As a new industry in the 2 1 century, the emergence of copywriting has adapted to the needs of the online marketing market. Copywriting is a profession independent of advertisers and marketing planners, starting with generalists and then becoming professionals. Copywriting is a comprehensive occupation, which integrates planning, marketing, news media, advertising, psychology and other industries. To do this job well, you need to master a variety of skills, first of all, you need to have a good language and aesthetics, but also have a deep knowledge of writing, active thinking, strong insight and creativity, as well as marketing, planning, psychology, management and other skills. Only with these abilities can you become a qualified copywriter.

Copywriting integrates copywriting and planning. Copywriting major is the editing and writing of advertising copy or dialogue and narration in film and television media. Specific products are: advertising language, title, text, etc. In short, everything is written for consumers (the ultimate advertising audience). Planning is to consider how to advertise, such as advertising media form, audience analysis, publicity focus, marketing strategy and so on. In addition, the planning may also consider the performance direction of pictures and copywriting.

Because copywriting is highly integrated, it takes at least two years of market experience to become a qualified copywriter after having relevant professional knowledge such as news, advertising communication, Chinese, Chinese language and literature. At present, there are not many professional copywriters, such as Water in Autumn Pond, Anne in Summer Rain, The Sea, A Child's Middle, Sudden Spring and Autumn, and so on. Copywriting has a great market space.