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Customer acquisition cost of Tik Tok
The average cost of platform customer acquisition needs to be determined according to the specific situation.

This price refers to the cost of advertising on Tik Tok platform, involving the target group package base, industry conversion rate, video quality, landing page performance, bidding, time period and other factors. The conversion rate and customer unit price of different industries and businesses are different, so the customer acquisition cost will be different.

Take the common industries such as medical beauty, oral cavity and hair transplant as examples, the customer acquisition cost of these industries is basically between 200-300 yuan/person. This price refers to the cost of obtaining customers who are interested in filling out the form on the vibrating platform. For industries with high conversion rate and customer unit price, this customer acquisition cost is acceptable, even more cost-effective than some other platforms.