1. Positioning target group: Before short video operation, you need to know who the target group you want to attract attention to, and make corresponding marketing strategies according to the age, gender and hobbies of the target group.

2. Create interesting and informative content: The short video is very short, so it needs to attract the attention of the audience in a short time, make interesting and informative video content, and provide enough information and value to attract the attention of the audience.

3. Release frequency and time: It is necessary to plan and arrange the release time and frequency, accurately grasp the viewing time of the audience, and analyze the better video release rhythm according to the observation data.

4. Continuous innovation and transformation: The market competition in the short video industry is fierce, and it is necessary to constantly explore new content ideas, marketing strategies and promotion models to turn short video fans into loyal customers.

5. Data analysis and optimization: In short video operation, it is necessary to make statistics and analysis on the released content, and improve the attention and transformation of video content through data optimization and improvement.

In short, in the short video operation, we need to pay attention to the problems of positioning the target, creating high-quality content, determining the release time, continuous innovation and transformation, data analysis and optimization. Of course, there are other advanced modes and strategies about short video of network material that can be learned and practiced, which will bring different enlightenment and ideas to short video operation.