There must be a reason why Baidu promotion is not effective. Let’s briefly talk about the common reasons:

In terms of keywords, whether you are doing promotion, you must list your All keywords in this industry are actually not the case. The more keywords, the greater the cost. Money is often spent. If there is no expected return, many people will complain that Baidu is ineffective. Now the cost of a single keyword on Baidu is increasing. The higher the price, many people think that new customers are throwing away money. Also, many people are worried that this kind of pay-per-click will lead to malicious clicks, malicious competition among peers, and clicks from Internet companies. I do not deny that such people exist. However, Baidu has been constantly adjusting since the emergence of bidding rankings in 2005. The concept of malicious clicks has always existed, but there is no way to cure it. It is often caused by people's psychology. Who wants to sit in front of the computer and stare at peers or corporate websites every day? As for advertising, after the Baidu Fengchao upgrade, there will be a certain lag in click billing. Anyone familiar with it should know that in fact, customers don’t really need to pay too much attention to this aspect, just use it appropriately.

Also, in 2010 Baidu launched an emerging method of network alliance promotion. I personally see it this way, unless you are a service company, such as plastic surgery, training, so that customers can become network alliances. The effect will be very good. If other companies become online affiliates, they will first increase their expenses, and secondly, they will bring too many invalid clicks because the conversion rate is really very low.

Regarding the setting of keywords, first select keywords. Generally, do not select industry words. For example: when searching for the word air compressor, there are several situations: 1. Internet companies search for information online. Search industry terms and find relevant customers. Secondly, if you are not familiar with this product, you will often search on Baidu. If you don’t know Baidu search rules, you will generally not click on Baidu Encyclopedia easily. Moreover, the encyclopedia ranking is after the promotion position, so the click cost is therefore There are three target customers who are interested in learning about air compressor products or even buying them. These are the customers we want to focus on.

Therefore, it is very important to select keywords. Before promoting, it is recommended that you dig deeper into the industry and study the keywords carefully. It will be very troublesome in the early stage and will take a long time, but After it works, I won’t say that anymore!