Because Simba asked all his apprentices to stop broadcasting, the products in the shopping cart were also asked to be removed from the shelves. Simba wants to re-inspect all the products and make sure they are correct before putting them on the shelves. After all, he suffered a lot from the bird's nest incident and was even fined by relevant national agencies. After Lu Zai quit the live broadcast, she also posted a message telling her fans that she needed to go on vacation to recuperate due to physical reasons recently.
Extended information:
In November 2020, Simba's team members sold "sugar water bird's nests" in the live broadcast room, which caused heated discussion. Some consumers questioned Simba's apprentice's live broadcast room. The bird's nests sold are sugar water. On the evening of November 27, Simba responded that it would recall all the bird's nest products sold in Xinxuan's live broadcast room, and would first be responsible for refunding one product and compensating for three products. The final product must first refund 61.983 million yuan. ?
As of noon on December 6, 2020, they had paid nearly 24 million yuan in compensation to 27,270 consumers. It was reported on December 10 that the market regulatory authorities in Guangzhou and Xiamen were also investigating the matter. ?
On December 10, 2020, a reporter from Beiqing Daily learned that netizens who broke the news about Simba Team Bird’s Nest claimed to have suffered cyber violence. ?
On December 22, 2020, according to a report from the self-media Xinshier, insiders revealed today that at an internal meeting of Kuaishou, Su Hua personally stated that he would permanently ban Simba. In this regard, Sina Technology asked Kuaishou and Simba for verification, but there was no response from both parties yet.
On December 23, 2020, the Guangzhou market supervision department announced the investigation and handling of "Simba's live broadcast of ready-to-eat bird's nests": Simba was fined 900,000.