Current location - Plastic Surgery and Aesthetics Network - Plastic surgery and beauty - Brand Story of Shanghai Dinosaur Textile Group
Brand Story of Shanghai Dinosaur Textile Group

The dinosaur brand was born in 1995 and was founded by the Chua brothers in Shanghai. In the pursuit and ideal of enriching people's living space, dinosaur brands are constantly innovating, and there are amazing changes in technology and design. After years of continuous development, "dinosaur" has gradually become one of the influential and well-known home textile brands in the industry, and it is also the first choice for many people who pursue life quality. So far, the number of national counters of dinosaur brands has reached more than 8.

the design of dinosaur bedding brand is inspired by France and Italy, which are the fashion capitals, and it blends the classical style of the middle ages with modern popular elements, giving people a lasting and refreshing feeling. Its pursuit of quality, outstanding performance, and rich product categories: classic, exquisite, popular and elegant series meet the needs of consumers at different levels. For people who pay attention to family life, dinosaur brand has become the best bedding in the eyes of consumers with comfort, warmth and taste. Its comfort and warmth make housewives who pay attention to the quality of home life know more about life and care more about their families. Esprit company was formally established in San Francisco in 1971, and its products include clothing, accessories, bedding, bathroom products, wallpaper and so on. Esprit is an international young lifestyle brand, providing fashionable and reasonably priced clothes and adding new ideas and styles to life. Esprit Group directly operates more than 8 retail stores in the world, and sells them all over the world through more than 14. wholesalers. The total sales area in the world exceeds 1.1 million square meters, covering more than 4 countries. "Care about mentality, not age", Esprit color is young but still suitable for older consumers.

● In 1993, San Francisco Esprit Asia Branch was listed in Hong Kong;

● In 1995, the business expanded to 44 countries around the world, with 15,92 stores worldwide, and

ranked 28th among the top 1 brands in the world; By February, 21,

Esprit brand had 34 bedding products and 253 household products, covering all

first-tier cities in China.

● in 1997, Esprit bed+bath, a subsidiary of Esprit home, entered the China market;

● In 25, ESPRIT-home won the home color award of "Color China". 1968: the founding store was a ladies' coat specialty store

in the early 197s, it launched the first Obsession of complete women's fashion clothes, including ready-made clothes, outerwear and sportswear. In the late 197s, it founded the first designer denim clothing brand on the market-Calvin Klein Jeans

in 1982, CK Underwear was born

in the 198s, it launched the first perfume "OBS".

1995: Calvin Klein Home was launched

Early 23: Joined Phillips-Van Heusen Corporation. Wentex's brands: Blanc Des Vosges is French romantic, Bossa is multi-fashion, Cottimaryanne is Italian luxury, EBC is lively and bright, Wentex is a warm home.

"Yaoma Bedding Life Museum" has won the love of consumers with its elegant and warm style, low-key and luxurious design sense and atmosphere; Wide price range from exquisite and advanced to approachable; Diversified product types and combinations can meet the needs of different customers and various types of consumers, bringing strong competitiveness and performance. High-quality bedding products have been produced in Neukilchen-Freund area in the lower reaches of the Rhine River for more than 15 years, and their family tradition has been well continued. Over five generations of manufacturing experience has developed into a mature product line, including quilt cores, pillow cores, mattresses, bedsteads and other extended products that can bring comfort and health to sleep and life.

Paradies, which was officially registered in 193, is one of the oldest brands in Germany. Today, it is world-renowned. On the occasion of the 15th anniversary of FRETTE's birth, a sub-brand EDMOND FRETTE was founded in the name of the founder for young consumers with appreciation, judgment and broad vision. Continuing FRETTE's unparalleled superior quality, but different from FRETTE's elegance, EDMOND FRETTE attracts people's attention with its original design with great visual impact and creativity. The flower shape is full and rich, the color is gorgeous and bold, and the matching method is more concise. It brings people a dynamic and pleasant life experience, and at the same time, it has obvious random and self-appreciation personality, which is very in line with the lively and romantic lifestyle of young people.

in 25, TRUSSARDI group, which pursues the demand of fully occupying the senses, launched trussardi leisure series for new urban people. At the same time, the TRUSSARDI Home bedding products developed in 198s were systematically updated, and the Trussardi Home product line which can be flexibly matched with clothing was developed. TRU TRUSSARDI Home continues to advocate a leisurely and natural lifestyle, abandons complicated and redundant lace patterns, pays attention to cotton fabrics, and adds fresh and natural appeal in a simple way, so all products are soft to the touch. At the same time, it pays more attention to the use of colors and patterns, permeates a stronger urban charm, and is specially designed for customers who pay attention to details and pursue taste, and easily creates a simple, generous and modern home style.