Korean people have high cheekbones, short chins, and unsightly faces, so Korean facial plastic surgery is quite advanced. In addition, Koreans have fair skin and are relatively prone to dark spots. Koreans also pay special attention to laser spot removal. Any plastic surgery clinic has three to five laser machines.

Korean women have a tradition of paying attention to appearance and are very particular about appearance. Whether Korean women are 20 or 70 years old, even if they are just buying groceries, they must dress neatly and put on makeup carefully before going out. The aunts who clean the university teaching buildings also wear foundation and lipstick while working.