For a period of time, I really hated watching a TV series on a certain satellite TV. The one-and-a-half-hour plot was interspersed with countless commercials. I had to endure one episode and it felt like I had watched it all. A brutal case of mutilation occurred. I remember when I was a child, mainland TV stations were not like this. There were only large advertisements between two different programs. However, on the fashionable and watchable Hong Kong Satellite TV Chinese Channel, each episode was cut into more than three segments. Since advertising time is often the time for defecation, I once wondered whether there was something wrong with the urinary system of Hong Kong people who urinate so frequently.
Later I also joined the media and worked as an advertising planner for a period of time, so I knew that advertising and programs were actually the relationship between rich men and brothel girls. As long as the uncle has money and the program has time, arrangements must be made for the uncle to be on it. There are too many uncles, so naturally the program can only serve one at the head, and another on the hands and bottom. Even if sometimes I know that the advertising man is sick in some aspects and will bring trouble to me, I can sometimes tolerate it by adding a little money.
As I have been doing this for a long time, I have discovered that advertising is the most information we receive every day. It quietly enters our world and surrounds our senses overwhelmingly.
The apps on your mobile phone not only entertain you, but also advertise for other apps. The bus not only facilitates your travel, but also serves as an advertisement for the Andrology and Gynecology Plastic Surgery Hospital. The office buildings that rise all around are not only occupied by blue and white collar workers, but also advertise for newly opened properties. Turning on the TV, two men in suits and leather shoes were spitting inside: "The original price is five thousand yuan. If you buy it today, it only costs ninety-ninety-eight yuan. It only costs ninety-ninety-eight yuan." Listening to the radio, a doctor who spoke Mandarin was very old-fashioned: " As for your problem, as long as you insist on taking our capsules for two courses, I guarantee that you will be fine and she will be fine." Just when you were frustrated, the phone rang, and you answered the call excitedly. A young man asked you in a professional voice: Sir, can I spare your time for a minute? Our company has just launched a capital-guaranteed financial insurance...
Most people don’t like advertising. Firstly, they don’t like to be promoted, and secondly, the content of advertisements is often extremely boring. For example, there was a TV commercial in the past. The scene showed a cheetah chasing a beautiful woman. The beautiful woman was so frightened that she was about to knock her down. It was a drama between man and animal. Unexpectedly, the beast stopped suddenly, transformed from Ximen Qing into Liu Xiahui, and said gentlemanly: I want XX syrup. I spurted out a mouthful of old blood, and I even took off my pants. You want me to see this? Seeing this, how many parents put down their hands covering their children’s eyes sadly, and many people who were about to buy suddenly fell into a long question: Is this syrup meant to treat me or animals? IT’S A QUESTION.
Interesting advertisements are certainly more attractive, but if you want to consider the market effect, you also need to consider cultural differences. A foreign car brand once placed an advertisement in China. In order to make it more down-to-earth, it deliberately used allusions from the famous Chinese novel Journey to the West. Tang Seng and his disciples were asked to give up the white dragon horse and get on the off-road vehicle with dignity. Everything is normal up to this point, but it is a pity that the planner added this advertising slogan at the end: XX cars will allow you to travel to the West faster. Creativity is a good idea, but it's a pity that foreigners don't know that no Chinese is willing to go too fast when it comes to going to the West.
The purpose of advertising is, of course, to induce a purchase. But Teacher Zhao Benshan has a classic advertising slogan: Don’t look at the ads, look at the efficacy. This sentence seems to be a wake-up call. Those who place an order just by looking at the advertisement are either idiots or rich idiots. People with real life experience will mostly choose to see the real thing. For example, if you want to eat instant noodles, don't believe the large pieces of beef and shrimps on TV. You can just bring a magnifying glass to look for them while others are eating them. For another example, if you really want to go to a plastic surgery hospital, don't believe in the slogan "Shen Dianxia goes in, Brigitte Lin comes out". You can wait near the hospital and watch the thin and fat people come out one after another. Especially when purchasing real estate, you must conduct on-the-spot observation and do not believe in advertisements. According to a former colleague of mine who worked as a real estate planner, what is called the Venice of the East is mostly just a small pool in the community. Most of the places that claim to have close neighbors are because the distance between buildings is too crowded. Most of the places that claim to be close to the Central Business District mean there is only one bank nearby. Advertisers are good at boasting. Even if there is nothing around the community, if you don't believe it, they dare to say that it is a simple life, leisurely and comfortable.