric cars are also to be pushed, so push an SUV.
Not surprisingly, in sports? Mixing and sports? After Turbo, Honda's electric car is Sport? Eve.
Official, Honda SUV? E is the first Honda brand pure electric concept car in China. It sounds as if it is specially prepared for the China market. Yes, this is a special offer.
But there is no need to close the reading page in a hurry, because this is the electric car that Honda understands the needs of consumers in China, and Honda actually understands the consumers in China now.
We need to know how to extract information from the concept car. This concept car has two doors. Obviously there is no reference value. Honda would never be foolish enough to mass-produce a two-door SUV for the China market. The future production version will definitely be four doors. Don't worry.
But the style can be read from the concept car. As mentioned at the beginning, SUV? E didn't adopt the budding retro style similar to Honda E, but you can still see a trace of crown road and UR-V.
At the Beijing Auto Show, Honda just announced the SUV? The technology that the e production version will carry, such as the upgraded Honda? Induction can meet the automatic parking function of L4 level.
It's a pity that Honda said nothing about the parameters this time. Usually, many brands will announce various eye-opening performance indicators in the concept car stage, but whether it can be realized in the end is another matter.
Looking at it from another angle, is Honda launching an SUV this time? The concept car E is more like telling onlookers about the development direction of Honda in the field of electric vehicles. The first serious electric vehicle launched in China market will be SUV, which is more acceptable to everyone.
At this time, the problem came again. It is said that Honda is a "buy an engine and get a car" brand, and even exhibited a marine engine at the Beijing Auto Show. It is necessary to build an electric car now. Isn't there a blessing of "buying an engine and getting a car"?
It is expected that, like most of Honda's current models, the future SUV? The production version of e can be found in Guangqi Honda and Dongfeng Honda, continuing the two-car strategy.
More importantly, the VE- 1 and X-NV mentioned just now belong to the joint venture brand of Guangqi Honda and Dongfeng Honda, and the concept is Siming. What about the SUV? The production version E will be the first pure electric vehicle launched by Honda brand in China market.
This is an important milestone for Honda to move towards electrification.
-
There are hundreds of thousands of riders here. If you want to know more about cars, please join us. For more exciting, please pay attention to the official account rut of WeChat WeChat (directly input rut or long press to copy micro-signal cartracks) and wait for you!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.