When we are inspired, we can write an article about our experience and record it. This can cultivate the habit of thinking. But what are the requirements for experience sharing? The following is the excellent experience I compiled about sales training content. Welcome to read!

Excellent experience about sales training content 1

Thanks to the company for learning platform and thank the leaders for giving them the opportunity to make progress. I am very happy to participate in this "Sales Skills" training course. After this training, I have a more comprehensive understanding of sales mentally, and I have made an unprecedented breakthrough in sales theory. I believe that in the future, I will not only copy the sales ideas I have mastered to store staff, but also apply them to store staff. Applying the theories I learned to practice, I will mainly talk about my learning experience during the training period:

First of all, Teacher ___’s explanations were memorable and humorous, and he explained all the previous sales experience while talking and laughing. Dial the problem.

Teacher ___ talks about the industry: Sales is the most glorious and secure job in the world. High income is only possible with unstable income. Through the explanation of the steps of the Six Meridians Divine Sword (attracting customers → retaining customers → understanding needs → shaping value → first following and then leading → happy closing), each step and each case is so profound, which gave me a clearer grasp of how to handle the work. and strictly require myself to repeat simple things in future work, persist in doing repeated things, and do happy things in persistence.

Teacher ___ talks about mentality: During the study period, I understood that no matter what job you choose, you must ideologically establish the values ????of the industry, establish a belief in loving work, and strive for performance at all costs. Only by correcting your mentality can you withstand the test of being rejected by customers

Teacher ___ talks about image: By learning and mastering "image and standardization", I can understand everything from personal image to product image to store image. Understand that the management of stores should play a role in visual, auditory, text and other aspects and strive to increase the added value of products to make them competitive.

___Teacher talks about skills: Quoting the painful selling method, from discovering problems → creating problems → amplifying problems → solving problems to tell the story that customers buy in just a thought. The key is how we put our thoughts into the customers’ minds. Head, put customers' money in our pockets.

Through the training, I am determined to improve myself and lead the team in the following aspects: First, I must study theoretical knowledge seriously and apply what I have learned. Secondly, strive to be an excellent team builder to improve the store's operational capabilities and promote store performance improvement. Then promote on-site education and training activities to improve store personnel's ability to function, improve their mentality, and promote the achievement of store business goals.

Thanks to the company for arranging this training, giving everyone a rare learning opportunity!

Thanks to Teacher ___, who not only brought us marketing knowledge, but also gave us work experience example. After this training, I feel that I have gained a lot. What is different from all previous trainings is that this training is mainly conducted in a question-and-answer style and a team-style manner. The atmosphere is active from about 9 a.m. to about 4:30 p.m. The training vividly and vividly taught Lenovo culture, sales skills, and solutions to problems we may encounter in daily life. It made us deeply feel the profoundness and super appeal of Lenovo culture. In this training, we learned from __ County The exchanges with colleagues in the specialty stores made me realize that if we want to do a good job in sales and improve the sales level of store personnel, we still have a lot of knowledge to learn and improve.

First of all, in terms of corporate culture, we must always be consistent with Lenovo culture, study Lenovo culture seriously, deeply and timely, keep up with Lenovo's cultural development, and create our own culture within the company so that We set up a flag of our own.

Again, we need to increase the training of sales skills. Through this study, we are more aware of the importance of sales skills. We will increase training efforts and summarize a set of practical skills based on the general post of Lenovo Speech. All sales staff learn and apply these skills in practice. And promptly carry out simulation drills for sales staff, unfold FAB rules, study and apply them carefully; find their own shortcomings, and continuously improve the sales staff's business level and order success rate.

The study of professional knowledge is just like what Teacher ___ said about "researchers standing at the counter". Sometimes we encounter professional knowledge and cannot respond. In this way, customers feel psychologically that the salesperson is "unprofessional". Truly establish yourself as a professional salesperson. Increase the probability of our order.

Personnel quality training: We pay attention to the mental outlook of our personnel and constantly improve their quality. We firmly believe that only high-quality people will gain the trust of customers and have more repeat customers. We always reflect the "timeliness, professionalism, sincerity and enthusiasm" of our Lenovo people to build our own brand.

In terms of corporate management, we strive to build a united team. In the future development, we will continue to learn, improve and innovate. Only in this way can we remain invincible in the fierce competition. We are confident that we can improve ourselves in Lenovo's circle and become true Lenovo people.

Excellent experience on sales training content 2

On December 27, 20__, representatives from each park went to Shanxi Industrial Equipment Installation Group Co., Ltd. to participate in the construction industrialization of Shanxi Construction Investment In the marketing training organized by the office, the instructor explained four topics including the future of marketing, innovation and marketing, prefabricated construction marketing, and bidding management, which was of great guiding significance.

Today, with the rapid development of science and technology, the traditional marketing model can no longer meet the market demand. As Mr. Yue said at the opening ceremony, the marketing model has also changed with the arrival of the 5G era. The traditional marketing model has also changed. Only by catering to the digital and information-based marketing model can we have an advantage in the future market. Compared with previous newspapers and TV advertisements, today's social platforms and shopping apps are more popular among consumers. For example, when purchasing goods on Taobao, consumers only need to refer to the merchant's reputation, product sales, and buyer reviews to make a decision. Have specific knowledge of the products you need to purchase. As taught by Mr. Li, in the transformation of prefabricated building marketing, the first thing we have to do is to find new ideas, establish a new pattern, grasp the new positioning, and transform the original components, projects, and sales into proposal proposals , make products and guarantee services. Focus on customers, establish high-quality customer groups, maintain stable customer resources, adhere to the business philosophy of win-win cooperation, and upgrade customers to partners.

In the bidding work, we must abide by the principles of openness, impartiality, fairness, honesty and trustworthiness, and carry out work in strict accordance with the "Tendering and Bidding Law of the People's Republic of China". In the past, traditional bidding required procedures such as tendering, bidding, bid opening, bid evaluation, and bid determination, involving multiple roles such as the tenderer, bidder, supervisor, and agent. The rules and regulations were cumbersome, the operating procedures were complex, and the procurement cycle was Longer and higher overall operating cost. In the future, we will improve the bidding work, transform to electronic bidding, and implement all traditional bidding, tendering, bid evaluation, contract and other business processes into a digital, networked, and highly integrated new bidding method, with database management, Functions such as information query and analysis are a truly full-process, all-round, paperless and innovative procurement transaction method.

Marketing is the foundation for corporate profitability. Ensuring product quality and optimizing product design are the driving forces for companies to become stronger and bigger. Although I have been working for 38 years, I still feel refreshed by participating in this training. In the future work of the park, we must continue to explore, be brave in innovation, be customer-centered, and make our enterprise a leading brand in Shanxi and even the country. A first-class prefabricated industrial park.

Excellent thoughts on sales training content 3

"I'm not selling my Chevrolet, I'm selling myself." This is the greatest salesman in the world - —Words of wisdom from Joe Girard. This is also the sentence that touched me the most during this training. The two-day training has ended. I seem to be still immersed in Teacher __'s extensive knowledge and classic cases, and I still have more to say. Now I want to make a summary report on the knowledge I have learned.

I would like to make a brief summary of this two-day training first, and then talk about the parts that impressed me deeply.

1. Face-to-face consultative selling

The first day mainly focused on some theoretical knowledge of face-to-face consultative selling: such as its comparison with informative selling, its model and The main battlefield; the focus is the concept of sales. At this point, the most critical point stated by Teacher __ is that in the sales process, as a salesperson, the main person you sell is yourself. This is exactly what I mentioned in the opening article: "I'm not selling my Chevrolet car, I'm selling myself." In the afternoon of the first day, we also learned how to communicate with customers and deal with them. In terms of persuasion, this section mainly talks about two levels: first, how to speak, that is, as a salesperson, how should you express to your customers; second, how to listen, that is, how should we be more sincere when customers express their opinions? Communicate and let customers feel our sincerity. Here, I think a very important point is the four classic sentences taught to us by Teacher Zhou: You are really extraordinary, I admire you very much, I admire you very much, and you are very special. These are four very simple sentences. If we can often express them to our colleagues around us, then "harmony", one of the company's core values, will surely be better realized.

2. How to improve performance

In the second day, we mainly learned how to improve performance and increase income. In this section, Teacher Zhou Rong focused more on the combination of theory and practice. He talked about some easy-to-understand cases, allowing us to more intuitively understand the application of some theoretical knowledge in practice.

As Teacher __ said, if we want to thoroughly explain the content of this training, it is definitely not something that can be accomplished overnight. It is more about our own understanding and applying what we have learned to our lives. Combined with life experience to further improve. During this study, there were several knowledge points and cases that impressed me very deeply. I would like to talk about these points in detail.

3. What we sell is not our products, but ourselves

The first one is the sentence I mentioned at the beginning: "What I sell is not My Chevrolet car, I'm selling myself.

"As a salesperson, what we sell is not our own products, but ourselves, and our customers' trust in us. At this point, I think salespersons must do three things: build confidence in the product, Build customers' confidence in you and convey your confidence in your products through customers' confidence in you. If sales staff are divided into four levels, then first-rate sales staff rely on customer love, and second-rate sales staff rely on service. , Third-rate salespeople rely on products, and fourth-rate salespeople rely on discounts. If we do the first point well, then we have taken a big step and become a second-rate salesperson!

Joe Girard said: "The elevator to success never works. If you want to succeed, you can only climb up step by step." "If we just become a second-rate salesperson, it does not mean that we can stop moving forward. After all, there are many first-rate or even extraordinary salespersons in front of us. We are more than one step away from success. Diandian, if we want to succeed, we can only continue to work hard and climb up step by step. This brings us to the second point I learned in my study - customers who are not in pain will not buy. If a customer has no pain and no problems, then how can he sell? If you want the customer to like your things and take the initiative to buy your things, then you have to let him understand that even if he has to pay for your things, it makes him happy. It’s painful; but if he doesn’t buy your stuff, he’ll be even more painful. As long as you can make your customers understand this, they’ll be willing to pay for your stuff, and you’ll be successful.

IV. , Theory comes from practice

So a classic case is also very inspiring. In this study, I think the example that is very exciting and inspiring is the example of the monk.

Teacher __ said something like this during the lecture: "A man's professional level is inversely proportional to the length of his hair. "A male compatriot raised objections. He said, look at the monks. They have no hair. Are they the salesmen in the world? I thought the same way at the time. The monks only need to chant sutras and knock wooden fish every day. How can they do anything? What achievements are there to speak of? But Teacher __ smiled and said: "You are right, the monks are the most professional in the world. You see, they only need to chant sutras and knock wooden fish every day, and there will be a large number of people." They sent money and even knelt down and begged them to accept it. "The whole room burst into laughter, but after laughing, I fell into deep thought. This illustrates the problem, and it exactly illustrates Teacher __'s classification of fourth-rate salesmen: A first-rate salesperson relies on the customer's likes. Monk The reason why the "business" is good is precisely because their "intangible products" can help customers solve their pain and give them inner peace. This product does not even actually exist, and does not require a monk to come to promote it, just because he is. Customers like and desire it, so they can succeed, so the monk is the most successful salesman in the world.

Sales is a profound knowledge, and I have benefited a lot from this study. I also know that this study alone is definitely not enough. I will use this knowledge to make up for my shortcomings in future work, and actively learn more experience and report to the company.

At the same time, I would like to take advantage of this experience to express my gratitude to the company and its leaders for cultivating me. I wish you smooth work and all the best!

Excellent thoughts on sales training content 4

First of all, I would like to thank the company for giving me I had the opportunity to go out for training and study. Through these two studies, I learned a lot about sales and life knowledge. I believe it can guide me in the future and avoid detours.

Tradition. Sales in the sense of using all means to sell things and get the money back. All means here include deceit and abduction. The sales performance is short-lived and accidental. Of course, sales without tactics and methods are also inefficient. Sales. It's like shooting a machine gun on the road. The fallen trophies don't know why.

In reality, sales elites often sell accurately, have tactics and systems. There is a system and a method, just like a sniper in war, one bullet often kills an enemy.

Through this training, I have a deeper understanding of sales. The first is the reason for a company's sales. It consists of three parts, the boss’s marketing power, the team’s marketing power, and the individual’s marketing power. The boss is responsible for the marketing system, the team is responsible for marketing management, and individuals are talking about communication skills. A company’s sales should be carried out in this general direction, so that sales can be It will enter a virtuous cycle, the products will sell well, and the company will have vitality.

As an individual, in addition to complying with the company's marketing system and marketing process, we should strive to improve personal communication skills. There are two main points to pay attention to in communication skills. The first is to blur the sales target and clarify the customer information in the early stage of sales communication; the second point is to be attentive, there is a word called touching, and to create as many unexpected things for customers as possible. The teacher mentioned that marketing. 98% of it is dealing with human nature, and only 2% is dealing with goods.

The teacher also fully elaborated on how to improve customer satisfaction. Satisfaction is related to the quality of service, and customer expectations are related. Everything must be done. Perhaps too little can be given too much.

Combined with reality, many customers are picky about our company's instruments and equipment, and the service is not good. It is not difficult to find the reasons if you think carefully about the original situation.

When introducing products, you should add some negative information and numerical information, which can quickly increase customer interest. For example, a certain factory was fined 10 million RMB for excessive environmental protection, a certain factory was inspected by the customs, etc. .

Teacher He’s secret to doubling sales mainly analyzes and explains some actual cases, including personal image issues, basic etiquette issues, standing, sitting and walking postures, etc. In fact, various details are what we should pay attention to. Yes, in the game of Island Escape, I learned that when analyzing customer mentality, we actually don’t know much about what customers think. Many times we think that customers understand, but in fact, customers do not understand. There are too many such cases in our actual business. Yes, yes, yes, but in fact, we don’t understand anything. Ruge understands the customer’s true mentality, which is a great knowledge

Teacher He believes that every business has You should have your own unique charm. No matter you are an upright person or a crooked person, you are most afraid of not having a personality when doing business. I think this is right. In reality, there are too few personalized businesses and too many ordinary businesses. They are too ordinary and ordinary, which is difficult. Being unique can easily cause visual fatigue for customers. I think there are still many areas that need to be improved in personality development.

Teacher Shi said that people must understand why they are born in order to understand the value of life. This question is indeed a big one. I often think about the answer to this question. I remember Zhou Enlai once studied for the rise of China. , and why do we live? I hope to be a useful person to society and be able to help more people in need. I think it should be my dream. Sales training experience

Learning is joyful and harvesting is pleasant! Thank you again to the company for giving me this learning opportunity. I will apply what I have learned in my future life and continuously improve my business skills and business methods. , truly bring out the usefulness of learning!

Excellent insights on sales training content 5

Living in the secular world, as long as we give something, we always hope to get a reward, we say You work hard and you get a harvest. In many aspects of social life, this principle remains unchanged. If you put in your sweat, you will get food, if you put in your talents, you will get recognition, and if you put in your time, you will get wisdom. We also say: give a peach and repay a plum. Between people, if you give sincerity, you will gain trust, if you give help, you will gain gratitude, etc.; Considering the general premise, the revenue and expenditure are basically maintained in balance.

When participating in sales skills training, the sales training instructor said that things in the world are often more complex and ever-changing than people imagine, and different people have different feelings about things, which affects their mentality. Then we slipped into the abyss of imbalance and suffered. Our helplessness and insignificance make us unable to change the world. The only one who can change is ourselves. When our attitude changes, we change. We change, and the world in our eyes changes. Things have changed.

For example, for your client, you call him every three days, send text messages to greet him during the holidays, and do all the things you should and should not do in the plan, but in the end, your customer still He didn't sign the contract with you, and you were miserable and felt that he had deceived you. In fact, he didn't ask you, and you did it for him willingly. When you do everything for him, you are happy, and you are satisfied to win his approval. This is the reward. He is happy that you are happy, which is a balance of payments. If one day he really doesn't cooperate, although your mental imbalance is inevitable, you must learn to take this responsibility yourself and find the lost balance as soon as possible. However, it is difficult for most people to do this. Pain and hatred are caused by This produces.

In the past two months, due to personnel changes, I have been fortunate enough to be exposed to things that I was not professional in before. In fact, in my own concept, I believe that when a person is born, his responsibilities are not defined. Scope, a company does not stipulate the scope of your responsibilities, so you cannot master the skills of other positions. There is a saying in Du Lala's promotion record: For any such thing, we cannot wait for the next time. Seize every opportunity to proactively participate, even organize and lead. Many times, every time we make a quantitative accumulation or make a qualitative leap, all we need is an opportunity. When an opportunity comes, do you seize it? The future is bright, the road is tortuous, the ideal is beautiful, and the reality is cruel, but I am fortunate to have the clear leadership of the leaders of the company and the support of colleagues in various departments. With strong support and the diligent efforts of colleagues in the sales department, the past two months have come to an end.

Yes, many times, when we pay, we expect returns, but we rarely think about: What is the return you expect? Is it cash directly converted into RMB, or is it something you gain in the process of work? What about the experience and happiness you get? Each material existence has its own specific value, which cannot be converted in equal amounts under different conditions. If you are infatuated with others, that person may not necessarily return the same infatuation to you; your dedication to work will definitely be rewarded, but is this reward directly converted into money or something? Is it converted today? Give it to you, or some time in the future. What I always firmly believe is that the reward you receive is definitely greater than or equal to what you pay.

Don’t complain, don’t complain, work hard; don’t give up, don’t be discouraged, work hard!

Let us all put in every effort, and there will definitely be rewards. Come on!