The Trend of College Students' Outlook on Life

College students' professional satisfaction/views on environmental waste/online shopping habits/consumption concepts/honesty/part-time jobs/mental health/online games/views on marriage and love.

Employment direction of college students

Graduates' dynamic survey/college students' employment problem survey/college students' employment salary structure/employer's talent demand survey, etc.

Social practice direction

Investigation on the proportion of left-behind children in rural areas/investigation on educational problems in rural primary and secondary schools/investigation on the confusion of poor students, etc.

Questionnaire, also known as questionnaire or inquiry form, is a printed document that systematically records the contents of the investigation in the form of questions. Questionnaires can be forms, cards or bookkeeping. Designing a questionnaire is the key to inquiry and investigation.

A perfect questionnaire must have two functions, that is, it can convey the questions to the interviewee and make the interviewee happy to answer them. To accomplish these two functions, the questionnaire design should follow certain principles and procedures and use certain skills.

Design principle:

1. has a clear theme. According to the theme, put forward the topic from the reality, the purpose of the question is clear, the focus is prominent, and there is no unnecessary problem.

2. Reasonable structure and strong logic. The arrangement of questions should have a certain logical order, which conforms to the respondent's thinking program. Generally speaking, it is easy before difficult, simple after complex, concrete after abstract.

3. It's easy to understand. The questionnaire should make the respondents clear at a glance and be willing to answer truthfully. The tone of the questionnaire should be friendly, in line with the understanding and cognitive ability of the respondents, and avoid using technical terms. Take some skills to investigate sensitive questions, so that the questionnaire can be answered reasonably, avoid subjectivity and suggestion, and avoid the distortion of answers.

4. Control the length of the questionnaire. The time to answer the questionnaire is controlled at about 20 minutes, which neither wastes a question nor misses a question in the questionnaire.

5. It is convenient for data inspection, collation and statistics.

Standard questionnaire survey template

Questionnaire format? Questionnaire refers to a form of investigation in which the relevant investigation contents are designed into various questions and alternative answers in written form according to the purpose and requirements of the investigation, and then distributed to the respondents to fill in and collect feedback information. ? Generally speaking, a questionnaire generally includes a title, an explanation, a question and a conclusion.

Title? Point out the content and identification of the questionnaire.

Instructions? Guidance language belongs to "instructions for filling in the form" and is generally at the top of the questionnaire. Its function in the questionnaire is to communicate the relationship between the investigator and the respondent, explain the purpose, significance and answer requirements of the survey to the respondent, and also include appropriate words of thanks, so as to fill in the questionnaire smoothly and achieve the purpose of the survey. ?

Requirements:?

The explanation should be concise, accurate and affirmative. It should not exceed three lines.

Guidance is only an introduction and explanation of investigation and research, and it cannot be misleading. ?

Question? The question is the core content of the questionnaire. In the questionnaire, questions should include questions and answers. ? Question setting: ask questions comprehensively and systematically, and don't ask questions at will. ?

The questions listed in the questionnaire must be combined with the purpose and theme of the survey and should be simple and clear. The topic of a questionnaire is preferably between 10~20 questions.

Sorting principle: easy first, then difficult; Let most people answer first, and let a few people answer last; Closed questions come first, and open questions come last; General problems come first, and specific problems come last. ?

Answer setting: the answer should be scientific, accurate and complete, in line with the characteristics and laws of the question, in line with the overall thinking of this survey, with clear objectives and prominent points. ?

Questions are generally asked in the following ways:

Open-ended: no answer is provided. Generally suitable for asking questions and personal information. ?

Closed: provide answers for respondents to choose from. It accounts for a large proportion in the questionnaire.

5 1 survey makes the survey easier and more convenient!

Complete questionnaire template

Market research is an important means to obtain market information and carry out modern management. To this end, I will sort out the relevant contents of the market questionnaire survey model for you. Welcome to refer to.

Sample market survey 1

Open the box

The main points of writing an excellent questionnaire

Ryan newman, Deputy Director of Market Research Department of Von Ruiz, once talked about the key points of writing an excellent questionnaire. If you have ever sent a questionnaire that you thought was "final" to a market researcher, it is not surprising that the questionnaire you got was full of additions, deletions and other editorial comments. At first glance, writing a questionnaire is not a very difficult thing: just express what you want to know and write a question about what information you can get. Although it is simple to write a questionnaire, it is not easy to write an excellent questionnaire. The following are some key points of what to do and what not to do when writing a questionnaire:

Avoid using abbreviations, idioms or uncommon words that the interviewee may not understand. For example, what do you think of PPO? Maybe not everyone knows that PPO stands for priority provider organization. If this question is aimed at the general public, researchers may be in trouble. On the other hand, if the problem is directed at physicists or hospital administrators, the abbreviation PPO is probably acceptable.

Be specific. Fuzzy questions get fuzzy answers. For example, what is your family income? When the respondents give numerical answers to this question, the answers are various, such as pre-tax income 1994, after-tax income 1994, pre-tax income 1995 and after-tax income 1995.

Don't overdo it. When there are too many questions, people don't answer. They either refuse or guess. For example 1996 How many books have you read? Need to give a range: ① None; ② 1 ~ 10; ③ 1 1 ~ 25 portions; ④ 26-50 portions; ⑤ More than 50 books.

Make sure the questions are easy to answer. Overdemanding questions can also lead to rejection or speculation. For example, please rank the following 20 items according to the importance of factors that need to be considered when buying a new car. You are asking the respondent to do a considerable calculation. Don't let people rank 20 items, let them pick out the top 5 items.

Don't think too much, this is a quite common mistake. The author of the question acquiesced in people's knowledge, attitude and behavior. For example, do you tend to agree or disagree with the president's position on gun control? This question assumes that the respondents know the president's position on gun control and what this position is.

Pay attention to double questions and questions with opposite views. Combining multiple questions together, or using questions with opposite views, will lead to unclear questions and answers. For example, "Do you agree to legalize smoking marijuana in private houses instead of public places?" If this question accurately describes the respondent's position, it is easy to explain the "yes" answer. But answering "no" may mean that the respondent agrees to smoke marijuana in public places but not in private places, or both are against it, or both are in favor. "Shouldn't the police chief be directly responsible to the mayor?" This question is ambiguous and can give almost any answer.

Check for errors. Wrong questions will lead people to answer in a certain way, but this way can't accurately reflect their position. There are several ways to make the problem biased. One way is to suggest that the respondents should be involved in some kind of behavior. For example, "There are more people watching the movie The Lion King this year than other movies. Have you seen this movie? " In order not to show "difference", respondents will say yes even if they haven't seen it. The question should be "Have you seen the movie The Lion King?"

Another way to make a question wrong is to make the choice of answers unbalanced. For example, "Recently, China spent $ XX million on foreign aid every year. Do you think this figure should be: ① increased; (2) remain unchanged; 3 less; 4 reduce a little; (5) greatly reduced. " This set of answers encourages respondents to choose the "decrease" option, because there are three "decreases" and only one is an increase.

Pre-test investigation before formal investigation, "All revisions and edits can't guarantee success. Pre-test is the lowest cost way to ensure the success of your questionnaire project. " The basic purpose of the pre-test is to ensure that the questionnaire provides clear and easy-to-understand questions for the respondents, and such questions will be answered clearly and easily.

In the interview method, questionnaires should be used for mail survey and lien survey, and questionnaires can also be used for interview and telephone survey. Therefore, questionnaire design has become an important preparatory work before the investigation. The quality of questionnaire design largely determines the recovery rate and efficiency of the questionnaire, and even relates to the success or failure of market research activities. The scientific design of questionnaire is very important in market research.

Questionnaire design steps

The purpose of designing the questionnaire is to better collect market information. Therefore, in the process of designing the questionnaire, we must first grasp the purpose and requirements of the survey, and strive to make the questionnaire fully cooperate with the respondents to ensure accurate and effective information. Specifically, it can be divided into the following steps: the first step is to determine the required information according to the purpose of the investigation. Then design the topic on this basis. The second step is to determine the order of the questions. Generally, the simple and easy answers are put in front, and gradually move to the more difficult ones. The arrangement of questions should be relevant and logical, so as to facilitate the cooperation and interest of the person filling out the form. The third step is to test and modify the questionnaire. Before the questionnaire is used in the field investigation, some respondents are selected for testing and revised, supplemented and improved according to the problems found.

Questionnaire design program

The questionnaire design consists of a series of related workflows. In order to make the questionnaire scientific, standardized and operable, the following procedures can be generally referred to:

1. Determine the purpose, source and limitations of the study.

2. Determine data collection methods

3. Determine the answer form of the question

4. Decide on the wording of the question

5. Determine the process and arrangement of the questionnaire.

6. Evaluation questionnaire and arrangement

7. Get approval from all relevant parties.

8. Pre-test and revision

9. Prepare the final questionnaire

10. performance

Step 1: Determine the purpose, source and limitations of the study.

When a marketing manager, a brand manager or a new product development expert feels that the required information is insufficient when making a decision, they usually start the research process. In some companies, it is the manager's responsibility to evaluate all second-hand materials to confirm whether the required information is collected completely. In other companies, managers hand over all market research activities, including collecting first-hand and second-hand materials, to the market research department.

Although the brand manager may have initiated the market research, everyone affected by this project, such as assistant brand manager, product manager and even production and marketing manager, should discuss what data is needed together. The objective of the investigation should be as precise and clear as possible. This step is done, and the following steps will be smoother and more effective.

Step 2: Determine the data collection method

There are many ways to obtain inquiry data, mainly including personal interviews, telephone surveys, mail surveys and self-administered interviews. Each method has an impact on questionnaire design. In fact, street interception has more restrictions than eight-door interception, and there is a time limit for street interception; Self-management interview requires that the questionnaire be designed very clearly and relatively briefly, because the interviewer is not present and there is no chance to clarify the question; Telephone surveys usually need rich vocabulary to describe a concept, so as to ensure that the interviewees understand the issues under discussion. In contrast, in a personal interview, the interviewer can show the interviewee pictures to explain or prove concepts.

Step 3: Determine the answer form of the question.

Open questions, closed questions and scale response questions.

Open question.

Open-ended questions are questions in which respondents can freely answer and explain their opinions in their own language. In other words, the researchers did not impose any restrictions on the choice of respondents.

Closed question.

Closed-ended questions are questions that require respondents to choose from a series of answers.

Scale-reactive problem.

This is a question set in the form of a scale.

Step 4: Decide the wording of the question.

Make it clear.

Avoid induced language.

Consider the respondent's ability to answer questions.

Consider the respondents' willingness to answer questions.

Step 5: Determine the process and arrangement of the questionnaire.

The questionnaire cannot be arranged at will, and the position arrangement of each part of the questionnaire has certain logic. Its logical description is listed in Table 6 1. Experienced market researchers know very well that questionnaire making is the key to contact and interview both parties. The closer the contact, the more likely the visitor will get a complete and thorough interview. At the same time, the more carefully the respondent thinks about his answer, the more carefully he answers it.

Step 6: Evaluate the questionnaire and arrangement

Once the draft questionnaire is designed, the questionnaire designer should come back and make some important evaluations. If every problem is the result of careful consideration, this stage is redundant. However, considering the key role played by the questionnaire, this step is still crucial. In the process of questionnaire evaluation, the following principles should be considered.

Whether this question is necessary.

Whether the questionnaire is too long.

Whether the questionnaire answers the information needed for the research goal.

Design mailing and fill in the questionnaire by yourself.

Whether there is enough space for the open test questions.

The questionnaire explains whether obvious fonts are used, etc.

Step 7: Get recognition from all sides.

At this stage of questionnaire design, the draft questionnaire has been completed. Copies of the draft should be distributed to all departments with direct authority to manage the project. In fact, the marketing manager may add new information, needs or concerns many times during the design process. Every time managers put forward new requirements, frequent revisions are necessary. Even though managers have participated in the questionnaire design process many times, it is still important for the draft to be recognized by all parties.

The manager's approval indicates that the manager wants to get information through a specific questionnaire. If no questions are asked, no data will be collected. Therefore, the approval of the questionnaire reconfirms the information needed for decision-making and how to obtain it. For example, suppose a questionnaire for a new product asks about shape, material, end use and packaging. Once passed, it means that the new product development manager already knows that "what color is used for the product" or "what color is decided this time" is not important.

Step 8: pretest and review

When the questionnaire is finally approved by the management, it must be pretested. There should be no formal inquiry and investigation before the test. Through interviews, we can find wrong explanations, incoherent places and incorrect jump patterns in the questionnaire. Find additional options for closed questions and respondents' general answers. The pre-test should also be conducted in the same way as the final visit. If the interview is a household survey, it should be pre-tested by household survey.

After the pre-test is completed, any changes that need to be made should be actually revised. Before the field investigation, it should be recognized by all parties again. If the pre-test results in great changes in the questionnaire, a second test should be conducted.

Step 9: Prepare the final questionnaire.

It is necessary to arrange, supervise and proofread accurate printed instructions, spaces, numbers and pre-codes, and the questionnaire can be specially folded and bound.

Step 10: Implement

After the questionnaire is completed, it provides a basis for obtaining the necessary decision-making information from the market. Questionnaires can be based on different data collection methods and a series of tables and processes to ensure that data can be collected correctly and efficiently at a reasonable cost. These processes include manager's instructions, interviewer's instructions, filtering questions, recording paper and visual AIDS.

Model Market Questionnaire II

Questionnaire of beer industry market

Dear customer: Hello!

I want to know your problems and views on the beer market. Your answer is very important and will help us improve our products and provide you with better products. B. vial

C. Canned D. Whole case purchase

8. What is your monthly income?

A./kloc-less than 0/000 yuan A. 1000 ~ 3000 yuan

C.3000-5000 yuan D.5000- 10000 yuan

E. 1 more than ten thousand yuan

9. How much do you spend on drinking beer a month?

A. A.50-100 yuan below 50 yuan.

C. 100-300 yuan D.300~500 yuan

E. Above E.500 yuan

10. Which of the following brands of beer do you often drink?

A. China Resources B. Qingdao C. Beijing D. Carlsberg E. Heineken F. Budweiser G. Blue Ribbon

1 1. Why do you choose this or these brands?

A. Good taste B. Famous brand, quality assurance

C. personal preference, no reason. D. exquisite packaging, relatively high grade. E. People around me like this brand. F. it is very common in the market and easy to buy.

G. Other reasons

Model of Market Questionnaire Survey Part III

Product name: Australian original gm lanolin sheep oil

Product specification: 250g/bottle

Ingredients: pure natural sheep oil and VE.

Product efficacy:

Transgenic Australian sheep oil is a product containing pure natural sheep oil and VE, which can create an unparalleled cream suitable for all skin types, make skin delicate and soft, reduce the generation of fine lines and wrinkles, and also have a good protective effect on housework, temperature and air conditioning.

Origin: Australia

Suitable for skin types: any skin including sensitive skin.

Ingredients: lanolin, vitamin E, stearic acid, glycerin, etc.

How to use:

1. Add some sheep oil when taking a bath. After taking a shower, you will be tender and fragrant all over.

2. After washing your hair, dry the water slightly. Before blowing your hair, rub it evenly in your hands with a proper amount of sheep oil and apply it to your hair. It can make hair smooth, soft and bright, and it is a natural hair care product.

3. It can be used to remove makeup. Dropping sheep oil on a cotton pad will not cause irritation or discomfort.

4. Massage the whole body with your favorite aromatic essential oil to nourish and soften the skin.

5. Apply sheep oil immediately after wet emulsion or bathing, which can effectively moisturize and avoid dry and aging skin.

6. After cleaning the skin, apply proper amount to the skin!

Besides moisturizing the face and body, what other uses does sheep oil have?

Rich in Australian pure sheep oil and natural vitamin E, easy to absorb, the product has good moisturizing effect, very refreshing and not greasy! Quickly provide nutrition and moisture to the skin. Unique ingredients such as placenta extract and vitamin E can nourish skin and delay skin aging. Long-term use can improve skin quality and keep skin smooth and elastic. Different from the greasy and heavy traditional sheep oil, this product contains aloe essence, which is light in texture and can moisturize for a long time. Whether going out or in the office is a must-have product.

Special effects of sheep oil:

1. Cold-resistant, anti-drying, soft skin, make your skin look more tender and fair. Apply to face and whole body in autumn and winter to prevent dryness and peeling, and make whole body skin smooth and tender, just like new life.

2. After delivery, the mother smeared sheep oil on the abdomen and thighs, and continued use and massage helped to tighten the abdomen, tighten the skin and restore the elasticity of the skin.

3. It has sunscreen, antifreeze, antipruritic and repercussive effects.

4. Provide a special protective layer for the skin.

5. Using sheep oil before makeup during the day can provide moisturizing protection for facial skin for one day.

6. Use at night can replenish more than half of the water and nutrition lost by the skin during the day, deeply moisturize and repair the facial skin.

What kind of sheep oil suits you?

Many sheep oil products contain collagen, aloe, vitamin E, placenta extract, SPF30 and so on. MM people are blind to flowers and don't know which one suits them. In fact, the biggest feature of sheep oil itself is moisturizing, moisturizing, delicate and gentle, so the main ingredient is sheep oil, and the cream without other ingredients is suitable for most people. Sheep oil added with aloe or vitamin E, which integrates moisturizing, moisturizing and skin nutrition, is suitable for dry skin. Containing collagen or placenta is suitable for beautiful women around the age of 30, because with the increase of age, the connective tissue of the skin begins to relax, and collagen can replenish the lost collagen and make the skin firmer. Placenta is a relatively expensive ingredient, suitable for older women over 30 who pay attention to skin care. Of course, young people can use it, but it is not recommended to use it too early to avoid skin dependence.

What's the price of sheep oil?

Australia and New Zealand, the best producing areas of sheep oil, are local specialties, so the prices of ordinary series products are not high. Generally, the price on Taobao is nearly half cheaper than the market price, and the profit is not high. The price is between 75- 100 yuan, which is reasonable, with good personality ratio, good quality and low price, and is very suitable for consumers of all ages. Some products with a price of around 30-40 may have a slightly lower texture and purity, and are not suitable for making face cream. They can be used as hand cream or foot cream. It is also reasonable to add extra pure placenta or anti-wrinkle essence to the advanced series, such as the price of face cream around 200 yuan.

Main website price:

Taobao: 6 1

Shopping Network: ￥55

Beauty says 35 yuan.

A group buying website: RMB 48 yuan

Kelma net: ￥45

Global purchase: 43 yuan RMB.

Summary:

And search products, the price is uneven, roughly between 35 and 70. In addition, JD.COM No.1 Store, a large-scale official trading platform, has not seen the sale of the product "Australian original GMLanolinCream sheep oil", which shows that this platform has not been fully developed. This Australian platform has not yet fully entered the China market and penetrated into the hearts of ordinary people. In addition, I found that today's global purchasing or foreign purchasing market is expanding rapidly. Very foreign products are often marked with the words "purchasing" and appear on platforms such as Taobao, beauty cosmetics and Mushroom Street. Just like this "Australian original authentic GMLanolinCream sheep oil", you will know that there are many purchases when you search online. Foreign purchasing is now a hot emerging industry, with online and offline trading markets.

How to make a questionnaire

The questionnaire making procedure is as follows:

1, title

Each questionnaire has a research topic. The researcher should set a theme at the beginning to reflect the research theme, make people clear at a glance, and enhance the interest and sense of responsibility of the respondents. For example, the title of the questionnaire reflects the investigation content and scope of the factory personnel department.

Step 2 describe

There should be instructions in front of the questionnaire. This description can be a letter to the respondent, or it can be a guide, explaining the purpose and significance of the survey, filling in the requirements and precautions of the questionnaire, and filling in the name and month and date of the survey unit.

The explanation of the questionnaire is that the beginning of the questionnaire mainly includes introduction and comments, which is a description of the questionnaire.

3, the main body

This is the concretization of the research topic and the core part of the questionnaire. Questions and answers are the main body of the questionnaire. Formally, problems can be divided into two types: open and closed. From the content, it can be divided into factual issues, opinion issues, conclusive issues, hypothetical issues and sensitive issues.

4. Area code

Not all questionnaires require items. In the large-scale investigation that needs computer statistical analysis, it is required to quantify all the data and add a code number to the corresponding questionnaire.

5. Words of thanks

In order to thank the respondents for their sincere cooperation, researchers should write a thank-you note at the end of the questionnaire. If there is already a thank you in the previous explanation, the ending is not needed.

6. Experimental records

Its function is to record the completion of the investigation and the problems that need to be reviewed and revised. The format and requirements are flexible, and both the interviewer and the proofreader sign their own names and dates.