Before getting to know new media short video operations, let me first introduce to you what new media short video operations are? In fact, the idea of ????new media short video operations in most of us is to use a very short time. Complete a video content that can be disseminated and disseminate the content in the form of video. For example, the current Douyin or Kuaishou APP can publish 15 seconds or one minute new media short video operations. The current new media short video operations will be divided into two types. , respectively in two modes: UGC and PGC. UGC is mainly content generated by video platform users, while PGC is video content produced by professional video teams.

So how to manage the operation of new media short videos? New media short video operation is an emerging profession. It belongs to the new media operation or a branch of the Internet operation system. It uses the currently popular The platform conducts a series of promotion, publicity, and corporate marketing activities by planning high-quality, highly disseminable video content related to the brand, pushing messages to customers extensively or accurately, and increasing visibility, thereby making full use of the fan economy to achieve the corresponding results. Marketing purposes.

When a team operates new media short video accounts, they must write an operation plan. Next, AAA Education writes a complete new media short video operation plan.

A complete new media short video operation plan, including:

1. Purpose of the plan

Build a new media short video operation account, or What is the purpose of the account matrix? This needs to be combined with specific products or services. If there are products and services that can be monetized, the short video account operation needs to reflect the key products or services that need to be transformed. Compared with the figure The path to monetizing literary self-media content and short video content is shorter and more direct. The purpose of the plan must be unique, specific, and pure. Generally speaking, making money and feelings are in conflict, so there must be a choice.

What is the purpose of making this new media short video account? This demand is combined with specific products or services. The purpose of the plan must be unique, specific, and pure. Generally speaking, making money and feelings are in conflict, so there must be a choice.

Second, target user groups and account content positioning

This part needs to make it clear what group of people the content is intended for, and what needs the content meets the needs of the target user group. This can be achieved by analyzing competing product accounts and conducting in-depth interviews with typical target users. Positioning is not a one-step process and may require multiple adjustments. But you need to have a direction at the beginning to avoid being aimless.

How to analyze a competing product account, estimate the size of the content team, production process, topic selection direction, target user group characteristics, monetization and conversion, fan operation, etc. This requires more practice and a complete new media By filling in the blanks in the short video operation plan, you can restore the other party's operation ideas.

3. Account decoration and content production

For account decoration, you can refer to the overall decoration ideas of personal WeChat account, or you can refer to the decoration ideas of QQ space. Avatar, nickname, homepage cover image, personal signature/introduction, etc. In terms of content production, I would like to emphasize that every update of the jokes should be as detailed as a smartphone new product launch conference.

This part is the key point, account decoration. For ideas, you can refer to the overall decoration ideas of personal WeChat account. In terms of content production, I still want to focus on saying that every time the joke is updated, it will be a new smartphone product. The press conference was so detailed, a curved joke work. In fact, the joke itself is only one part of it. In addition to the joke, there are many aspects. A complete video contains nine factors:

1. The content of the video Choice; the more compact the material, the better, the shorter the better, plot conflicts and reversals, the addition of popular memes and soundtrack, triggering controversial comments. ;

2. Cover and subtitles: The cover style is unified, and the subtitles are eye-catching and slightly suspenseful to inspire curiosity. Pay attention to the cover image and text settings, and unify the style;

3. Dubbing and original sound: the use of popular elements, the original sound tag is also an important traffic entrance;

4. Tags: popular tags It is an important traffic entrance. Self-created tags are equivalent to closed traffic pools. Some official activities also use tags;

5. Video introduction text: trigger comments, likes, interactions, and forwarding;

6. Address positioning: Different release locations have different start-up playback volumes. Rural areas are vast and sparsely populated, while urban areas have large crowds, so the start-up playback volume is large. There are Internet celebrity landmarks, which bring a lot of traffic. New media short video operation plan/xmt/2314.html The location is displayed below the paragraph text introduction, which will bring about identity recognition and emotional stimulation of offline encounters. The location itself is also the traffic entrance and traffic pool;

7. Update delivery time: specific delivery time, start-up playback volume is different;

8. Comment area interaction: comment area interaction, Comments and likes can lead to secondary page openings. God's comments are also a rewarding experience;

9. Repost and repost after release: forward to Moments, WeChat groups, QQ space, QQ groups, which will bring about basic start-up playback volume. Upload to Tieba, collect and write pictures and texts twice, and disseminate them twice on multiple self-media platforms. Bring unexpected communication effects.

Four, fan management

Increasing fans is a task indicator.

The specific strategies for increasing followers are divided into within the platform and outside the platform. There are many specific methods and routines in the platform. For example, interaction in the comment area is a very important point. Outside of the platform, it connects new media short video operating accounts with other self-media platforms, as well as communities, pre-sales customer service, after-sales services, offline activities, etc.

Fifth, conversion and monetization

Many people do very well in content and have a good number of fans, but they are a little embarrassed in the conversion and monetization process. In fact, monetization depends on the content. If the content does not provide psychological hints to the audience, there will be no way to purposefully guide the audience to purchase and place orders.

6. Required budget and resources

Today I will give you a framework. I hope it can inspire you. If you have any questions, you can ask them in the comment area. I'll answer it to the best of my ability.